In a recent podcast, Dr. Melinda Knuth of NC State University suggests the floriculture industry reexamine scent as an untapped marketing tool.

AmericanHort’s Matt Mika covers recent changes in U.S. labor and trade policy and what they mean for the green industry.

Jan Southern of Ferguson Alliance looks at how businesses can identify and improve faulty processes for greater efficiency.

In Part 4 of our look at grower success stories, Kube-Pak eliminates HPS lighting for healthier, faster-growing plants and cost reductions.

Four Top 100 operations that host grower and consumer plant trials outline their new plans for the coming year.

From collecting data for irrigation to early scouting for pests and diseases, AI is quickly becoming a mainstay in the greenhouse.

The announcement marks a critical milestone in the company’s reorganization and positions it for continued, long-term strategic growth.

Despite challenges old (succession planning) and new (tariffs), learn why there is continued optimism among the nation’s largest growers about the future of the industry.

Two Top 100 growers offer tips on how to diversify your customer base while maintaining a simple business structure.

Updates on drone technology run the gamut from yield prediction to inventory management through the use of QR codes.

Here’s a collection of responses from our readers on what they’re most excited about when it comes to the future of the industry.

In Part 3 of our look at grower success stories, The Plug Connection focuses on customer success and unlocks unexpected growth opportunities.

From Abe VanWingerden, here’s how to focus on what’s in your control amidst an uncertain economy affecting the horticulture industry.