City: Watsonville, Calif.
Website: Pajarosa.com
Environmentally controlled square footage: 750,000
Percentage of production space under permanent environmentally controlled structure devoted to each crop:
Fresh cut flowers–100 %
What’s the best way to describe your greenhouse operation and its role in contract growing?
We sell 100 percent of our material direct so none of the above.
Percentage of sales by customer:
| Retail florists–40% |
| Wholesale florists/brokers–60% |