Green Summit Thinks Outside The Box

New England Nursery Association (NENA) will bring another big-name author and speaker to expand the way we think about our business for the 2007 Green Summit learning retreat.

Limited to 80 attendees, this learning retreat will be from Oct. 10-12 at Cranwell Resort in Lenox, Mass. The keynote speaker is Frans Johansson, an original thought leader, bold innovator and best-selling author of “The Medici Effect.” Johansson will work with Green Summit participants to make connections between seemingly disparate ideas from different fields and cultures, and explain how such intersections of thought can spark extraordinary and radical innovation.

“NENA’s Green Summit is designed to generate truly transformational learning for green industry business leaders,” says NENA president Greg Schaan of Imperial Nurseries in Granby, Conn. “If you believe today’s leaders must be able to think differently about risks and failures to succeed, then you can’t miss Green Summit 2007.”

In addition to Johansson, Jon Hockman and the learning catalysts from the d3 Group will engage participants in discussions designed to capitalize on Johansson’s observations and the unique learning environment. They bring insight gained from their participation in the first two Green Summits.

The schedule is structured to allow participants ample time for conversation with colleagues and for relaxation and reflection on personal and professional goals. Registration fees range from $759 to $959 per person. For more information on the Green Summit, contact NENA at 508-653-3112 or [email protected].

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