Jennifer Polanz
Jennifer Polanz is a freelance writer with Grasshopper Freelance. She can be eMailed at [email protected].
Grasses For The Next Generation
Grasses have been growing in popularity the past two decades thanks to their beauty and functionality in the […]
What You Need To Know About Selling At Auction
There are practical benefits to selling greenhouse equipment and structures at auction: simplicity, speed and a quick payoff. […]
What Growers and Retailers Can Learn From Fashion Trends
Let’s face it: A new outfit can lift your spirits. Likewise, a rough half-hour in the dressing room […]
What Floriculture Can Learn From The Alcoholic Beverage Industry
Never underestimate the power of marketing, or the potential of a product with a great story behind it. […]
Take The Guesswork Out Of Plants
Take a stroll through Crate & Barrel, Williams-Sonoma or even ABC Carpet in New York City, and observe […]
4 Stores That Get Their Customers
Sephora: Creating Custom Experiences Sephora isn’t all that different from a garden center. The store carries a seemingly […]
Social Media Isn’t Just For Retailers Anymore
Bell Nursery CEO Gary Mangum received conflicting advice on the merits of social media from the people around […]
8 Tips For Getting Started In Social Media
1. Set your goals ahead of time detailing what your operation wants to get out of social media. […]
Social Media 101
What the heck is a Twitter? If you’re not yet schooled, check out this quick summary of the […]
Back To Basics
Mitch and Patty Rabin know in tough economic times, it’s best to stick with what you know. The […]
2008 Field Trials: Putting Newcomers To The Test
Each year the country’s extension agents, university horticulture professors and botanic experts put varieties to the test with […]
Cooking Up Sales
Ask Karen and Mark Langan of Mulberry Creek Herb Farm in Huron, Ohio, and they’ll tell you they […]
Teaching Green
The entire planet seems to be on a shift toward “green” living. Because of the fairly recent change […]
Growing Green: Marketing Sustainability
Gary McColeman of Bellan International watched closely as the sustainability revolution took off in the United […]
Do You Know HD?
You may think you know Home Depot, but do you really? I only ask that because I thought […]
A New Way To Bid
Bruce Knox’s first experience with West Auctions’ online capabilities came when he watched the public sale of another […]
Cutting Costs By Giving Back
Missouri Botanical Gardens’ Dr. Steve Cline created a recycling program for consumers, retailers and greenhouses. The idea of […]