January 3, 2018
Kelly Norris: Why We Need to Reevaluate the New Plant Threshold
The value of a new plant seems scaled on how quickly producers add it to their lines as opposed to the value it might actually have at the point of consumption.
December 1, 2017
Kelly Norris On How You Can Sell a New Landscape, With New Plants Included
In his latest column, Kelly Norris says programs like Plant Select deliberately set out to change the market demand for a different palette of plants. Their success should serve as an example for how to authentically connect the gardening experience of a particular region with the supply chain.
August 26, 2017
Kelly Norris: Noteworthy Plants That Caught My Attention at Cultivate’17
Imagine the modern consumer getting so excited about a new plant that they shared the experience with a friend, perhaps not even a fellow gardening consumer.
June 30, 2017
Kelly Norris Dishes on New Plants, Going to Seed, and Bootleg Petunias
From woody perennials to genetically modified petunias, Kelly Norris gives his take on what turned out to be a busy spring.
April 25, 2017
Kelly Norris: Diversity is the Key to Growing the Ornamental Grass Market
Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.
March 4, 2017
Kelly Norris Describes How Growers Can Help Plant the Future Urban Landscape
The tough plant varieties unique to their regions could be the urban superstars of tomorrow.
December 29, 2016
Kelly Norris: 4 Ways We’re Leaving Growth Opportunities On The Table
Horticulture is a multi-million dollar industry with lots to offer, yet we’re still overlooking several avenues for growth.
December 2, 2016
Kelly Norris: How The “Me Too” Philosophy Affects Plant Breeding
When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.
August 19, 2016
Learn How Unconventional Plants Can Be Hidden Gems
According to Kelly Norris, plant breeding inspired by consumer motivations and interests restores our connection with consumers thirsty for out-of-the-ordinary plants.
June 28, 2016
Kelly Norris: Three Variety Trends That Caught My Eye This Spring
My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.
April 29, 2016
Kelly Norris: Why The Plant Collector Market Is Set To Explode, And What It Means For You
In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.
March 4, 2016
Kelly Norris Says There’s Great Potential In Landscape Plugs
In his latest column for Greenhouse Grower magazine, Norris says landscape plugs have the potential to pave the way for new perennial varieties and nature-based designs that appeal to consumers’ changing priorities and lifestyles.
January 11, 2016
Kelly Norris: Questioning The Purpose Of New Plants
Norris asks if the time has come to rethink new plant introductions, or how we market them to consumers.
December 30, 2013
To Make The Public Fall In Love With Plants, We Must Take Initiative, Be Passionate And Repeat Ourselves
The best way to predict the future is to invent it, says Greater Des Moines Botanical Garden's Kelly Norris. He says he believes in the power of our industry to plant the world a more beautiful place, to influence people to grow sustainable food and to make conscientious decisions about how they engage with our environment.
March 23, 2018
Bell Nursery’s Gary Mangum Provides Insight on De…
In light of the March 14 announcement that Bell Nursery Holdings LLC had been acquired by Central Garden & Pet, Greenhouse Grower caught up with Bell Nursery CEO Gary Mangum to get the backstory on the deal. Here is our full interview with Mangum.
March 23, 2018
New Light Management System Aims for Consistent Plant P…
The HelioCORE light control software system is designed to help growers automatically manage supplemental lighting and adjust schedules and intensity in real time.
March 22, 2018
Why Your Efforts to Sell Plants Fall Short and What You…
It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.
March 21, 2018
New Lighting Series is Adaptable to Several Environment…
The NeoPAR series from Illumitex is designed to foster photosynthesis in all stages of plant development.
March 20, 2018
California Spring Trials 2018 Central Region Preview: B…
Check out this California Spring Trials 2018 Central Region preview of new varieties from Ball Horticultural Co., Dümmen Orange, PlantHaven International, and Suntory Flowers.
March 20, 2018
Survey Says: Poinsettia Prices, Sales, and Production I…
Traditional reds were still bestsellers, but interest continues to grow in white and novelty varieties. Greenhouse Grower’s annual survey provides an in-depth look at the holiday season.
March 20, 2018
Seed Your Future Dinner Celebrates Focus on New, Young …
During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.
March 19, 2018
Green Fuse Botanicals Expanding Distribution Network
The company’s expanded product line has created an opportunity to broaden its reach to the grower community through a wider range of brokers.
March 18, 2018
New Soil Amendment From Kemin Promotes More Efficient N…
Valena, a soil amendment sourced from a proprietary strain of Euglena gracilis (algae) rich in beta-glucan, is designed to support the growth of healthy and strong plants.
March 17, 2018
National Garden Bureau Once Again Bringing Garden Write…
The National Garden Bureau is again hitting the road for California Spring Trials (CAST) with influential garden communicators, with the goal of connecting breeders and brokers with consumers via these influencers with large followings.
March 14, 2018
Dramm Offering New Video Chat Option for Service Issues…
The Dramm Corporation recently introduced two new resources for its greenhouse grower customers to deal with indoor growing conditions.
March 14, 2018
Bell Nursery Acquired by Central Garden & Pet
Greenhouse Grower just learned that Bell Nursery, headquartered in Elkridge, MD, has been acquired by Central Garden & Pet Company, a leading innovator, producer, and distributor of branded and private label products for the lawn and garden and pet supplies markets.