Tag Archives: cover

Tackling The Tag Room

Ed Overdevest is working toward a solution for a problem that is a thorn in the side of growers everywhere — thousands of dollars of unused plant tags sitting for years in the tag room. By implementing a plan that includes in-house printing for tags that take more than two years to use up and

James Greenhouses: New Perspectives In A Traditional Industry

Looking at most of the greenhouse operations in the industry, it may seem like having a long line of growers in the family is a requirement. If so, Greenhouse Grower’s Operation of the Year winners Ken and Leah James of James Greenhouses are breaking the tradition. With hard work, an eye for opportunity and insights

Recycling Rainwater

Water recycling is not a new idea for greenhouse growers; many have done it for ages. But some growers are taking water recycling to a new level with 5-micron filter technology, ozonation and rainwater harvesting. These methods ensure that the water these growers use is the cleanest, most pure water available, allowing them to reduce

Are Vegetables Good For Your Bottom Line?

When you listen to ornamental growers talk these days, some of them are talking about vegetables. Not plugs or transplants that other people can grow, but actual produce. It turns out that vegetables may not only be good for your waistline — they may be good for your bottom line. As fixed costs continue to

Spring Trials 2012 Sneak Preview

Every year breeders big and small take their show-stopping, conversation-starting, must-see varieties to California for the Spring Trials. In this highly anticipated event, plants are the models in this greenhouse fashion show. Check out the following pages for a color-coordinated sneak preview of the varieties that are sure to be some of 2013’s best. ‘Sombrero

What Growers and Retailers Can Learn From Fashion Trends

Let’s face it: A new outfit can lift your spirits. Likewise, a rough half-hour in the dressing room can ruin your day. Men may not want to admit this, but it’s something most women – a garden retailer’s target audience–know and understand about fashion. At its heart, fashion is all about evoking emotion. “Most of

Dye-Infused Plants: The Point The Industry Is Missing

Fake. Repulsive. Garbage. They’re among the many harsh words critics have used to describe ‘Blue Mystique,’ the dye-infused orchid Silver Vase unveiled at the 2011 Tropical Plant Industry Exhibition (TPIE). ‘Blue Mystique’ has undoubtedly been subjected to more criticism in the last year from within the industry than any other variety. The criticisms are mainly

What Floriculture Can Learn From The Alcoholic Beverage Industry

Never underestimate the power of marketing, or the potential of a product with a great story behind it. These are the two primary elements that launched Grey Goose from an unknown contender in the vodka category in 1996 to a premium brand and a $2 billion (that’s right, billion) pricetag in its sale to Bacardi

Your 2012 Sales Expectations

Setting a lofty goal to boost sales by more than 10 percent next year? You’d be in the minority judging from results of a recent Greenhouse Grower survey, in which 29 percent of growers indicate they expect sales to be up 10 percent or more. The largest percentage of growers surveyed (34 percent) expects sales