GROW Report 2013: A Year In Review

Use This One The Grow Initiative logoGreenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts:

Drive consumer success
Demand quality
Sharpen business management
Cultivate new customers
Invest in the industry

 

 

Here are links to some of the highlights from our GROW coverage in 2013:

30 More Years Of Greenhouse Growth Is Within Our Grasp
Predicting The Future Of Your Business [Opinion]
GROW Summit Focuses On Engaging The Next Generation
National Floriculture Forum 2014 Planned For May 13-14, 2014, Winnipeg, Manitoba
Field Trials Help Deliver The Right Plant For Every Customer [Opinion]
David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship
How To Appeal To Small-Space Gardeners
How Does Gen Y Buy?
Industry, Academia Work Together To Inspire Future Generations Of Breeders
Recruiting Future Floriculture Students With The American Floral Endowment
Marketing Is A Moving Target — How Will You Cultivate New Customers?
Horticulture Student Kelly Walters Named 2013-2014 Shinoda Scholar Of The Year
Atlanta Braves And PNC Bank Team Up For Grow Up Great Gardening Event
Plant Something Campaign Making Progress In Marketing Plants
Rocket Farms Turns A Food Truck Into A Flower Truck To Promote Herbs
iPads, Automobile Cameras And The Future Of Your Business
Gardens At Veteran Hospital Help Patients Heal With Plants
Growing With Ecology In Mind
Hit A Homer, Plant A Tree
All-America Selections Announces Branded Pots
Communication: Are You Listening?
Perspective: How To Make Changes In Your Greenhouse Business
Community Gardening Grant Being Offered By Syngenta
Making The Old New Again: Getting Creative With Chrysanthemums
Rockwell Farms Introduces Ready-To-Pour Container Fertilizer
Public Displays Can Bring In Additional Revenue
Costa Farms’ 02 For You Brand Celebrates Earth Day With Kids
Top 100 Growers Evolve Over 25 Years
Garden Retail Marketing Plans That Connect With Today’s Consumer
Promoting The Benefits Of Plants
Help Congress Help The Industry At Society Of American Florists’ Congressional Action Days
The State Of Labor In The Greenhouse Industry
Prepare Your Greenhouse Operation For Potential Immigration Changes
Make Your Vendor A Partner
Why Parks Brothers Farm’s Jason Parks Uses Social Media
The Art Of Selling: How To Think Like A Consultant
Two Steps To Hiring Future Growers
2013 Could Be The Turnaround Year
Targeted Plant Selection Creates Better Sell-Through
Peace Tree Farm Adds Greenhouse Vegetables
Paying It Forward [Opinion]
Plants Bridge The Generation Gap [Opinion]
Eco-Friendly Greenhouse Racks For Your Operation
Is Your Greenhouse Business Indispensable To Your Customers? [Opinion]
Rambo Nursery Eliminates Confusion With One-Stop Shop Concept

 

 

 

 

Topics:

Leave a Reply

More From Grow Initiative...
Lavandula 'Meerlo' (Sunset Western Garden Collection)

March 3, 2015

Why You Will Still Grow Today’s Big Perennial 10 Years From Now

What will be the next big perennial? Breeders say it takes more than a splashy plant to distinguish itself in the market. Therefore, the question is not what will be the next big perennial, but rather what perennial performs well enough in the garden to have staying power in the market for years to come.

Read More

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Read More
Latest Stories
Smart Herb Garden

March 2, 2015

Smartpot Uses Sensors And Cartridges To Ensure Success …

Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.

Read More

March 2, 2015

Student Flash Mob At TPIE Has Roots In Floriculture

The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.

Read More

February 12, 2015

GROW Perspective: What Is It You Do Again?

The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.

Read More
bee photo

February 11, 2015

26 Ways Growers Improve The Green Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW Initiative’s five pillars: How are you driving consumer success, cultivating new customers, demanding quality, investing in the industry and sharpening business management? Through your candid responses, we learned about some of the ideas you’ve implemented and steps you’re taking for 2015. Here are just a few.

Read More
Noble Foundation

February 3, 2015

Lloyd Noble Scholars Program Application Period Now Ope…

The Samuel Roberts Noble Foundation is offering college students an opportunity to work side-by-side with the Noble Foundation’s renowned agricultural consultants and researchers through the Lloyd Noble Scholars in Agriculture program, a summer internship that provides students the opportunity to enhance their in-class education with real-world application and experiences.

Read More

January 7, 2015

GROW Summit 2014 Homes In On The Issues That Keep You U…

During Greenhouse Grower’s third annual GROW Summit in December a number of ideas, questions and calls-to-action transpired. Here are a few of the highlights.

Read More
GROW Logo

January 6, 2015

Growers Resolve To Educate Public About Their Operation…

See what growers plan to work on for their 2015 business resolutions.

Read More

December 22, 2014

National Garden Bureau Launches Therapeutic Garden Prog…

National Garden Bureau has chosen the Growing Solutions Farm in Chicago as the first beneficiary of its annual fundraising effort "Growing For Futures."

Read More

December 19, 2014

Hydroponic Food Production Course Serves Up Life Lesson…

Students in the new HORT 331X Hydroponic Food Crop Production course at Iowa State University are producing more food than they can eat, so they began donating the vegetables they produce to a local food pantry and free meal program.

Read More
GROW Logo

December 8, 2014

“The Cheapest Generation” Will Be Tomorrow&…

Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.

Read More
Katie Nickolaus

November 25, 2014

Proven Winners Names 2014 Scholarship Winners

Looking to promote industry leaders of the future, Proven Winners has established a $15,000 scholarship program that awards students in three distinct areas - breeding, marketing and growing.

Read More

November 24, 2014

GROW Perspective: We Need To Think Bigger

Garry Grueber of Cultivaris and Global Breadfruit says the horticulture industry must evolve to help solve the problems of world hunger and food insecurity.

Read More

November 13, 2014

NY SunWorks’ Greenhouse Project Aims To Build 100 Labs …

NY SunWork's Greenhouse Project aims to build 100 labs by 2020. With 15 greenhouse project labs built and 11 more in development, it’s on its way to reaching that goal.

Read More

November 4, 2014

Millennials Rank Gardening Among Top 5 Leisure Activiti…

United Kingdom consumers, aged 25 to 35, have rated gardening as a top five favorite leisure activity.

Read More
Ken Altman

October 27, 2014

GROW Perspective: Why I Give Back To The Industry

Ken Altman of Altman Plants knows a thing or two about the green industry, including the importance of contributing to the industry he loves.

Read More

October 21, 2014

Plants, Gardens Of The Future Will Be Radically Differe…

Over the next 20 to 30 years, Garry Grueber of Cultivaris and Global Breadfruit says the horticulture industry will need to address such issues as population growth, feeding a hungry world, less availability of water and land resources, rampant climate change and increased focus on the environment and sustainability.

Read More

October 13, 2014

Costa Farms Celebrates Indoor Plant Week With A College…

Cost Farms kicks off 2014 Indoor Plant Week by sharing plants with college students amid song and dance.

Read More

October 7, 2014

Ohio State Horticulture Senior Receives Prestigious Shi…

Amy Miller, a senior majoring in horticulture at The Ohio State University, is the recipient of the 2014-15 Shinoda Scholar of the Year award.

Read More