Syngenta R&D Facility To Focus On Consumer Success

Syngenta R&D Facility To Focus On Consumer Success

So much research and development (R&D) focuses on grower success that consumers are often forgotten. Syngenta Flowers, however, is making a commitment to consumers after breaking ground on a 68,000-square-foot R&D facility that’s expected to be ready next fall in Gilroy, Calif.

According to Tim Kroenke, the head of lawn and garden for Syngenta’s North American business, the facility will be divided into three parts: one that focuses on Syngenta’s seed-breeding programs, another that focuses on Syngenta’s vegetative material and a third that allows Syngenta to actively change the greenhouse’s environmental conditions to do extensive consumer research on its genetics.

Among the consumer-centric areas Syngenta will research is shipping and how to help growers ensure plants are delivered to consumers healthier.

“We know retailers experience shrink,” Kroenke says. “So how do we help reduce shrink at retail? Quite honestly, we’re looking at the experience of the consumer and how we can make the experience better for them.”

Kroenke even makes an analogy, comparing Syngenta’s R&D goals for greenhouse floriculture to those of the vegetable industry when it recently refocused breeding.

“For years, the vegetable industry focused on breeding vegetables that are good at holding up through the value chain,” he says. “What was forgotten was taste and nutrition, so now you’re seeing a shift back to the consumer in breeding.”

Adds Keelan Pulliam, Syngenta’s president: “We have access to different segments of the industry–not only genetics but media and plant protection. As we start to look at those areas together to provide solutions, we’ll have to have these different research capabilities.”

Learn more about Syngenta Flowers online at SyngentaFlowersInc.com.

Leave a Reply

More From Grow Initiative...
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator And Downy Mildew Research

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarship Winners

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Latest Stories
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator An…

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarshi…

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T.…

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More

July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

Read More
Grower Education

July 7, 2016

Two Industry Veterans Discuss How To Meet The Challenge…

Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.

Read More
'Violets Pride' from Week's Roses Downton Abbey Garden Rose Collection

July 6, 2016

6 Key Insights From The Generations Of Flowers Study

Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.

Read More
Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring…

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

Read More
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The…

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

Read More
Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Case…

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

Read More
Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recru…

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

Read More
One symptom of Botrytis blight is gray, fuzzy sporulation on foliage and flowers, similar to that shown on the flower of this hibiscus

March 25, 2016

American Floral Endowment Will Fund Research Projects A…

AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.

Read More
kendall farms

March 12, 2016

3 Grower Brands That Give Customers What They Want

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

Read More
NatureFresh Internship Program

March 8, 2016

NatureFresh Develops Innovative, Interactive Program Fo…

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

Read More
[gravityform id="35" title="false" description="false"]