GROW Report 2013: A Year In Review

Use This One The Grow Initiative logoGreenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts:

Drive consumer success
Demand quality
Sharpen business management
Cultivate new customers
Invest in the industry

 

 

Here are links to some of the highlights from our GROW coverage in 2013:

30 More Years Of Greenhouse Growth Is Within Our Grasp
Predicting The Future Of Your Business [Opinion]
GROW Summit Focuses On Engaging The Next Generation
National Floriculture Forum 2014 Planned For May 13-14, 2014, Winnipeg, Manitoba
Field Trials Help Deliver The Right Plant For Every Customer [Opinion]
David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship
How To Appeal To Small-Space Gardeners
How Does Gen Y Buy?
Industry, Academia Work Together To Inspire Future Generations Of Breeders
Recruiting Future Floriculture Students With The American Floral Endowment
Marketing Is A Moving Target — How Will You Cultivate New Customers?
Horticulture Student Kelly Walters Named 2013-2014 Shinoda Scholar Of The Year
Atlanta Braves And PNC Bank Team Up For Grow Up Great Gardening Event
Plant Something Campaign Making Progress In Marketing Plants
Rocket Farms Turns A Food Truck Into A Flower Truck To Promote Herbs
iPads, Automobile Cameras And The Future Of Your Business
Gardens At Veteran Hospital Help Patients Heal With Plants
Growing With Ecology In Mind
Hit A Homer, Plant A Tree
All-America Selections Announces Branded Pots
Communication: Are You Listening?
Perspective: How To Make Changes In Your Greenhouse Business
Community Gardening Grant Being Offered By Syngenta
Making The Old New Again: Getting Creative With Chrysanthemums
Rockwell Farms Introduces Ready-To-Pour Container Fertilizer
Public Displays Can Bring In Additional Revenue
Costa Farms’ 02 For You Brand Celebrates Earth Day With Kids
Top 100 Growers Evolve Over 25 Years
Garden Retail Marketing Plans That Connect With Today’s Consumer
Promoting The Benefits Of Plants
Help Congress Help The Industry At Society Of American Florists’ Congressional Action Days
The State Of Labor In The Greenhouse Industry
Prepare Your Greenhouse Operation For Potential Immigration Changes
Make Your Vendor A Partner
Why Parks Brothers Farm’s Jason Parks Uses Social Media
The Art Of Selling: How To Think Like A Consultant
Two Steps To Hiring Future Growers
2013 Could Be The Turnaround Year
Targeted Plant Selection Creates Better Sell-Through
Peace Tree Farm Adds Greenhouse Vegetables
Paying It Forward [Opinion]
Plants Bridge The Generation Gap [Opinion]
Eco-Friendly Greenhouse Racks For Your Operation
Is Your Greenhouse Business Indispensable To Your Customers? [Opinion]
Rambo Nursery Eliminates Confusion With One-Stop Shop Concept

 

 

 

 

Topics:

Leave a Reply

More From Greenhouse Grower's GROW...
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future Initiative

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memories

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
Latest Stories
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
Luxflora Paris Trip

October 20, 2017

Luxflora Paris Trip Offers Insights on Trends Shaping H…

Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.

Read More
Steve Garvey, Dallas Johnson Greenhouses

September 23, 2017

Producing Quality Plants in the Greenhouse Starts From …

It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.

Read More
Quality in the Greenhouse

September 21, 2017

Two Head Growers and a Retail Live Goods Buyer Talk Bes…

Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.

Read More
Jan Gulley, Gulley Greenhouses

August 25, 2017

Why It’s Important to Educate and Engage the New Hortic…

Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.

Read More
Seed Your Future feature

July 26, 2017

Seed Your Future Aims to Inspire Careers in Plants

Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.

Read More
Albert Grimm, Jefferys Greenhouses

July 8, 2017

How You Can Use Lifestyle Marketing to Sell Plants

Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

Read More
Metrolina Make a Wish Greenhouse

July 7, 2017

Metrolina Builds, Decorates Greenhouse for Young Cancer…

When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.

Read More
Metrolina Greenhouses Dig and Swig Event

June 25, 2017

Consumers Revel in Gardening at Metrolina Greenhouses’ …

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Tyler Beasley

May 21, 2017

Final California Spring Trials Thoughts From Allan Armi…

“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”

Read More
Cannabis Adobe Stock feature

May 1, 2017

Why I Turned Down a High-Paying Offer to Grow Cannabis …

Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.

Read More
National Collegiate Landscape Competition Feature

April 27, 2017

Hoffman Nursery Cheers On the Next Generation of Hortic…

Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.

Read More
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Pau…

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More