Marisa Reyes
Presenting the 2026 Editor’s Choice Award Finalists for Best New Variety
Greenhouse Grower will give out three awards in breeding at the Evening of Excellence during Cultivate’ 26. The Editor’s Choice Award is selected by one of the editors of Greenhouse Grower.
New Varieties Worth Making Room for From CAST 2026
These new introductions offer more than a fresh look. They bring stronger purpose to grower benches, retail displays, and home gardens.
What Growers Really Want from Garden Mums Now
Tim Cahill of Cahill Family Greenhouses shares what makes a garden mum worth growing, shipping, and selling.
Taking Action on Profitability
From practical automation to pricing discipline, Top 100 growers share the most effective ways they improved profitability in 2025.
Your Chance to Help Us Celebrate the Moms and Women in Horticulture
May brings Mother’s Day and an opportunity to celebrate the many women who help shape horticulture.
What Growers Want from Greenhouse Technology
Top 100 growers have shared where their technology interest is headed and what they believe is still missing.
What Makes a New Variety Worth the Space
CAST is full of first impressions, but the ones that matter most are those that offer growers a real production or merchandising advantage.
Mums That Move the Market
From early and late bloomers to bicolors, family series, and tough post-purchase performers, garden mums are doing more for fall programs.
Highlights From Day 4 of California Spring Trials 2026
Day Four of California Spring Trials 2026 brought full lineup of noteworthy introductions from Ball Horticultural’s family of breeding companies.
Highlights From Day 3 of California Spring Trials 2026
Day Three of California Spring Trials 2026 kept the momentum going with favorites from Benary, Pacific Plug & Liner, and Plant Development Services.
Highlights From Day 2 of California Spring Trials 2026
Day Two of California Spring Trials 2026 brought another full lineup of noteworthy introductions from Sakata, Kientzler, and Dümmen Orange.
Highlights From Day 1 of California Spring Trials 2026
Greenhouse Grower’s Marisa Reyes shares her favorites from ThinkPlants, Syngenta Flowers, and Danziger on the first day of CAST 2026.
Painted Poinsettias Add New Possibilities to Holiday Programs
Growers are experimenting with painted and glittered poinsettias to add novelty to the holiday bench while still relying on proven genetics.
Monrovia: A Century, Measured in Plants
Monrovia celebrates 100 years in 2026, marking a legacy built on plant quality, growing innovation, and the belief that better plants make better gardeners.
Beyond Red: What’s Next for Poinsettias
Breeders and growers are refining poinsettias for earlier sales, longer life, and a changing holiday consumer.
Growing With Purpose at Grand Flower Growers
Learn how Grand Flower Growers’ Michigan roots and a Georgia expansion are reshaping production, partnerships, and the future of annuals.
What Breeding Priorities Look Like in Plants
From compact selections to climate-flexible crops and pollinator-supporting varieties, breeders are translating new priorities into plants.
How Plant Breeding Is Changing
Climate, labor, and logistics are redefining how plants are bred, pushing performance, predictability, and efficiency past baseline expectations.
How to Create Clear Career Pathways in Horticulture
From greenhouse leadership to adult vocational training, growers and educators are rethinking how careers in horticulture begin and grow.