February 25, 2018
How Two Leading Greenhouse Growers Are Committed to Quality in 2018
Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.
March 1, 2018
7 Ways You Can Control Your Business Destiny With Lawmakers
As business owners and industry leaders, your job description should include being active and engaged in our political system.
January 22, 2018
Four Ways to Attract Employees With a New Approach to Company Culture
AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.
December 21, 2017
Greenhouse Grower’s GROW Initiative: How You Made a Difference in 2017
To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.
December 5, 2017
GROW Summit 2017 Tackles Marketing and Business Management
This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.
November 27, 2017
Why It’s Important to Get to Know Consumers at the Ground Level
One way to learn about consumer behavior is to get boots on the ground and engage with them.
October 28, 2017
5 Rules for Creating a Lifetime of Outdoor Garden Memories
Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.
October 20, 2017
Luxflora Paris Trip Offers Insights on Trends Shaping Horticulture
Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.
September 23, 2017
Producing Quality Plants in the Greenhouse Starts From Day One
It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.
August 25, 2017
Why It’s Important to Educate and Engage the New Horticulture Generation
Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.
July 26, 2017
Seed Your Future Aims to Inspire Careers in Plants
Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.
July 8, 2017
How You Can Use Lifestyle Marketing to Sell Plants
Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?