Certain demographics could really impact the floriculture industry if we market to them effectively.
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders’ position on how our industry can appeal to kids now to build interest and awareness in our products.
The light-producing plant is only available in a limited quantity of 20 plants, which will be auctioned off to the public via the Bioglow website.
Find out what the industry’s young leaders think about how gardeners will evolve over the next 30 years.
We’re not predicting the end of the Quonset or big gutter-connect ranges. We do, however, believe you will see a dramatic change in the ways some traditional structures work, where greenhouses are built, or even what is considered a “greenhouse” in the future.
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.
Food has come full circle for the greenhouse industry. But beyond vegetables, herbs and ornamentals, what other crops could the greenhouse of the future hold?
Looking forward, marketing itself effectively will continue to be the biggest challenge the floriculture industry faces, according to Dr. Allan Armitage, professor emeritus of horticulture at the University of Georgia, where he taught for more than 30 years. “We have to be more creative and market ourselves,” he says. “Until we get a national marketing
Your local distributor representative might be a greater resource than you realize.
With the boom of the organic market, demand for sustainably produced, local food, an influx of farmers’ markets and ultimately, an increasing army of grow-your-own foodies, many ornamentals growers are converting some of their square footage to produce. Peter Konjoian is one such grower, who made it official at the 2013 OFA Short Course, saying,