Most Popular New Year’s Resolution For 2016 Favors Horticulture Industry

It’s splashed all over social media: 2016 is going to be a great year!

And what’s fueling that sentiment? It’s an overwhelming need for Americans to enjoy life more. In fact, we’re so passionate about this that it’s the most popular New Year’s Resolution for 2016, followed by living a healthier lifestyle. Here are the top 6 resolutions for 2016, as reported by Time.com, according to a Google Consumer Survey by GoBankingRates.

  1. Enjoy life to the fullest
  2. Live a healthier lifestyle
  3. Lose weight
  4. Save more, spend less
  5. Spend more time with family and friends
  6. Pay down debt

Among different age groups, Millennials (18 to 34) are setting more resolutions than any other group, and they’re the most concerned with spending more time with loved ones, and the most concerned with spending less and saving money.

Younger Gen Xers (35 to 44) are focused more on living healthier in 2016, while older Gen Xers (45 to 54) are least concerned with this goal than any other group, and are focused more on paying down debt.

In the Baby Boomer set (55 to 64), members of this age group are resolving to lose weight and enjoy life to the fullest, and are least concerned with their budgets.

Finally, seniors (65 and up) are most concerned with enjoying life to the fullest.

Behind The Need To Improve Life Quality

So how did “enjoying life to the fullest” become American’s top resolution this year?

It could be that we’re collectively tired of the ubiquitous top resolution to lose weight, although that is the number three resolution in 2016.

It could be that we’re always plugged in to something digital, to the point that the fear of being without our smartphones has become a full-on, named condition called nomophobia. According to a 2012 study, 73 percent of Americans would panic if they were forced to disconnect from their cell phone for an extended period of time. Perhaps we’re realizing the toll that always being connected is taking on our lives.

It could be that we’re overworked and not taking enough vacation – in September 2015, it was reported that some 40% of Americans will leave vacation time on the table, according to a study by GfK Public Affairs and Corporate Communications and the U.S. Travel Association. Another survey of 2,300 workers who receive paid vacation, by research firm Harris Interactive for the careers website Glassdoor, reported employees only use 51% of their eligible paid vacation time and paid time off, and 61% of Americans work while they’re on vacation.

It could be because the economy is improving and the many Americans who have had their noses to the grindstone, skipping vacations and working hard to get back to a place of financial comfort, are finally coming up for air.

Or it could be as simple as the release of Adele’s smash hit album “25” at the end of 2015, pulling on our heartstrings and making us lament our lack of connection with loved ones.

The Horticulture Industry Can Play Resolutions To Our Favor

Whatever the reason, it’s positive that Americans are recognizing the need to take a step back and enjoy their lives more, get healthy, and focus on better lifestyle choices.

Here are some reasons why this is a tremendous opportunity for horticulture  – and resources that can help spread the message that our products– and the activities associated with our products – provide healthy living benefits, to help Americans meet their 2016 resolutions and make this year “the best ever.”

  1. Gardening is a stress-buster and offers the ideal break from technology. In a society that’s maxing itself out with distractions, we only have a limited capacity for directed attention required by smart phones, email, and technology. CNN.com reported according to Dr. Andrea Faber Taylor, a horticulture instructor and researcher in the Landscape and Human Health Laboratory at the University of Illinois at Urbana-Champaign, when that capacity is used up, we tend to become error-prone, distractible, and stressed out. However, our attention fatigue can be reversed. Taylor and other experts argue that we can replenish ourselves by engaging in “involuntary attention,” an effortless form of attention we use to enjoy nature. Gardening may be even more effective stress buster than other leisure activities. In a study in the Netherlands (as reported by CNN), two groups of students were told to either read indoors or garden for thirty minutes after completing a stressful task. The group that gardened reported being in a better mood than the group that read. And they also exhibited lower levels of cortisol, the stress hormone.
  2. Gardening is a good workout and reduces physical health risks. According to the Centers for Disease Control and Prevention (CDC), moderate-intensity level activity for 2.5 hours each week can reduce the risk for obesity, high blood pressure, type 2 diabetes, osteoporosis, heart disease, stroke, depression, colon cancer and premature death.The CDC considers gardening a moderate-intensity level activity, and can help us achieve that recommended 2.5 hour goal each week. Repetitive tasks like digging, planting, and weeding that require strength or stretching engage all of the major muscle groups and help improve musculoskeletal strength.Those who choose gardening as their moderate-intensity exercise are more likely to exercise 40 to 50 minutes longer on average than those that choose activities like walking or biking.
  3. Gardening improves brain health, mental clarity, and is a therapeutic activity. According to Rodale News, just 5 minutes of gardening can boost your mood and self esteem. Nature has long been known for its relaxing qualities, as a place for humans to find tranquility and healing. Gardening in particular is associated with mental clarity and feelings of reward. In behavioral research conducted at Rutgers University by Jeanette M. Haviland-Jones, Ph.D., the results showed that flowers are a natural and healthful moderator of moods and have an immediate impact on happiness, and long term positive effects on mood, and make for more intimate connections between individuals
  4. Gardening improves relationships. Researchers led by scholars from the University of Colorado have found that community gardeners are more attached to and protective of their neighborhoods.
  5. Plants improve air quality. Indoor houseplants safely, naturally and effectively clean the air you breathe by naturally recycling the air around them. NASA research has proven that specific varieties of indoor plants remove VOCs, Volatile Organic Compounds, from the air around them. As a result studies conducted by NASA and later by the Associated Landscape Contractors of America (ALCA) and Wolverton Environmental Services, Inc., proved not only the ability of indoor plants to clean the air, but also proved which plants are more effective for specific toxins.
  6. Being among plants and nature is good for kids, too.  According to the journal Biological Psychiatry, some experts even say the fresh air can help prevent Attention Deficit Hyperactivity Disorder (ADHD) and result in higher test scores among students. Recent research funded by Disney shows that 65% of U.S. parents see it as a “very serious” problem that their kids are not spending more time outdoors. According to the survey, this is equal or a close second to their concerns about bullying, the quality of education, and obesity. Preschoolers spend about 12 hours a week outside, and by the age of 16, our children are spending less than 7 hours a week in nature.
  7. Gardens improve finances. Gardens are also known to increase property values and save money when grocery shopping.

There is a ton of information available online about the value of plants and gardening. All it takes is a simple Google search, and the resources are literally at your fingertips. Help spread the word about the benefits of our products to help us make 2016 a great year for horticulture, as well.

Leave a Reply

One comment on “Most Popular New Year’s Resolution For 2016 Favors Horticulture Industry

  1. Gardening can help you achieve some of the other resolutions that are often at the top of resolution lists, such as slowing down from the hectic pace, living a simpler life, exercising and losing weight.

More From Editorial...
Craig Regelbrugge

July 23, 2017

Horticulture Industry Insiders Offer Tips on Communicating With Your Members of Congress

With immigration in the spotlight and a national budget that could severely impact horticulture industry programs, it’s more important than ever to be vocal about how the decisions that lawmakers are implementing impact your business.

Read More

July 22, 2017

Craig Regelbrugge: Proposed Budget Cuts Could Eliminate Key Horticulture Programs

President Trump’s proposed budget for the 2018 fiscal year includes significant cuts to the Agricultural Research Service, which supports the Floriculture and Nursery Research Initiative.

Read More
Luxfloraflowerrun17

July 20, 2017

Luxflora Attracted Even More Participation to its Second 5k Flower Run

More than 170 runners kicked off Cultivate'16 on Sunday, July 16, with Luxflora's second annual 5k race. It was a great way to start the week, participants said.

Read More
Latest Stories
Calibrachoa ‘Superbells Holy Moly!’ (Proven Winners)

July 8, 2017

Are Utility Patents Tying Up Innovation With Litigation…

The opportunities for innovation in plant breeding could be greatly advanced by creating an industry-led patent licensing platform.

Read More
Laura Drotleff

February 13, 2017

Your Voice Matters in Shaping Policy Important to Horti…

Anyone can voice an opinion, but not everyone will take the appropriate actions to communicate with lawmakers. Here’s what you need to do now.

Read More

February 10, 2017

4 Ways We Can Reinvigorate the Poinsettia Market [Opini…

Poinsettias are often described as a beautiful, necessary evil. But they be profitable for everyone again if we work together to promote the right messaging to retailers and consumers.

Read More

January 13, 2017

We Must Help Heal Our Nation, with Plants and Flowers […

No matter how you may feel — personally or professionally — about the outcome of the election, it’s likely that you realize our nation has some healing to do.

Read More
Laura Drotleff

December 6, 2016

Are You Driving Young Growers Away? [Opinion]

In a time when the industry is facing a critical shortage of both labor and skilled, educated growers, it's important that grower operations don't unwittingly turn candidates off to a career at their business or in the industry in general. Take a closer look at your hiring practices to ensure you are being inclusive and not breaking any laws.

Read More

September 26, 2016

How Even An Overworked Plant Retailer Can Predict Consu…

Years ago, I read an article about Pottery Barn and the women who were making it a success. It was eye-opening to realize that a glossy, national chain like Pottery Barn used to buy products in a similar way garden retailers do. There was one section of that article that really caught my imagination. It was the profile of Celia Tejada, the woman who moved Pottery Barn from buying products from outside vendors to designing their own products. It was eye-opening to realize that a glossy, national chain like Pottery Barn used to buy products in a similar way garden retailers do. When Tejada joined Pottery Barn, she instructed her entire staff to begin keeping an eye out for things they liked, no matter how minor. So if they were at a restaurant with friends, or walking along a street and something caught their eye, they were to either buy it or […]

Read More

June 7, 2016

It’s Time To Rethink The Value And Timing Of Cali…

Fourteen years ago, Greenhouse Grower saw an opportunity to bring next-day coverage of California Pack Trials (now California Spring Trials or CAST) to your inbox. The objective was to be your eyes and ears on location, to report the debut of the newest varieties and marketing programs, and report major breeder announcements, especially for those not attending. We continued to develop new story-telling tools with video capabilities, slideshows, and more. And once social media took hold, everyone attending CAST became reporters of their favorite varieties and displays at trials. So we’re left with the question — how should we continue to evolve our coverage, to bring the most value for you? It’s easy to fall into a certain pattern, to stick with what works — or seems to work. And just because you’re working really hard at something that you’ve had success with in the past, it doesn’t mean it’s […]

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [O…

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More

April 28, 2016

Holistic, Integrated Approach To Pest Control Rooted In…

Greenhouse growers have been practicing integrated pest management for decades, but it’s becoming increasingly more important with the continued scrutiny of conventional pest control by a number of “regulators” — government, retail, and consumers. I just returned from Meister Media Worldwide’s Biocontrols USA 2016 Conference, in Monterey, CA, at the beginning of March this year, which served 450 attendees and 50 exhibiting supplier companies. It’s clear from the presentations and the growing attendance at this specialized event — now only in its second year — that use of biocontrols in IPM will continue to be adopted widely, as more growers get past their personal hurdles of doubt and intimidation, and embrace a new way to approach pest and disease control. Many growers think of using biocontrols as an all-or-nothing approach, but ultimately, IPM is about balance. Growers will need to continue to focus on IPM, integrating chemistry with biology, because […]

Read More
Random Acts Of Flowers

March 31, 2016

The Floriculture Industry Needs A Unified Message To Pr…

Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]

Read More

January 20, 2016

Tips For Overcoming Challenges In Family Business From …

Our industry is run by a collection of family businesses, and every one, no matter how big or small, has its share of management issues. But there are several differences between one that is run successfully as a business and one that allows family politics to distract from the organization’s goals. In this year’s State Of The Industry Survey, we noted that labor recruitment and succession are two areas where growers struggle. In talking with the owners of Costa Farms for this month’s cover story, I thought some of the values they have incorporated into the operation’s management structure really stood out as practices that other family businesses could use. The participatory management approach to business and team building is one that Tony Costa, the second-generation owner of Costa Farms, instilled in his children, Maria Costa-Smith and Jose Costa, and son-in-law, Joche Smith, the current owners of Costa Farms. In […]

Read More
Laura Drotleff

January 6, 2016

Most Popular New Year’s Resolution For 2016 Favor…

It’s splashed all over social media: 2016 is going to be a great year! And what’s fueling that sentiment? It’s an overwhelming need for Americans to enjoy life more. In fact, we’re so passionate about this that it’s the most popular New Year’s Resolution for 2016, followed by living a healthier lifestyle. Here are the top 6 resolutions for 2016, as reported by Time.com, according to a Google Consumer Survey by GoBankingRates. Enjoy life to the fullest Live a healthier lifestyle Lose weight Save more, spend less Spend more time with family and friends Pay down debt Among different age groups, Millennials (18 to 34) are setting more resolutions than any other group, and they’re the most concerned with spending more time with loved ones, and the most concerned with spending less and saving money. Younger Gen Xers (35 to 44) are focused more on living healthier in 2016, while […]

Read More
Laura Drotleff

December 8, 2015

Develop New Habits To Change Your Greenhouse Business

Grower Homework: Don’t let your product mix become habit. Opportunities abound for the horticulture industry to evolve its reach beyond traditional plants. People have an inherent need to be in and around nature, and they’re looking for new ways to use plants, even if they don’t know it yet. Let’s study trends and habits to get ahead of the curve and create some new demand. Share your ideas by writing to me at [email protected] or tweet @Laura_GG_TGC. Over the past few years since I came back to work full time, I’ve been studying habits, and admittedly trying to change my own. As a full-time, working, married mother, I’m still getting used to the challenges of “having it all,” and I’ve reluctantly realized that changing my habits is an absolute must to maintain a sustainable level of sanity and success. Thus, I’ve been consuming books about habit, and how it plays […]

Read More
cannabis

October 23, 2015

Consider Your Options With Greenhouse Cannabis Producti…

I’ve been thinking a lot about Cannabis. But wait, there’s more! All jokes aside, Cannabis is certainly a crop that comes fraught with controversy. Over the past few months, while we have been learning and reporting about the federal legality issues, financial risks and considerations and even the work and expense that goes into the application process to obtain a license to produce this crop, we have tried to remain as objective as possible. We’re not advocating that you produce Cannabis, nor are we opposing your choice to consider this crop as a future direction for your operation. Our goal in publishing eNewsletters and the print report found in the pages of the October issue of Greenhouse Grower, is simply to inform you of what production of this crop would include, from the challenges and risks to the opportunities. And no matter how you feel about the issue, as a business […]

Read More
Laura Drotleff

September 14, 2015

Develop New Growers In Your Own Backyard [Opinion]

One of the greatest parts of my job is having the opportunity to honor ingenuity in breeding, marketing and innovative growing in this industry at Greenhouse Grower’s Evening Of Excellence, a premier event held during Cultivate in July. The work leading up to the event is just as rewarding, from attending California Spring Trials to see all of the beautiful new varieties released to the marketplace to inspire consumers and solve problems for growers, to selecting the best of the best varieties for Medal Of Excellence In Breeding Awards. I humbly learn about and choose the Marketing and Industry Achievement Awards through industry nominations, and serve as a member of the selection panel for the Grower Of The Year Awards, on which we review nominations from people across the industry about creative, hardworking, dedicated operations and individuals who not only love their work but also live it. The Evening Of […]

Read More

July 30, 2015

Spread Your Risk Beyond Spring Sales [Opinion]

Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]

Read More
Laura Drotleff

July 11, 2015

Get Creative With Grower Recruitment

There’s a shortage of grower talent in our industry — that’s no secret. But a recent employment outlook led by Purdue University’s Agriculture Department, with support from USDA’s National Institute of Food and Agriculture (NIFA), reported 57,900 ag-related jobs are slated to open annually across the U.S. over the next five years. With an average of 35,400 new U.S. graduates with a bachelor’s degree or higher in agriculture-related fields, that makes us 22,500 people short of the jobs available. So not only do we have to compete with industries outside of agriculture for highly skilled job candidates, but our fellow farmers are also hurting for qualified people to fill their empty positions. It’s time to get creative with grower recruitment, and that means opening up the realm of possibilities beyond the traditional channels of four-year, land grant universities. It doesn’t help matters when institutions like Cal-Poly, long heralded as a […]

Read More
Laura Drotleff

May 27, 2015

Growers Working Hard To Protect Pollinators — And Their…

Editor’s Note: This editorial was written and published just prior to the news coming out about Lowe’s phasing out neonicotinoids by 2019. However, that news doesn’t change the fact that growers have a long history as good stewards of their land and of the environment. As evidenced by the 2015 Top 100 Growers Report, the nation’s largest growers continue to adapt their production practices to be cognizant of environmental factors, worker safety, retailer preferences and consumer concerns. In light of Lowe’s announcement, growers who produce for the retailer are certainly working toward that mandate; but they’re also hopeful that the research currently underway will provide scientific reason for decisions made on production going forward. When the news broke last year that growers would be required to label plants treated with neonicotinoids at The Home Depot, and that other retailers were mandating growers to produce crops without neonics, I sucked in air and […]

Read More