The grower has built a significant Facebook presence to promote buying plants at the mass merchant.
Marketing en Espanol speaks to the Hispanic consumer.
All of the management positions in a greenhouse business contribute to the overall success of the operation. Perhaps none has a more direct hand in the ultimate quality of the company’s product, however, than the head grower. It’s a position that has evolved over time from skilled plantsman to grower, trainer, communicator, business manager and
As a young plant producer, Wenke Greenhouses is dealing with an issue that’s increasingly important for growers purchasing plugs and liners: How can you make the best decisions for growing a crop if you don’t know exactly what’s been done to those plants before you receive them? President Lisa Ambrosio says the Kalamazoo, Mich., operation
Everything changes. The economy. Customers. Consumer tastes, wants and needs. Few businesses survive over the long haul without adjusting to these changes, sometimes significantly. Hole’s At The Enjoy Centre is a grower/retailer in St. Albert, Alberta, Canada. This business has been through change before, transitioning from vegetable farmers to ornamental growers and home and garden
Pots aren’t just something for a grower to put a plant in anymore. The presentation of the plant for the consumer — the container, sleeves and wraps, tags and signage, even a story — can be almost as important as the plant itself. It’s a trend we saw in full force at OFA Short Course
Greenhouse Grower’s Top 100 Growers Breakfast has become a great annual event during OFA Short Course. We get together with representatives from the country’s largest greenhouse operations to talk about trends and developments in different areas of the business. And while the meeting is targeted for the Top 100, there are invariably interesting lessons that
As part of Greenhouse Grower’s 30th anniversary celebration, we’ve been taking a look at the current state of various segments of our industry in 2013. But there’s also value in looking ahead at — and preparing for — the next 10, 20 or 30 years. “The Even-Higher-Tech Future Of The Top 100 Grower” was the
With more than half of the country impacted by impatiens downy mildew in 2012, it’s a bit of a relief to hear that – so far – confirmed reports of the disease appear to be much lower in 2013. According to a presentation by Ball Horticultural Company’s Colleen Warfield and Cornell’s Margery Daughtrey at OFA
Change is almost never easy. But in today’s market, the ability to adapt, evolve and make changes efficiently and effectively is one of the most important qualities of a greenhouse business. Tom Costamagna, director of plant quality for Mid-American Growers in Granville, Ill., has brought a number of changes, big and small, to this Top