Opportunity Awaits As Housing Prices Hit Rock Bottom

The bad news: The S&P/Case-Shiller U.S. National Home Price Index plunged a record 18.2 percent during the fourth quarter of 2008. The good news: Your products can play a role in reversing the downturn.

Stuart Hoffman, chief economist for PNC Financial Services Group, says home prices probably won’t increase for another few years. Nothing adds value to the exterior of a home like a standout landscape, though, and a few beautiful plants can be the difference between a pair of homes for sale on the same block.

Just think: An investment of a few hundred dollars on spring plants has the potential to translate into a few thousand dollars on the housing market for thousands of frustrated people with homes for sale. Perhaps that’s an angle we, as an industry, should be focusing on this spring.


To read the full Business Week article, click here.

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