December 30, 2014
GROW Perspective: We Need More People To Buy Plants
Here is how Today’s Garden Center’s 10% Project is trying to make that happen through research, marketing and real world testing.
May 12, 2015
Manage Costs To Increase Profitability
Business profitability and health is about more than just sales. Growers can get in trouble when they don’t look at the complete picture when it comes to cost accounting. Susie Raker Zimmerman shares how the team at C. Raker & Sons keeps costs and profits in check.
May 6, 2015
Garden Media Group’s Suzi McCoy Urges Women In Horticulture To Invite Others To Take A Seat At The Table
When Susan McCoy, owner of Garden Media Group, started promoting roses and shrubs for The Conard-Pyle Co. (Star Roses and Plants), she knew the horticulture industry was the right place for her. What she didn’t know was how much the journey would reshape her business for the better. Now, she encourages women in horticulture to invite others to be a part of the industry.
May 5, 2015
World’s Largest Indoor Vertical Farm To Be Developed In Newark, N.J.
A former industrial site in the Ironbound community of Newark, N.J., will be redeveloped into the world’s largest indoor vertical farm. The $30 million project was recently announced by RBH Group, Goldman Sachs Urban Investment Group, Prudential Financial Inc. and AeroFarms, in partnership with the City of Newark and the New Jersey Economic Development Authority (NJEDA). The vertical farm will serve as the global headquarters for AeroFarms. “We are excited to redefine not only the Garden State but also agriculture overall,” says David Rosenberg, CEO for AeroFarms. “Partnering with RBH, Goldman Sachs, Prudential, the City of Newark and NJEDA allows us to bring our global headquarters and the world’s largest indoor vertical farm close to where the consumer is, offering a fresher, more nutritious and delicious product while also creating jobs in the community.” According to Ron Beit, founding partner and CEO of RBH Group, AeroFarms will anchor its broader Makers […]
April 29, 2015
Field To Vase Dinner Tour Promotes American Grown Flowers
For the first time last month, guests at The Flower Fields in Carlsbad, Calif. were treated to a four-course, gourmet, farm-to-fork style meal in the middle of the fields. The event was part of the 10-city Certified American Grown “Field to Vase” Dinner Tour. The tour is a series of private, intimate gatherings that place seasonal, local and sustainable American Grown flowers at the center of the table where locally grown food, beer and wine is served by a farm-to-table chef. The Flower Fields event was one of four dinners that will be held in the state this year. It featured chef Marissa Gerlach, executive chef at the Vista Valley Country Club, Vista, Calif. Mike Mellano, a third generation flower farmer with a Ph.D. in plant pathology, led guests on tours of the fields. Guests were given a floral arrangement as a symbol of the evening’s theme: Celebrating Local American […]
April 21, 2015
There’s Still Time Left In Crown Bees’ Campaign To Increase Awareness Of Native Bees
There is a little more than a week left in Crown Bees’ Indiegogo fund-raising venture designed to give garden center retailers a chance to help increase awareness of native bees, and to increase the number of bees to pollinate local food. The company is raising $100,000 to redesign “Bee with Me,” a social network that connects, maps and empowers bee boosters across the U.S. Garden centers that take part in the campaign can: Be listed as a local resource for products and supplies in the online network Get access to and activate a new group of customers Be viewed as a leader in the community Be seen as a source of local expertise. Within your own store and brand, there are several ways you can also help to raise awareness about native bees, such as educating customers about the gentle nature of solitary bees. Visit CrownBees.com for some easy facts to pass […]
March 2, 2015
Smartpot Uses Sensors And Cartridges To Ensure Success In Growing
Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.
March 2, 2015
Student Flash Mob At TPIE Has Roots In Floriculture
The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.
February 12, 2015
GROW Perspective: What Is It You Do Again?
The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.
December 8, 2014
“The Cheapest Generation” Will Be Tomorrow’s Gardeners
Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.
November 13, 2014
NY SunWorks’ Greenhouse Project Aims To Build 100 Labs By 2020
NY SunWork's Greenhouse Project aims to build 100 labs by 2020. With 15 greenhouse project labs built and 11 more in development, it’s on its way to reaching that goal.
September 26, 2014
GROW Perspective: Government Compliance Issues On The Horizon
Lack of focus on human resources can sink your ship
September 2, 2014
Svensson Film Raises Awareness of Global Production Challenges
Anders Ludvigson, Svensson’s executive vice president, is on a mission to raise awareness of the challenge growers have producing more food using fewer resources. To start, he set out with a film crew to explore some of the climates where commercial greenhouse growers use the company’s products.