Greenhouse Tomatoes at the Heart of Sweet Deal for Growers
Tomato industry leaders Lipman Family Farms and NatureSweet are entering into a partnership that aims to better serve clients by providing year-round, premium greenhouse tomatoes for slicing and salads. San Antonio, TX-based NatureSweet is known for its greenhouse-growing expertise. Lipman, which is headquartered in Immokalee, FL, proudly brands itself as America’s largest field grower of tomatoes.
According to NatureSweet, the deal is a 100% joint venture between both companies with equal investments. The tomatoes will be produced in established NatureSweet facilities. Materials will be co-branded, and all products will be distributed under the Lipman name and described as “greenhouse grown in Mexico by NatureSweet.”
In summing up the unique initiative, Lipman’s CEO Kent Shoemaker stated: “Our goal is to bring the high-flavor, high-color, high-density characteristics of our field-grown ‘Crimson’ variety to the greenhouse product we create with NatureSweet.”
There will be 66 acres of NatureSweet greenhouses dedicated for the official October 2018 production launch.