Profile Products Adds Another Growing Media Option for Plant Growers

Profile Products has acquired Quick Plug, a manufacturer of bonded growing media for plant propagation. The acquisition from Dümmen Orange, a prominent floriculture company based in the Netherlands, includes all Quick Plug products, technologies, employees, and facilities in the Netherlands, Canada, and Oregon.

“With the addition of Quick Plug, we are able to not only expand our offerings to current ornamental customers and the controlled environment agriculture market, but support food production to ensure food security around the world,” says Jim Tanner, CEO of Profile Products. “We are excited to bring on board a like-minded team that shares our strategic vision of growth through innovative technology to deliver reliable products.”

“Initially focused on improving the propagation of tropical plants, Quick Plug has successfully grown and developed its portfolio beyond the horticultural sector,” says Hugo Noordhoek Hegt, CEO of Dümmen Orange. “Dümmen Orange will continue to focus on its core activities in horticultural breeding and propagation.”

The acquisition expands Profile’s growing media product portfolio beyond the essential inputs of peat, coir, controlled release fertilizer, and HydraFiber advanced substrate. Quick Plug-stabilized media products increase germination rates and effectively manage water to create healthy root systems and robust growth. By combining Quick Plug and Profile’s expertise and innovative products, customers will be able to create optimum growing media solutions to support urban food production and enhance the cultivation of all young plants.

As the fourth acquisition in two years, and second in three months, Profile’s horticulture division is rapidly growing. The company will soon open a new manufacturing facility to further increase production. Through the acquisition, Profile is further solidifying its position as a reliable supplier of sustainable products.

“We are proud to join Profile’s hard-working team, who shares our vision of bringing sustainable solutions to meet growers’ needs,” says Brian Kura, Managing Director of Quick Plug. “By combining our product offerings and technologies, we can provide better customer guidance and innovative product solutions.”

Quick Plug joins Profile’s extensive global footprint, which includes proven technologies for erosion control, horticulture, specialty agriculture, sports field conditioning, and golf course construction and maintenance.