V-Day Sales Rise In ’09

By Greenhouse Grower staff|February 26, 2009

According to Synovate, which conducted a nationwide poll for the Society of American Florists (SAF) early last week, Valentine’s Day sales were up in 2009.

Nearly 29 percent of Americans bought fresh flowers or plants as Valentine’s Day gifts this year, a significant increase over the 26 percent who made Valentine’s Day purchases last year. Red roses were still the most popular choice among 48 percent of buyers. Thirty-six percent bought mixed flowers, 24 percent bought roses in colors other than red and another 23 percent bought single flowers.

The average consumer spent $41.70, according to the polling results. That figure is also up from last year’s ($38.10).

For more information, visit www.safnow.org.