Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

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Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

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Carol Miller

February 16, 2016

Why America Needs Plant Evangelists

If we want to have more people buying plants, we can’t sit back and hope for change. We need to share our passion with individual communities and spark a love for plants.

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February 2, 2016

19 Strategies To Strengthen The Horticulture Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.

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John Daley Featured

January 25, 2016

How To Retain Motivated Young Growers At Your Greenhouse Operation

Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.

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Janeen Wright

January 18, 2016

Five Thought-Provoking Ideas From GROW Summit 2015

Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.

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SAF CAD

January 18, 2016

Sign Up Now To Attend SAF Congressional Action Days In Washington, DC

Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.

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2015 GROW Summit_discussion shot

January 5, 2016

GROW Summit 2015 Explores Attracting The Next Generation Of Growers

Sustainable business practices and recruiting young growers were just two of the issues growers and suppliers brainstormed on at GROW Summit 2015.

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Joseph Shinoda feature

December 20, 2015

Chance To Apply For Shinoda Foundation Scholarships Coming Soon

The Shinoda Foundation, named in honor of California floral industry pioneer Joseph Shinoda, will begin accepting applications for its 2016-2017 scholarships in mid January.

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David Clark, Marvin Miller, market research manager for Ball Horticultural Company, Anna Ball, Kendall Stacey, and Sandra Wilson, chair of the UFIFAS Department of Environmental Horticulture

December 14, 2015

University Of Florida Horticulture Professor Attracts New Students By Giving Them Plants He Has Bred

University of Florida Institute of Food and Agricultural Sciences Professor David Clark recently donated his 40,000th plant to an undergraduate psychology student.

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Random Acts Of Flowers

November 24, 2015

Random Acts Of Flowers Partners With FTD And Pro Flowers To Make Milestone Charitable Bouquet Delivery

The organization, which recycles and repurposes flowers with a volunteer team that delivers bouquets to health care facilities across the country, made its 100,000th delivery to a health care facility in Chicago.

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Bell Nursery reaches out by supporting projects that help children connect with plants

November 12, 2015

Bell Nursery Is An Advocate For Outreach In Its Communities

In a heavily regulated society, growing relationships is just as important to our industry as growing beautiful flowers. In environmentally sensitive states like Maryland, outreach has become mandatory, says Bell Nursery’s Gary Mangum.

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