Marketing Ideas From California Spring Trials You Can Use
Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.
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Promotional recipes
Benary handed out cocktail recipes that promoted its Big Begonia and offered samples of the drink.
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Funhouse mirrors
Benary also had simple funhouse mirrors on display and offered instructions on how retailers or consumers could make their own.
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Interactive graffitti wall
In the middle of the Graffiti pentas display, Benary had a cart of spray paints and paint pens and an enticingly large wall for visitors to add their graffiti art.
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Social media focus
Sakata focused on displays that tempted viewers to jump onto social media. It had Pinterest-inspired ideas throughout its location and photos from an original Pinterest post. It also featured a chalkboard sidewalk sign listing 10 reasons why gardening is so great.
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Vintage signs
PP&L introduced its new white strawberry, called Hula Berry, by using the look of vintage farm signs.
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Farmers' market display
PanAmerican Seed set up a traditional farmers’ market stand to highlight that its vegetable plants had been bred for taste.
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Raised beds
Syngenta set up displays based on how consumers will use veggies, including in community gardens, raised-bed gardens and patios.
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Appealing to the kids
Hip Hop violas, named for the two extra long upper petals on the flower, inspired the cute bunny who likes to rock. This line is a kid magnet in stores.
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Playful variety names
The Party Girl primula line inspired variety names like ‘Bachelorette Button’ and ‘Cocktail Swirl’ and a display filled with martini glass container gardens and party favors.
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How-to advice
HGTV uses this sign to show how easy combo gardens are when consumers buy pre-made combos ready to place in a pot.
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Letting plants speak for themselves
Selecta thinks its new Bounce hybrid impatiens line will be the answer the industry is seeking for an alternative to Impatiens walleriana. This display does more to show its low-growing, floriferous habit than any signage could.
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Informative packaging
PP&L updated its Basil Tree packaging to include recipes that are ideal for the plant, as well as the usual growing information.
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Non-traditional displays
A few breeders wanted to expand customers minds when it comes to their plants. At Florist Holland, merchandisers used the vivid-hues of garvineas to tie the plants to non-traditional uses, like Halloween and the Fourth of July.
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Fresh combos
Floranova decided to show how plants that consumers tend to think belong either in a row garden or in large, individual containers on a patio can be used with ornamental plants in a striking combo garden.
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Tie-in current trends
HGTV spotlighted five consumer trends and showed how its plants could play to those trends.
View all
Promotional recipes
Funhouse mirrors
Interactive graffitti wall
Social media focus
Vintage signs
Farmers' market display
Raised beds
Appealing to the kids
Playful variety names
How-to advice
Letting plants speak for themselves
Informative packaging
Non-traditional displays
Fresh combos
Tie-in current trends