April 15, 2010

Perspective: Michael Geary, CEO of OFA

OFA’s search for a CEO ended at the start of this year when Michael Geary, an 18-year veteran of association management, was named to the position. Geary’s experience includes serving as executive director of the American Institute of Architecture Students and senior director for the National Association of Home Builders. Now, Geary is the newly minted leader of one of our industry’s premier organizations. He recently shared his vision for OFA and the industry with us. GG: When you were one of six finalists for the CEO position, one of your homework assignments was to address OFA’s strategic plan. Is there anything that was revealed in that process that excited you? What ideas did you share that support the vision for an association in our industry and OFA’s strategic plan? MG: The big push is thinking about the future and who will be in this industry. We aren’t doing enough […]

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April 7, 2010

A Look At The Global Supply Chain

California Spring Trials are the place to see breeder consolidation in action. Jerry Montgomery presents a critical assessment of the green goods supply chain in light of recent consolidation: According to the Council of Supply Chain Management Professionals, supply chain management encompasses the planning and management of all activities involved in sourcing, procurement, conversion and logistic management.  It also includes the crucial components of coordination and collaboration with channel partners which can be suppliers, intermediaries, third-party service providers and customers.  In essence, supply chain management integrates supply and demand management within and across companies. Consolidation has arguably impacted the supply chain particularly in the supply of seed and vegetative inputs.  There are fewer companies in the seed supply chain because of consolidation and fewer companies dominating in the vegetative segment.  A prime example is Syngenta acquisitions of Goldsmith Seeds, Yoder Mums, and Fischer, Syngenta from a niche player to a […]

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April 5, 2010

Jackson & Perkins, Park Seed File For Bankruptcy

The Geo. W. Park Seed Company, Park Seed Wholesale Company, and the Jackson & Perkins Company voluntarily filed Friday to reorganize under Chapter 11 of the Bankruptcy Code in U.S. Bankruptcy Court in the District of South Carolina. Park Seed Company says customers should not be affected by the filing. Park Seed and Jackson & Perkins’ South Carolina-business office, garden Center, call center and websites are open and functioning normally. Shipping and receiving areas are continuing their daily operations, delivering products to gardeners around the country. “The horticulture industry is challenging and highly seasonal in the best of times,” says an unidentified company spokesperson. “As the general economic situation declined starting in 2008, demand for luxury, non-essential purchases dropped sharply. All of our brands experienced significant decreases in sales for core products, including roses, perennials and garden-inspired gifts. This created cash-flow issues that worsened with each passing season. “Despite deep […]

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March 30, 2010

What Will Spring Bring?

How will your greenhouse operation fare this spring? Only time will tell, but two factors in particular were weighing on the minds of growers leading into spring: the weather and the economy. In fact, 93 percent of the growers we surveyed listed the weather (66 percent) or the economy (27 percent) as the most important factor to their success this spring. Competition, energy costs and other factors are important, growers say, but spring success regularly comes down to rain or shine. “The past three springs we have not had very good weather and this has been a major factor in our performance, along with the economic situation and our traditional internal organization and marketing methods,” says a Southeastern grower-retailer. “Our economic outlook has improved, we’re due for a good spring weather wise and we are changing our approach to marketing to deal with the changes in communication and media.” The […]

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March 25, 2010

Syngenta & Costa Partner On Plugs

Costa Farms has launched a whole new division, Total Growth Solutions, to market and distribute plugs and other young plants through Syngenta Horticultural Services. Up until this point, Costa Farms has grown plugs and liners primarily for its own use. Grower customers started receiving sample plug trays in mid-February. We anticipate Costa’s entry will challenge other leading young plant producers in Florida, including Speedling, ForemostCo and Knox Nursery. Why did Costa choose Syngenta Horticultural Services (SHS) as a distribution partner? “We have a strong relationship with SHS and are pleased to be their new plug partner,” says Jose Smith, president of Costa Farms. “This alliance combined with our southern growing location is a recipe for top quality production for our customers. Bringing Total Growth Solutions’ plant production and distribution capabilities together with SHS’ integrated system of sales and service open up a wealth of business opportunities.” SHS Senior Business Manager Jeff Burkholder […]

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February 22, 2010

OFA Short Course Staying In Columbus

The OFA Short Course, one of the largest educational and trade show events in the United States for the horticulture industry, will remain in Columbus, Ohio, through 2016. The annual July event, held at the Greater Columbus Convention Center, attracts more than 9,000 industry professionals from around the world to see what’s new, conduct business, learn new skills and network with peers. “As a result of OFA’s due diligence and research, it was evident Columbus remains the best option as the home of the organization’s signature event,” says Danny Takao, OFA president. The OFA Short Course moved back to Columbus in 1998 after several years in Cincinnati. OFA–an Association of Horticulture Professionals is a national organization of greenhouse and nursery growers, garden center operators, interior plantscapers, florists, manufacturers, suppliers, distributors, educators and students. OFA’s mission is to support and advance professional horticulture. For more on OFA visit its website at […]

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February 16, 2010

Wholesale Nurseries Struggling

A recent Associated Press story highlighted the struggles of wholesale nurseries across the country with the economic downturn. Case in point: Oregon’s nursery industry has “plummeted” into a historic slump after reaching a record high of almost $1 billion in sales three years ago. The nurseries in Oregon are laying off employees, cutting costs and foregoing new buildings and equipment, according to the story, which quotes David Niklas of Clackamas Greenhouses. He had to file bankruptcy after losing almost half his sales when his primary retailer was bought out. “The family has poured money into it as we tried to restructure it and make new markets,” he says. “Commercial lenders aren’t talking to me because I’m coming out of bankruptcy. “They aren’t even talking to GM, so why would they talk to a little nursery?” The story cites factors across the country like a halt to housing construction, high transportation […]

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February 16, 2010

Double Harvest At Daytona

Mike Wallace, a driver on NASCAR’s Nationwide series, paid tribute Saturday to the Double Harvest Christian mission providing relief to Haiti by wearing the mission’s logo on his racing suit and posting the logo on the side and back of his racecar. The Van Wingerden family founded Double Harvest in 1981 and has been providing relief to Haiti since last month’s earthquake. According to Metrolina Greenhouses’ Abe Van Wingerden, Wallace donated the space on the racing suit and car–space that’s usually given to paid sponsors. Van Wingerden says Wallace plans to wear the racing suit with the Double Harvest logo again this weekend when the Nationwide series visits California. Wallace drove the No. 01 car at Daytona and finished 28th in the 41-car field. He got exposure for Double Harvest through interviews with ESPN, ESPN2, Fox News, Sirius Satellite Radio and SpeedChannel. “We had immediate hits on our Double Harvest […]

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January 28, 2010

New Trade Fair Poses Threat To Horti Fair

The International Floriculture Trade Fair (IFTF) of The Netherlands is launching a new trade exhibition dedicated entirely to the promotion of international floriculture. According to the IFTF, a large group of exhibitors that traditionally showcase product at Horti Fair requested that the 2010 Horti Fair be moved to the first week of November. Horti Fair is scheduled for October 12-15, and the Horti Fair organizing team says a change is not possible. Registration for 2010 Horti Fair began at last October’s Horti Fair and the dates of the 2010 show were known then, the organizing team says. Still, a decision was made to counteract Horti Fair and launch a new trade fair, IFTF, which will take place November 3-5 at Expo Haarlemmermeer in Vijfhuizen, The Netherlands. Expo Haarlemmermeer is located about 15 minutes from the Aalsmeer Flower Auction. The new trade fair will be held during the same dates as […]

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January 27, 2010

Five Questions With … Dave Doolittle

As part of our State Of The Industry Report, we asked industry leaders to answer questions about the state of all things greenhouse floriculture. Dave Doolittle, marketing director of Terra Nova Nurseries, shares his take on the state of the industry this week. How would you describe the state of the greenhouse floriculture industry today? Well, let’s face it: There is nothing but skepticism and negativity surrounding our economy in general, and that tends to harvest poor morale throughout all industries–not just horticulture. Fortunately for us, at some time in our lives we’ve all made the decision to choose a career path working with plants, and I honestly believe there is a bond felt among horticulturists that promotes positivity. We grow the plants that our communities incorporate into our landscapes that provide a feeling of “home.” I don’t have a degree in economics, nor do I claim to have any […]

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January 21, 2010

Four Questions With … Andy Ambrosio

As part of our State Of The Industry report, we asked industry leaders to answer questions about the state of all things greenhouse floriculture. Andy Ambrosio, marketing manager for Wenke Greenhouses, shares his take on the state of the industry this week. How would you describe the state of the greenhouse floriculture industry today? It’s all about the weather. The best-laid plans, along with great product quality and packaging, are laid to waste if it rains every weekend. The opposite is not true, but to the same degree: Great weather will make it somewhat easier to sell “C” grade product, but only after the “All-Stars” are done shipping. Has our industry entered a new era or paradigm shift? Please explain why or why not. Mass merchants are more aligned to specific vendors, resulting in the grower having more ownership on merchandising, product flow and other aspects of the retail experience. […]

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January 18, 2010

VGIC Names 2010 Officers

The Virginia Green Industry Council (VGIC) has elected 2010 Officers. They are: –President: Lorene Blackwood, retired from the State Fair of Virginia–Vice President: Cary Gouldin of the Virginia Flower Growers Association–Secretary: Gwen Hubbard of the Virginia State Fair Additionally, membership will be handled by Mary Williams of the Virginia Nursery and Landscape Association.

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