Floriculture Down One On Standards Committee

Seven replacements were recently appointed to the Sustainable Agriculture Standards Committee but none represent floriculture, which lost a seat when Hans Brand of B&H Flowers left the committee with six others.

The newly appointed standard committee members are:

– Steve Flick, Show Me Energy Cooperative
–Bill Norman, National Cotton Council
–Kindley Walsh Lawlor, Gap Inc.
–Andrew Manale, Soil and Water Conservation Society/USEPA
–LaRhea Pepper, Organic Exchange
–Dr. John Fagan, Earth Open Source/Global ID Group
–Douglas Constance, Sam Houston State University

Flick was added to the producer category; Norman and Walsh Lawlor were added to the user category; Manale, Pepper and Fagan were added to the environmentalist category; and Constance was added to the general interest category.

Now representing floriculture on the committee are the following industry people:

Producers

Ximena Franco-Villegas, Asocoflores
Mark Yelanich, Metrolina Greenhouses

Users

Will Healy, Ball Horticultural Company

General Interest

Alvin J. Bussan, University of Wisconsin-Madison Department of Horticulture
Stan Pohmer, Pohmer Consulting Group
Jim Barrett, University of Florida Environmental Horticulture Department

Linda Brown of Scientific Certification Systems and Jacques Wolbert of MPS-ECAS, both of whom represent sustainability certification services within our industry, are also on the committee as part of the general interest category.

The objective of the National Sustainable Agriculture Standard initiative is to establish a comprehensive, continual improvement framework and common set of economic, environmental and social metrics by which to determine whether an agricultural crop has been produced in a sustainable manner.

“As we move into the next phase of the standards-setting process, which will focus primarily on criteria development and indicator and metrics identification, expertise and input outside of the committee will be essential,” says Amanda Raster, Sustainable Agriculture Standard project manager. “We encourage all process participants to reach out to their constituents and continue to engage them in this important work.”

To sign up for the subcommittees, apply for observer status, learn more about participating in the public review and comment process or to join the Sustainable Agriculture Standard e-mail list, contact Raster at Leonardo Academy at [email protected].

Leave a Reply

6 comments on “Floriculture Down One On Standards Committee

  1. This effort by SCS and Leonardo Academy is potentially harmful to our industry as the impetus behind the scenes has been to promote unrealistic standards which favor organic producers and environmentalists to the detriment of all others. They were caught and exposed once and had to start over, but their motives have not changed. Most of the non-environmentalist committee members are only there out of necessity to minimize damage to their respective industries by the organic/environmental goals of the plan administrators. Beware; this will be problematic for our industry and there are alternatives. Of note are: The Stewardship Index for Specialty Crops (fresh produce industry), and The California Association of Wine Grape Growers have also developed a program.

  2. The Stewardship Index for Specialty Crops was initiated by the fresh produce industry because of the heavy organic/environment/anti-commercial bias that by SCS and Leonardo Academy have designed into their initiative. Ornamental horticulture should have its own initiative; designed by stakeholders that are specific to the industry, and without the hidden agenda of SCS and The Leonardo Academy.

  3. Thank you for your informative article, Greenhouse Grower! The representatives from Floriculture and Horticulture who remain on the Committee are highly qualified individuals and provide an important range of perspectives. It is unfortunate that David S. is ill-informed on this topic. The “motives” he ascribes are off-base, as we have consistently promoted an open-dialogue, fully transparent multi-stakeholder, nationally recognized process. Likewise, the Stewardship Index for Specialty Crops is one which we wholeheartedly support (and participate in). The Stewardship Index initiative was not a reaction to SCS or Leonardo, as he suggests, but was in the works well before. In sum, conspiracy theories do not serve the interests of promoting a constructive dialogue. I would invite David S. and all of you to join in this national process.

  4. This effort by SCS and Leonardo Academy is potentially harmful to our industry as the impetus behind the scenes has been to promote unrealistic standards which favor organic producers and environmentalists to the detriment of all others. They were caught and exposed once and had to start over, but their motives have not changed. Most of the non-environmentalist committee members are only there out of necessity to minimize damage to their respective industries by the organic/environmental goals of the plan administrators. Beware; this will be problematic for our industry and there are alternatives. Of note are: The Stewardship Index for Specialty Crops (fresh produce industry), and The California Association of Wine Grape Growers have also developed a program.

  5. The Stewardship Index for Specialty Crops was initiated by the fresh produce industry because of the heavy organic/environment/anti-commercial bias that by SCS and Leonardo Academy have designed into their initiative. Ornamental horticulture should have its own initiative; designed by stakeholders that are specific to the industry, and without the hidden agenda of SCS and The Leonardo Academy.

  6. Thank you for your informative article, Greenhouse Grower! The representatives from Floriculture and Horticulture who remain on the Committee are highly qualified individuals and provide an important range of perspectives. It is unfortunate that David S. is ill-informed on this topic. The “motives” he ascribes are off-base, as we have consistently promoted an open-dialogue, fully transparent multi-stakeholder, nationally recognized process. Likewise, the Stewardship Index for Specialty Crops is one which we wholeheartedly support (and participate in). The Stewardship Index initiative was not a reaction to SCS or Leonardo, as he suggests, but was in the works well before. In sum, conspiracy theories do not serve the interests of promoting a constructive dialogue. I would invite David S. and all of you to join in this national process.

More From Grow Initiative...
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More

July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

Read More
Latest Stories
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More

July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

Read More
Grower Education

July 7, 2016

Two Industry Veterans Discuss How To Meet The Challenge…

Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.

Read More
'Violets Pride' from Week's Roses Downton Abbey Garden Rose Collection

July 6, 2016

6 Key Insights From The Generations Of Flowers Study

Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.

Read More
Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring…

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

Read More
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The…

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

Read More
Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Case…

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

Read More
Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recru…

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

Read More
One symptom of Botrytis blight is gray, fuzzy sporulation on foliage and flowers, similar to that shown on the flower of this hibiscus

March 25, 2016

American Floral Endowment Will Fund Research Projects A…

AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.

Read More
kendall farms

March 12, 2016

3 Grower Brands That Give Customers What They Want

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

Read More
NatureFresh Internship Program

March 8, 2016

NatureFresh Develops Innovative, Interactive Program Fo…

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

Read More
Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

Read More
Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

Read More
This row of tomatoes with large fruit load is part of an on-going project with DeRuiter Seed Co

February 24, 2016

University Of Arizona’s Greenhouse Crop Production &…

The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.

Read More
Carol Miller

February 16, 2016

Why America Needs Plant Evangelists

If we want to have more people buying plants, we can’t sit back and hope for change. We need to share our passion with individual communities and spark a love for plants.

Read More
[gravityform id="35" title="false" description="false"]