BASF’s Pest Control Solutions And Professional Turf & Ornamental Divisions To Merge

BASF logo

Crop protection giant BASF announced it will take its distinct businesses within the U.S. non-crop markets and merge them into one. The primary businesses known as Pest Control Solutions (PCS) and Professional Turf & Ornamentals (T&O), and secondary businesses including Professional Vegetation Management and Market Business Development, will now collectively be known to the marketplace as the BASF Specialty Products Department (SPD). Each respective market will continue to be served, but BASF will do so as one business unit led by Jan Buberl, director of specialty products.

“Having these businesses come together as one strengthens BASF and its commitment to the specialty markets, and the acquisition of Becker Underwood underscores a continued commitment and investment to grow,” says Nevin McDougall, senior vice president, North America, BASF Crop Protection. “The new SPD unit will be built to last for the long term, while meeting the needs of customers in these markets.”

“We are merging the businesses to stay ahead of the curve in the industries we serve,” said Buberl. “As the T&O and Pest Control markets move closer together, this merger puts us in a position to better serve our customers.”

About 30 marketing, regulatory and research and development personnel have been offered opportunities to move from St. Louis, Mo., to join the team at Research Triangle Park in North Carolina. The moves will be phased in throughout 2013.

Tom Hill, BASF communications manager, says a primary benefit for customers in all of these markets is being able to develop and bring new products to the marketplace faster.

“In the long-term, we expect to be able to bring innovations to the market faster,” Hill says.  Also, instead of it just being a fungicide that keeps the downy mildew off of impatiens or thrips out of the greenhouse, we’ll be able to look at other options for making that innovation more than just a pest-solving problem. It could solve another problem for a grower ― maybe it’s water use of labor efficiency.

“By leveraging more brainpower that’s sitting together rather than operating in silos, we can work better on solutions that are greater than just eradicating a pest. Will we be able to catch lighting in a bottle the first time out? Probably not, but we’ll be able to work smarter and faster.”

Hill says customers won’t notice any difference because there is no change to the sales focus.

Key changes related to this reorganization include dissolving the business manager roles of PCS and T&O and consolidation of the PCS and T&O marketing departments.

Dan Carrothers, formerly PCS business manager, and Brian Lish, formerly T&O
business manager, assume the newly created roles of SPD marketing manager and
strategic account manager, respectively. Both Carrothers and Lish will report directly
to Jan Buberl.

In addition to a strategic account sales structure and approach, SPD sales also includes an inside sales force and a traditional field sales approach that is divided into three regions for both key businesses. Three regional sales managers overseeing these territories will have both T&O and PCS field sales representatives reporting to them and those sales reps will remain dedicated to the respective markets they serve. Both the inside and field sales teams will be led by Jim Derbyshire, national sales manager, who will also report to Buberl.

With this merger comes the move of the PCS business, currently located in St. Louis, Mo. to Research Triangle Park, N.C. The new SPD business structure will be in place by March 31, 2013.

For more information about the Specialty Products Department visit Agro.basf.us.

Leave a Reply

More From Management...
ASCFG-Gretel-and-Steve-Adams-Sunny-Meadow-Flower-Farm-feature

November 22, 2017

Growers Showing Renewed Interest in Specialty Cut Flowers

At the brink of its 30th anniversary, the Association of Specialty Cut Flower Growers is connecting a diverse and growing group of members dedicated to producing and marketing cut flowers.

Read More
Griffin Pennsylvania Expo

November 22, 2017

Griffin Sets Dates for 2018 Grower & Retailer Expos

The company will host two Expos next year — one each in Massachusetts and Pennsylvania — and each will be a two-day event.

Read More
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey Victims (While Learning More About Plant Production)

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Latest Stories
ASCFG-Gretel-and-Steve-Adams-Sunny-Meadow-Flower-Farm-feature

November 22, 2017

Growers Showing Renewed Interest in Specialty Cut Flowe…

At the brink of its 30th anniversary, the Association of Specialty Cut Flower Growers is connecting a diverse and growing group of members dedicated to producing and marketing cut flowers.

Read More
Griffin Pennsylvania Expo

November 22, 2017

Griffin Sets Dates for 2018 Grower & Retailer Expos

The company will host two Expos next year — one each in Massachusetts and Pennsylvania — and each will be a two-day event.

Read More
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey…

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into C…

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The …

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Speedling-Environmental-Award

November 9, 2017

Speedling Wins Environmental Leadership Award From Flor…

Speedling has eight nurseries throughout the country and two in Florida, where moisture levels are carefully analyzed to improve performance and consistency of transplant operations.

Read More
Arden-Bull-Feature

November 8, 2017

Veteran Ornamental Crop Protection Leader Arden Bull Re…

Arden’s career spanned 47 years in specialty crop protection, including leading ornamental sales at Nufarm Americas for the past 12 years.

Read More
Cannabis at Solstice feature

November 5, 2017

The Intricate Journey of Cannabis From Black Market to …

As cannabis moves out of the shadows and into the limelight, an industry replete with untapped potential also faces the burden of new complications.

Read More
Monarch School of New England

November 3, 2017

National Garden Bureau, Sakata Seed America Award Grant…

The three winners were selected after a two-week online voting process, and will receive grants totaling $5,000.

Read More
Biocontrols in a Greenhouse

November 3, 2017

Take Greenhouse Grower’s 2018 State of the Indust…

Growers and others associated with the greenhouse business often ask the Greenhouse Grower editorial staff where we get ideas for stories. The Answer: You! That's why we're asking you to please take some time to answer our annual State of the Industry survey.

Read More
Chinook Sunrise Rose at Vineland

November 2, 2017

Vineland Research Centre Highlights Latest Greenhouse R…

The Vineland Research and Innovation Centre in Ontario, Canada, is a hotbed of new research in greenhouse production. Recently, the Centre released its latest Innovations Report, an annual publication that highlights some of the major projects taking place at the Centre.

Read More

November 1, 2017

Technology Is Changing the Game for Growers

Technology is sexy. There’s a fervor associated with buying the latest go-go-gadget — and a fear of missing out if we don’t. We all want that latest, most advanced smartphone, home assistant, or wearable tech, no matter the cost. And jobs associated with technology? Google, Microsoft, Apple, Amazon, Facebook, Twitter — offer some of the most competitive and coveted positions on the planet. Just look at the stir Amazon made when it announced it would build a $50 billion second headquarters, with cities from all over North America clamoring to be the one chosen, considering the significant economic potential. Technology and tech jobs are it — and it’s no wonder growers don’t feel jobs in horticulture can compete. But what if they can? If tech jobs are the future and the future of horticulture depends on technology, then we have a real opportunity to seize. Millennials who have grown up […]

Read More
Smith Gardens Tornado Damage

October 31, 2017

Smith Gardens Suffers Tornado Damage, Still Plans to Sh…

While most of the damage was structural and only 2% of the crops were lost from the October 12 twister, the company says there is still plenty of cleanup planned.

Read More
Ernest Wertheim

October 31, 2017

Here’s Your Chance to Hear From Industry Legend Ernest …

During Cultivate’17, AmericanHort recorded a video interview with Ernest Wertheim, a passionate horticulture industry advocate and business owner for more than 75 years.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
cuttings-facility

October 23, 2017

New Pilot Project for Offshore Unrooted Plant Cutting C…

Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.

Read More
Capitol Hill_ feature

October 19, 2017

AmericanHort’s Main Priorities After Impact Washi…

Now that Impact Washington is over, AmericanHort, with industry support, is looking to continue its focus on tax reform, labor reform, and research and innovation.

Read More