December 30, 2014
GROW Perspective: We Need More People To Buy Plants
Here is how Today’s Garden Center’s 10% Project is trying to make that happen through research, marketing and real world testing.
February 12, 2015
GROW Perspective: What Is It You Do Again?
The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.
December 8, 2014
“The Cheapest Generation” Will Be Tomorrow’s Gardeners
Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.
November 13, 2014
NY SunWorks’ Greenhouse Project Aims To Build 100 Labs By 2020
NY SunWork's Greenhouse Project aims to build 100 labs by 2020. With 15 greenhouse project labs built and 11 more in development, it’s on its way to reaching that goal.
September 26, 2014
GROW Perspective: Government Compliance Issues On The Horizon
Lack of focus on human resources can sink your ship
September 2, 2014
Svensson Film Raises Awareness of Global Production Challenges
Anders Ludvigson, Svensson’s executive vice president, is on a mission to raise awareness of the challenge growers have producing more food using fewer resources. To start, he set out with a film crew to explore some of the climates where commercial greenhouse growers use the company’s products.
August 27, 2014
New Gardening App GrowIt Connects Community Of Gardeners In Local Areas
Thanks to Ball Horticultural Co.’s Mason Day and Seth Reed, gardeners can now share photos of their plants, interact with other growers and learn about what grows best in their area with the duos new app, GrowIt!
April 1, 2014
Two Students Awarded $10,000 American Floral Endowment Scholarships
The American Floral Endowment chose two students for the 2014 Paul Ecke Jr. Scholarship. Learn more about the recipients.
February 18, 2014
Sedan Floral Rebuilds A Customer Base From Scratch
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
February 18, 2014
Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]
Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to a much broader customer base of independent garden centers. That strategy has slowly but surely returned the operation to profitability. A willingness to change everything was necessary for the long-term survival of the company, says Sedan president and CEO Jonathan Cude. “If the current business model you’re using fails to work, be willing to stop, press reset on your brain, erase everything and start over,” Cude says. “Be open to change. “It’s cliché. Everybody says it. But that’s what we did. And it’s working.” In the slideshow below, get a look inside the operation, including […]
December 18, 2013
GROW Report 2013: A Year In Review
Greenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts: Drive consumer success Demand quality Sharpen business management Cultivate new customers Invest in the industry Here are links to some of the highlights from our GROW coverage in 2013: 30 More Years Of Greenhouse Growth Is Within Our Grasp Predicting The Future Of Your Business [Opinion] GROW Summit Focuses On Engaging The Next Generation National Floriculture Forum 2014 Planned For May 13-14, 2014, Winnipeg, Manitoba Field Trials Help Deliver The Right Plant For Every Customer [Opinion] David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship How To Appeal To Small-Space Gardeners How Does Gen Y Buy? Industry, Academia Work Together To Inspire Future Generations Of Breeders Recruiting Future […]
December 2, 2013
Change And The Next 30 Years Of The Greenhouse Industry [Opinion]
The December 2013 issue of Greenhouse Grower is all about change. Change for you and your greenhouse business and for our industry as a whole. Some changes will be no-brainers. Some will be hard. Some will take a lot of imagination and creativity. But they’re all changes for the better.
December 2, 2013
GROW Summit 2013 Focuses On Engaging The Next Generation
As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.