One of the benefits of attending an event like Cultivate is the wide range of educational opportunities. And who better to learn from than your grower peers?
If there’s one thing you learn quickly when talking to Jonathan, it’s that when he’s confronted with a problem, he’s not one to sit around and wait for a solution to present itself.
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
![Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]](https://www.greenhousegrower.com/wp-content/uploads/2014/02/1-Sedan-Floral-sign-300x169.jpg)