Premier Tech Horticulture, which is among the North American leaders of peat moss-based growing media production and distribution, has recently announced the launch of its social media strategy, including the unveiling of its Pro-Mix Facebook, Twitter and YouTube pages for professional and amateur gardeners.
Known as a customer-focused and market-driven company, Premier Tech Horticulture strongly believes that today, people are expecting constant interactive communication with brands. As a result, interacting and communicating with external audiences through both new and traditional media remain important elements. Now, with Pro-Mix, this dialogue will also take place online, via new social media platforms that are easy to access for everybody.
“These Pro-Mix social media platforms (Twitter, Facebook, LinkedIn, Pinterest, blogs, wikis, YouTube, etc.) present us with unique opportunities to listen to our customers and stakeholders, but also to share with people our 20 years of experience, knowledge and expertise,” says Chantal Duchesneau, marketing and communication director. By connecting with the new Pro-Mix community, customers will have access to business success stories, product and educational videos, tips, case studies, best practices, industry news and more. To get connected with the Pro-Mix community and learn more about its different platforms, visit pthorticulture.com.
For 90 years, Premier Tech has been building its know-how and reputation on the expertise and synergy of its three groups: Horticulture and Agriculture, Industrial Equipment and Environmental Technologies. They have one mission — to become technological and commercial leaders in their respective industries. Driven by a multidisciplinary team of more than 2,500 people located in the Americas, Europe and Asia, Premier Tech focuses on the development of its team members, on innovation and on the introduction of value-added products and services to support its long-term growth.
For more information, contact France Bégin Parent, public relations supervisor, Premier Tech, at 418-867-8883, ext. 6059 or [email protected]