Putting People First

As Roy den Hollander describes how Garden State Growers has automated itself in recent years, you can hear a strong sense of compassion for his employees in his voice. At a time when minimum wages, health care and workers’ compensation costs are on most people’s minds, den Hollander is talking about adding conveyors as a means of rewarding his hardest-working employees.

Equipment and automation are obviously a great way to shrink your labor force and reduce costs. Garden State, located in Pittstown, N.J., has been able to do both. But as den Hollander ponders automation’s value, he also considers the operation’s automation investment an investment in the loyalest people serving it.

Before outdoor conveyors were added at Garden State, den Hollander describes employees lugging 2-gallon perennial containers two at a time into a field hundreds of feet away from the greenhouse. Imagine having to do that task a few hundred times in a day, den Hollander says. Your shoulders would plead with you for mercy. The operation’s new mobile outdoor conveyor puts an end to that pain staking task.

Den Hollander’s approach to automation is a team-oriented one, too. Garden State is very much a family business, but the compassion den Hollander exudes reflects the inclusion of even the entry-level worker as part of the operation’s “family.” Garden State’s approach to automation is also the right one. It’s an approach that enhances employee efficiency, balancing the needs of the business with those of the people serving it.

Getting To Know You

Keeping the people we at Greenhouse Grower serve in mind, the redesigned magazine we’re unveiling this month continues to focus on the knowledge and tools you need to sustain and enhance the vitality of your business. The biggest difference between the old and new designs is the ease by which information can be read and used.

A big part of this new design are the pillars on which the magazine is now built. By now, you’re familiar with BenchPress, our regular columnists and extensive varieties coverage. All those elements are still here. We’ve simply broken them into four sections you’ll see in every issue: News & People, Production, Profit Center and Variety Central.

Perhaps most striking to you is our new Greenhouse Grower logo. The new logo reflects the cleaner, crisper look we think you’ll prefer on our pages. We’re also devoting a little more space to photos, particularly in our varieties coverage, because photos of the products you grow really are worth a thousand words.

The people you’ve come to know and trust over the years are still part of Greenhouse Grower. You’ll continue to read Will Carlson’s take on news and people in the industry and Allan Armitage’s take on varieties. And you’ll be seeing some new contributors, as well. Guest grower columnists will appear in the Production section, and experts like Charlie Hall and Laurie Scullin will anchor Profit Center, a new section that adds a bottom-line focus to the former Market Watch section. We realize marketing is only part of the equation that makes your business profitable these days. Profit Center keeps marketing in mind, but we’re taking a broader approach each month to help you generate more revenue and reduce costs.

Let us know what you think of the new look. Our goal, after all, is to help you grow.

Leave a Reply

More From Finance/Operations...
University of Florida Online Greenhouse Training Courses

April 25, 2016

University of Florida Offering Online Training Courses For Greenhouse Growers

There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.

Read More
Sanitation programs are essential to preventing and removing food safety concerns.

April 7, 2016

USDA Launches GroupGAP Program For Fruit And Vegetable Growers

The new certification program is designed to help small and mid-size growers, including greenhouse vegetable producers, comply with new food safety regulations.

Read More
Young Plants Farm North Carolina

March 15, 2016

Young’s Plant Farm Obtains MPS-A Qualification

MPS, an organization that develops and manages certification for companies in the horticulture industry, has awarded MPS-A certification to Young’s Plant Farm in North Carolina and Alabama.

Read More
Latest Stories
University of Florida Online Greenhouse Training Courses

April 25, 2016

University of Florida Offering Online Training Courses …

There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.

Read More
Sanitation programs are essential to preventing and removing food safety concerns.

April 7, 2016

USDA Launches GroupGAP Program For Fruit And Vegetable …

The new certification program is designed to help small and mid-size growers, including greenhouse vegetable producers, comply with new food safety regulations.

Read More
Young Plants Farm North Carolina

March 15, 2016

Young’s Plant Farm Obtains MPS-A Qualification

MPS, an organization that develops and manages certification for companies in the horticulture industry, has awarded MPS-A certification to Young’s Plant Farm in North Carolina and Alabama.

Read More
Charlie Hall Feature Image

March 14, 2016

Dr. Charlie Hall Will Offer Keynote Address At Farwest …

The Texas A&M economist will discuss factors affecting short- and long-term demand driving the future of the green industry.

Read More
Seed Your Future Logo

March 8, 2016

Longwood Gardens And American Society For Horticultural…

Under the direction of co-chairs Paul B. Redman of Longwood Gardens and Anna Ball of Ball Horticultural Company, the “Seed Your Future” initiative is designed to combat declining awareness of horticulture while promoting it as a viable career choice.

Read More
Florida Green Industry

March 4, 2016

University Of Florida Study Shows Green Industry Genera…

According to the study, the rise of large retail chain stores with garden departments has made plants and other horticultural products more readily available to consumers than ever before.

Read More
Great Lakes Growers Expansion

February 22, 2016

Great Lakes Growers Expands Its Production Capacity For…

The Burton, OH-based grower has added 25,000 square feet to its operation, helping it to keep up with rising consumer demand.

Read More
National Garden Bureau Logo feature image

February 16, 2016

New Officers And Directors At National Garden Bureau an…

During the ASTA Flower & Vegetable Seed Conference, National Garden Bureau and All-America Selections elected new officers and directors.

Read More
Katherine Wolper

January 24, 2016

Ludvig Svensson Hires Katherine Wolper As West Coast Sa…

Wolper says she looks forward to listening to growers and understanding the concerns, obstacles, and opportunities they face.

Read More

January 20, 2016

Tips For Overcoming Challenges In Family Business From …

Our industry is run by a collection of family businesses, and every one, no matter how big or small, has its share of management issues. But there are several differences between one that is run successfully as a business and one that allows family politics to distract from the organization’s goals. In this year’s State Of The Industry Survey, we noted that labor recruitment and succession are two areas where growers struggle. In talking with the owners of Costa Farms for this month’s cover story, I thought some of the values they have incorporated into the operation’s management structure really stood out as practices that other family businesses could use. The participatory management approach to business and team building is one that Tony Costa, the second-generation owner of Costa Farms, instilled in his children, Maria Costa-Smith and Jose Costa, and son-in-law, Joche Smith, the current owners of Costa Farms. In […]

Read More
I-9 Form

January 13, 2016

Proposed Changes To I-9 Form Important For Greenhouse G…

AmericanHort’s Government Relations and Grassroots Representative Davi Bowen says growers need to become familiar with the new form and should be prepared to make comments if necessary.

Read More

January 13, 2016

Wenke Greenhouses Buys Zylstra Greenhouses

Two Kalamazoo, MI-based greenhouses have merged after Wenke Greenhouses closed on Zylstra Greenhouses at the end of November. The additional property and facilities will allow Wenke Greenhouses to expand its young plant business, among other areas.

Read More

January 13, 2016

Costa Farms Wins With Its Emphasis On Team, Solutions, …

Based in Miami, FL, Costa Farms has gone global by focusing on strategy, systems, and vertical integration. See how the operation continues to expand through its emphasis on team, solutions, and growth.

Read More

January 11, 2016

New Transportation Funding Bill Is Good News For Floric…

According to AmericanHort, perhaps the biggest benefit of the new bill is what it doesn’t include: a proposed amendment that would have prohibited the use of federal funds for vegetative enhancements.

Read More

December 29, 2015

The Home Depot Says No To Neonics

The Home Depot plans to phase out neonicotinoids by 2018, according to a recent statement on the company’s website. The large home improvement retailer stated that its live goods suppliers have reduced the number of plants that they treat with neonicotinoids, and now more than 80% of all flowering plants sold at The Home Depot are not treated with neonicotinoids. The retailer said it will continue this decrease unless: Treatment is required by state or federal regulation, or Undisputed science proves that the use of neonicotinoids on live goods does not have a lethal or sub-lethal effect on pollinators Aside from these exceptions, the retailer has implemented a complete phase-out of neonicotinoid use on live goods by the end of 2018. Meanwhile, The Home Depot has required all of its live goods suppliers to label plants that have been treated with neonicotinoids. “The Home Depot is deeply engaged in understanding the […]

Read More
Gardeners of all ages enjoyed the annual plant sale at McCorkle Nurseries

December 22, 2015

Allan Armitage Explains Why People Will Always Want To …

We may believe that an appreciation for gardening and plants is rapidly draining away, but there is reason to hope.

Read More
Canadian Greenhouse Conference 2015

December 21, 2015

Presentations From Canadian Greenhouse Conference Avail…

Many of the talks that took place at this year’s Canadian Greenhouse Conference in Ontario focused on improving production efficiencies in the greenhouse.

Read More
Sanitation programs are essential to preventing and removing food safety concerns.

December 7, 2015

How The Finalized Produce Safety Rule Will Affect Green…

While the new rule from FDA has many exemptions that will likely apply to greenhouse growers, the reality is that buyers may still require strict adherence to food safety standards.

Read More
[gravityform id="35" title="false" description="false"]