What’s Most Popular On Google — Flowers Or Produce?

New Vegetables vs Flowers FEATUREUsing Google Trends, we took a look at how garden-related terms have rose and fallen in popularity since 2004, and which terms are on the rise. There are some interesting trends to be found.

Before diving into our results, you should know a bit about Google Trends. If you get the chance, spend some time on the site.  You can plug in any phrase you’d like, and it will let you know how it has performed as a search term since 2004. It’s a type of consumer research that involves millions of people, something small business would never have access to normally. Despite this big positive, your research is limited to search terms. There’s no motivations, income levels, or other types of demographics to glean, save for the locations the searches originated from.

Google Trends prefers to use big numbers for its graphs. That means it will return an error if you get too specific. For example, I put in the term “ideas for the garden.” While it returned a graph, all the secondary information was missing. But when I changed the search to “garden ideas,” then Google Trends was happy and shared all sorts of information with me.

One final note before looking at our findings. Each graph has steep peaks and valleys, with the sole exception of the term “growing food.” Not surprisingly, those peaks show the search terms in April or May, while the low points are December or January.

Now to our results!

Gardening Vs. Landscaping

U.S. landscaping vs gardening on Google

When Dr. Bridget Behe of Michigan State, Dr. Susan Hogan, who was with Emory University at the at the time, and I first started researching how consumers under 50 view gardening and garden stores, we very quickly learned garden retail had a name problem. Our focus groups told us they disliked gardening, but thought landscaping was appealing. And this graph seems to bolster that finding. Consumers are much more likely to search for “landscaping” than for “gardening.”

Terms most commonly searched for while also searching for “gardening”

  1. organic gardening, 100%
  2. vegetable gardening, 95%
  3. container gardening, 85%
  4. square foot gardening, 80%
  5. home gardening, 65%
  6. gardening tips, 55%
  7. gardening tools, 45%
  8. gardening ideas, 45%
  9. gardening supplies, 40%
  10. indoor gardening, 35%

Related terms that are seeing the most growth

  1. square foot gardening, 350%
  2. raised bed gardening, 180%
  3. urban gardening, 170%
  4. hydroponic gardening, 160%
  5. gardening ideas, 140%
  6. home depot gardening, 120%
  7. gardening store, 100%
  8. green gardening, 80%
  9. vegetable gardening, 80%
  10. container gardening, 60%

Terms most commonly searched for while also searching for “landscaping”

  1. landscaping ideas, 100%
  2. landscape, 90%
  3. yard landscaping, 40%
  4. landscaping design, 35%
  5. home landscaping, 30%
  6. garden landscaping, 30%
  7. landscaping rock, 25%
  8. backyard landscaping, 25%
  9. landscaping plants, 25%
  10. landscaping companies, 20%

Related terms that are seeing the most growth

  1. front yard landscaping, 200%
  2. backyard ideas, 170%
  3. backyard landscaping ideas, 150%
  4. landscaping companies, 60%
  5. landscaping jobs, 60%
  6. mulch, 60%
  7. landscaping services, 50%
  8. valley landscaping, 50%
  9. yard landscaping, 50%
  10. landscaping rocks, 40%

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