Social Media 101

Social Media 101

What the heck is a Twitter? If you’re not yet schooled, check out this quick summary of the free social media channels available to you:

Facebook. With more than 750 million active users, Facebook has a population more than twice as large as the United States. Users “friend” other people and “like” pages for companies or general topics. Users see a news feed that shows status updates, links, photos, videos and other information from all the people and pages they follow when they sign on.


Twitter. A form of a mini-blog, Twitter lets users “follow” other accounts, and limits all posts to 140 characters or less. Twitter is a great option to feed followers to websites, blogs, photo galleries and videos for more information.

YouTube. A video warehouse, YouTube is the second-largest search engine behind Google. Users upload videos and can create a “channel” that others can subscribe to and be notified every time a new video is uploaded.

Flickr/Picasa/Photobucket. There are several photo-sharing websites; these are just a few. All of these allow users to upload photos and share them via a link either through eMail or other social media channels.

LinkedIn. With 120 million members, LinkedIn is the largest professional social network. Users can create profiles and connect with others, as well as create groups for discussion and networking.