The Five Great Zins of Harold Young

I was sad to hear of the death of Harold Young, who was the editor and publisher of the Pacific Coast Nurseryman magazine from 1973 to 2004. I first met Harold in 1974 when we were planning the 1975 Bedding Plant Conference for Newport Beach, Calif. I soon found out Harold was well connected to the ornamental industry on the West Coast. When he became editor of the magazine, he developed a niche for reporting all of the major events and activities of the nursery industry in that area.

Harold was a "people person." He knew everyone and reported on activities from personal information to facts about their companies, association activities and trade shows. I don’t think there was anyone in that area more familiar with the total industry.

His colleague, Managing Editor John Humes, along with publisher Jan Groot, office manager Rita Kwasnick and staffers Heather Kreiser, Kathy Van Saun and Patricia Sueme wrote a wonderful article in the November 2006 issue of the Pacific Coast Nurseryman magazine.

The article encompasses all the facts and information about Harold’s life. However, I would like to add some of my personal feelings as well.

Harold loved to tell stories. He also loved California wines. In fact, at his funeral, they placed several bottles of California wine on the altar in his memory.

I will try to relay my memories and stories and what Harold taught me. Since I have five points to cover, I thought it would be only fitting to title them "The Five Great Zins (Zinfandels) of Harold Young."

I. Harold loved people.

He started in the business working for his sister, Mary Fisher. She was a senior in high school when Harold was born. After he finished his military service, he enrolled in Cal Poly as an English major. He met his wife, Raiann, a year before, and she also attended Cal Poly as a biological sciences major.

In 1959, Harold entered the field of horticulture. He handled advertising, merchandising and customers’ gardening questions at Flowerland Nursery, which was owned by his sister. He learned the trade, including merchandising concepts and everyday nursery practices from Mary and her husband, Herb. He also learned to work for and with people.

In 1966, Harold became secretary of the California Association of Nurserymen’s Inland Empire Chapter. He worked on many committees and, as a member of the market development and public relations committee, helped create a position of public relations director on the staff.

Harold applied for that position and was chosen from over 50 other applicants. This gave him the opportunity to enhance the image of the association to its members and the general public. 

II. Harold provided information.

With his degree in English and his training in horticulture retailing, Harold became a valued source of information. He created many effective programs including promoting living Christmas trees, Arbor Day kits, fall planting campaigns and a "Be a Pro" program to help nursery industry personnel become more professional.

Harold developed weekly garden news releases that were mailed to 450 daily and weekly newspapers, along with a gardener’s checklist.

He was a great ambassador for the California industry. He developed itineraries for visiting nurseries and welcomed associations that held programs in the area. Harold helped promote the 1975 Bedding Plants Incorporated (BPI) Conference in Newport Beach and the 1981 conference in Seattle. He was a great help in developing BPI in the West. He always publicized its activities to his readers. 

III. Harold was a true champion for the ornamental and nursery industries.

In 1973, along with John Chiapelone and Leo and Marge Dupuich, he purchased the Pacific Coast Nurserymen magazine from Art Cox. He became the managing editor and the publisher. He then traveled the Northwest and reported on all the nursery activities in Washington, Oregon and British Columbia, as well as national events held in that area. He expanded the staff to two writers and hired John Humes as associate editor in 1976.

I will always remember Harold as the greatest trade show walker I’ve ever known. In fact, the last time we were together was about four years ago when we met at a trade show in Las Vegas. While most people tire of trade shows, Harold never stopped enjoying them, visiting with all his friends and meeting new people. I bet John Humes that few, if any, have walked as many miles in trade shows and visited with as many people as Harold. 

IV. Harold was down to earth.

He never took himself too seriously. Great people never do! He had a balance among his profession, his family and his friends. He loved to tell stories and relate information, but in a non-threatening way. You can see Harold’s style by reading 30 years of the Pacific Coast Nurserymen magazine. He was the historian that captured what was happening over that period of time. He recorded the events. He reported on the associations. He recapped the trade shows. If you couldn’t be at an event, you could count on Harold and John to let you know what happened.

Harold’s style was a smile. He enjoyed people and the magazine reflected that approach. In fact, when I talked with John Humes in December, he said that many people told Harold, "the only good thing to come out of their deaths would be their obituaries in the Pacific Coast Nurserymen magazine."

Harold not only wrote about the facts and dates of a person’s life, he recounted stories about the good works and deeds that each did.

In 1997, he sold the Pacific Coast Nurserymen magazine to Jan Groot, but he stayed on as managing editor and publisher until 2004. He continued to go to many meetings, conventions and trade shows. While others were tired of being around people at the end of a long convention, Harold thrived on the contacts and was energized by them. As John Humes said, "He forged friendships and built bridges with nurserymen across the country. His kindness, insights, astuteness and friendly ways of doing business won him many admirers and friends." 

V. Harold was one of my mentors.

I’ve read the magazine for 30 years to find out what was happening on the Pacific Coast. He was a great asset to our industry. Since he always enjoyed a glass of California wine, when I finished writing this article, I raised a glass in his memory and said, "Well done, thou true and faithful servant."

Leave a Reply

More From Finance/Operations...

July 30, 2015

Let’s Talk About Starflowers. Why Is Pentas Not More Popular?

It is good to talk about production techniques, performance results and then to see how our friends garden. Diversity of plant material has always been a strength in American garden centers, and we should never run out of plants to get people excited. However, perhaps people are tired of Petunias or Callas or Geraniums, but we will never run out of options to put in front of them. One plant that is often overlooked is Pentas, a fabulous summer crop for late spring sales. These are heat-tolerant plants, and growing them below 65°F in the greenhouse results in significant delay. Fertility should be at least 150ppm nitrogen, but avoid ammonia in the fertilizer. Plants are best grown at a somewhat higher pH than usual, between 6.4 to 6.8. For best presentation, pinch out the center bud. Side flowers will bloom together, and plants will walk off the shelf. Garden centers […]

Read More

July 30, 2015

Spread Your Risk Beyond Spring Sales [Opinion]

Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]

Read More
Mike McGroarty, owner of Mike’s Backyard Nursery

July 29, 2015

Backyard Success: Mike McGroarty Educates Aspiring Growers

Mike’s Backyard Nursery sits on a long, narrow, 5-acre property located in Perry, Ohio. There, customers can find a variety of flowering shrubs available, all in 2-quart pots, and all for sale for $5.97 each. Owner Mike McGroarty, a lifelong resident of Perry, says the town has a lot of plant nurseries, including 100 wholesale growers within a 10-mile radius of his house. That doesn’t discourage McGroarty, because he knows that while there are a lot of nurseries in his area, no one else is doing what he is doing. McGroarty has learned about plants — and marketing them to his audience — through decades of experience. He has never hesitated to pass along his knowledge to other growers looking to start their own backyard operations, and has created an entire program to educate aspiring growers. McGroarty Likes To Practice What He Preaches McGroarty’s operation serves as the laboratory for […]

Read More
Latest Stories

July 30, 2015

Spread Your Risk Beyond Spring Sales [Opinion]

Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]

Read More
Berns_Roberto Lopez_Purdue6

July 22, 2015

Cultivate’15 Greenhouse Learning Tour Showcases G…

Growers took advantage of the Greenhouse Learning tour held Saturday, July 11 at Cultivate'15 to see the strategies and technology two successful growing operations are using to tackle production challenges and come out ahead of the game.

Read More
thermoflor

June 16, 2015

Philip Schaafsma To Represent Thermoflor In The U.S.

Philip Schaafsma is a new sales representative for Thermoflor, a company with a lot of experience building garden centers worldwide. The history of the Dutch construction company Thermoflor goes all the way back to 1877. Since then, the company has been through a lot of changes, from simple conservatories to complex glass and steel turnkey projects. With a new sales representative, Thermoflor is well equipped to service the American market. Previously, Petitti Garden Center (Avon, Ohio), Chuck Hafner (Syracuse, N.Y.), Jacob’s Garden (Ottowa Lake, Mich.), Hicks Nurseries (Westbury, N.Y.) and Holes (Alberta, Ca.) were all built by Thermoflor. After a period of absence, the company is now  represented in the U.S. and Canada by Schaafsma, who has more than 40 years of experience in retail lawn and garden, greenhouse growing and the floral industry, and is a former board member of the Garden Centers of America. Schaafsma is the former owner […]

Read More

June 15, 2015

Hortica Insurance To Become Member Of Sentry Insurance …

Upon completion and approval of an affiliation agreement, Hortica Insurance (Florists' Mutual Insurance Company) will become a member of the Sentry Insurance Group, based in Stevens Point, Wis. As a member of the Sentry Insurance Group, Hortica keeps its name and brand and will continue doing business from its current headquarters in Edwardsville, Ill.

Read More
Cal-Poly fields

June 2, 2015

Cal-Poly Students Seek Continued Industry Support To Sa…

Agriculture students and faculty at California Polytechnic State University, San Luis Obispo, want industry members to continue to stand with them in their effort to preserve Class 1 agricultural land from being repurposed. The university recently released an update to its Master Plan that indicates that almost all of its orchards, horticulture facilities and field sites could be repurposed for buildings, including residential and/or recreational space. According to Joel Leonard of Students For Agriculture, an organization of Cal-Poly students in favor of saving the land, the Master Planning Committee will be meeting over the summer to form a final version of its plan and present it once more to the public in the fall, before it is submitted for final approval to the California Board of Trustees. Students For Agriculture’s goal in the meantime is to increase awareness and rally industry supporters to continue to send their input to the planning committee. Visit studentsforag.com to see more […]

Read More
Cal-Poly fields

May 27, 2015

Cal-Poly Students And Faculty Ask Industry To Help Save…

California Polytechnic State University, San Luis Obispo, has released an update to its Master Plan that indicates that almost all of its orchards, horticulture facilities and field sites could be repurposed for buildings, including residential, and/or recreational space. According to a letter from Scott Steinmaus, the horticulture and crop science department head, the proposed changes directly affect the current orchard plantings and other long term plans for the department. The department is committed to making sure that its facilities remain invaluable teaching environments that enable its students to learn about crop, fruit and horticulture production, food safety and pest protection, in addition to providing sites for externally funded research projects that benefit the industry. Industry members are invited to submit comments to the university. According to Steinmaus, a recent eMail to the Cal-Poly community from the university president indicates that all of the input gathered through the end of May will be studied by the planning […]

Read More
people-of-Battlefield

May 13, 2015

Battlefield Farms Receives MPS-A Qualification

Battlefield Farms, Inc., in Rapidan, Va., has been awarded the MPS-A qualification after becoming a participant for MPS-ABC in 2010. After four years of showing effort and improvement, the company has been awarded the qualification.

Read More
Barry_Sturdivant_columnpic

May 8, 2015

How To Survive Succession Planning And Resolve Conflic…

If you work in agriculture, you most likely work with family-owned businesses. This is especially true within the greenhouse industry. I’m fortunate to work for a company that specializes in financing and supporting such businesses. Family-owned businesses often have a level of commitment and support that helps during lean times. This is important for a company exposed to seasonality and events that are sometimes beyond management’s control. Business owners and management are constantly looking for solutions to the unique issues faced by these small but complex businesses. Specifically, how these issues affect the transition from one generation to the next. There are many family enterprise success stories, cases of harmony, health and longevity. Yet it’s no secret that family businesses can struggle with governance, leadership transitions and even survival. According to the Family Business Institute, only 30 percent of family businesses last into the second generation, 12 percent remain viable […]

Read More

April 30, 2015

North Creek Nurseries Welcomes Nikki Drake As New Finan…

Nikki Drake will fill the role of new financial administrator at North Creek Nurseries, with responsibility for the accounting department. She will also serve on the strategic planning committee.

Read More
Andy Huntington Pleasant View

April 29, 2015

Pleasant View Gardens Promotes Andy Huntington to Natio…

Pleasant View Gardens recently announced that Andy Huntington will be the company’s National Sales Manager. Huntington, who has years of horticulture industry experience, will oversee national territory and inside sales departments, while fostering strong partnerships with customers. “Our relationships with customers are central to all that we do at Pleasant View,” Huntington says. “In my new role, I am excited to work with a broader base of broker, grower and retail partners to understand their business needs. Pleasant View’s goal is to be so in tune with our customers that we are able to anticipate their problems before they arise.” Huntington has a history of growing sales and forming long-lasting relationships with a diverse customer base. For the past two years, he has been working as a territory account manager for Pleasant View Gardens, responsible for young plant liner sales in New England and New York. Prior to that, Huntington was […]

Read More
PittMoss on Shark Tank

April 22, 2015

PittMoss Wins On Shark Tank

Mont Handley, president and CEO of PittMoss, appeared on ABC’s Shark Tank on April 17 to try to get the “sharks” to invest in his peat moss alternative. Three investors from the TV show contributed $600,000 to PittMoss for a 35 percent stake in the company. Check out this clip from ABC’s website in which Mark Cuban, Kevin O’Leary and Robert Herjavec discuss getting on board with the product. PittMoss is an alternative to sphagnum peat moss, made up of a mix of proprietary additives and recycled paper rescued from landfill space. Handley founded the Pittsburgh-based company in 1994. What started as a small experiment grew into a full-fledged business with the help of funding provided by an EPA SBIR grant and Pittsburgh’s Idea Foundry. Today, PittMoss is available to commercial greenhouses and nurseries from Michigan to Maine to North Carolina, with plans to grow. To learn more, visit PittMoss’ website, or check it […]

Read More
Syngenta logo

April 15, 2015

Syngenta Names Chris Freeman Senior Key Account Manager…

Chris Freeman is the new senior key account manager for Syngenta Flowers, Home & Garden's Commercial Sales business in the Americas, effective March 2015. Freeman, who joined Syngenta in 2006, carries more than 25 years of experience in the agriculture and floriculture business.

Read More
Lake Buchanan_LCRA

April 10, 2015

USDA Designates Areas Of West And Southwest As Drought …

The ongoing drought has resulted in disaster area designations in counties across nine Western and Southwestern states, including Texas, where some reservoirs are at or near historically low levels.

Read More

April 9, 2015

Altman Plants’ Online Cactus Shop Shows Strong Sa…

Altman Plants recently opened its new Cactus Shop, an online retail store that sells a variety of cactus and succulents. The store is a take-off of Altman’s original wholesale business, as the company started as a mail order catalog.

Read More
Dummen

April 8, 2015

Dümmen Group Welcomes Jim Devereux And Andrew Konicki T…

Dümmen group recently announced the addition of Jim Devereux and Andrew Konicki to its team. They are the newest members of the Key Account and Broker Support team for Dümmen, and will be responsible for building, developing and maintaining current broker and grower customer relationships.

Read More
Gov._Jerry_Brown_California

April 8, 2015

California Institutes First Ever Statewide Mandatory Wa…

California Gov. Jerry Brown announced April 1 that, for the first time in state history, action will be taken to implement mandatory water restrictions, with the ultimate goal of reducing water usage by 25 percent. As Californians are pushed to conserve more, growers will need to think about how demand for products will be affected.

Read More
DNA-logo

March 31, 2015

DNA Green Group Will Acquire Rijnplant

DNA Green Group and Riknplant have finalized DNA Green Group's acquisition of Rijnplant, meaning that the breeding and propagation activities in pot and cut anthurium, bougainvillea and heliconia will transfer to DNA Green Group.

Read More
AFE scholarship_Ryan Dickson

March 25, 2015

AFE Educational Grant And Scholarship Application Deadl…

Apply now for American Floral Endowment (AFE) scholarships or educational grants. Applications can be found online. For educational grants for 2015-2016, applications must be submitted no later than June 1. Scholarship applications are due May 1. AFE will award $40,000 in scholarships for 2015.

Read More