December 5, 2017
GROW Summit 2017 Tackles Marketing and Business Management
This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.
November 27, 2017
Why It’s Important to Get to Know Consumers at the Ground Level
One way to learn about consumer behavior is to get boots on the ground and engage with them.
October 28, 2017
5 Rules for Creating a Lifetime of Outdoor Garden Memories
Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.
October 20, 2017
Luxflora Paris Trip Offers Insights on Trends Shaping Horticulture
Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.
September 23, 2017
Producing Quality Plants in the Greenhouse Starts From Day One
It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.
August 25, 2017
Why It’s Important to Educate and Engage the New Horticulture Generation
Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.
July 26, 2017
Seed Your Future Aims to Inspire Careers in Plants
Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.
July 8, 2017
How You Can Use Lifestyle Marketing to Sell Plants
Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
May 21, 2017
Final California Spring Trials Thoughts From Allan Armitage Scholarship Winner Tyler Beasley
“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”
May 1, 2017
Why I Turned Down a High-Paying Offer to Grow Cannabis (More Than Once)
Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.
April 27, 2017
Hoffman Nursery Cheers On the Next Generation of Horticulturists
Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.
March 29, 2017
How You Can Embrace Greenhouse Food Production With Confidence
Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.
March 16, 2017
How Brand Enthusiasts Can Be Your Most Loyal Customers
A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.