Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to
The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.
Greenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts: Drive consumer success Demand quality Sharpen business management Cultivate new customers Invest in
The December 2013 issue of Greenhouse Grower is all about change. Change for you and your greenhouse business and for our industry as a whole. Some changes will be no-brainers. Some will be hard. Some will take a lot of imagination and creativity. But they’re all changes for the better.
As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.