Social Media 101

What the heck is a Twitter? If you’re not yet schooled, check out this quick summary of the free social media channels available to you:

Facebook. With more than 750 million active users, Facebook has a population more than twice as large as the United States. Users “friend” other people and “like” pages for companies or general topics. Users see a news feed that shows status updates, links, photos, videos and other information from all the people and pages they follow when they sign on.

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Twitter. A form of a mini-blog, Twitter lets users “follow” other accounts, and limits all posts to 140 characters or less. Twitter is a great option to feed followers to websites, blogs, photo galleries and videos for more information.

YouTube. A video warehouse, YouTube is the second-largest search engine behind Google. Users upload videos and can create a “channel” that others can subscribe to and be notified every time a new video is uploaded.

Flickr/Picasa/Photobucket. There are several photo-sharing websites; these are just a few. All of these allow users to upload photos and share them via a link either through eMail or other social media channels.

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LinkedIn. With 120 million members, LinkedIn is the largest professional social network. Users can create profiles and connect with others, as well as create groups for discussion and networking.

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