February 17, 2017
How to Keep Customers Coming Back With Top-Notch Service
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
March 16, 2017
How Brand Enthusiasts Can Be Your Most Loyal Customers
A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.
January 27, 2017
Why Greenhouse Growers Must Know Their Costs to Stay Competitive
Tom Dudek, Senior Educator at Michigan State University Extension, says greenhouse growers should evaluate their production costs to determine if they need to make adjustments to stay competitive.
December 28, 2016
Greenhouse Grower’s GROW Initiative: A Year In Review
Staying ahead of the competition in today’s world is about remaining in constant motion with innovation. To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provided cutting-edge ideas and actionable advice.
December 20, 2016
Less Talk, More Action At Greenhouse Grower’s GROW Summit 2016
Investing in technology, developing new marketing solutions, and recruiting young growers were just a few of the issues covered at GROW Summit 2016.
November 21, 2016
How The PDSA Cycle Can Help You Improve Your Business
No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.
October 28, 2016
How We Can Inspire Millennials To Get Involved In Horticulture
By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.
October 22, 2016
Here’s A Great Way To Bring Horticulture And Schools Together
The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.
October 19, 2016
How Jeffery’s Greenhouse Is Investing In The Industry
Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.
October 1, 2016
Political Stalemate On Labor Means Your Opportunity To Automate
Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.
July 19, 2016
Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers
Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.
July 7, 2016
Two Industry Veterans Discuss How To Meet The Challenges Of Grower Education
Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
May 23, 2016
What’s Good For The Environment Is Good For Business [Opinion]
Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]