April 24, 2016
9 Business Predictions Smart Brands Should Pay Attention To
Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
May 23, 2016
What’s Good For The Environment Is Good For Business [Opinion]
Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]
April 23, 2016
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.
April 11, 2016
How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants
Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.
April 2, 2016
Use Videos Featuring Your Millennial Employees To Recruit New Talent
Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?
February 2, 2016
19 Strategies To Strengthen The Horticulture Industry
In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.
January 25, 2016
How To Retain Motivated Young Growers At Your Greenhouse Operation
Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.
January 18, 2016
Five Thought-Provoking Ideas From GROW Summit 2015
Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.
January 18, 2016
Sign Up Now To Attend SAF Congressional Action Days In Washington, DC
Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.
January 5, 2016
GROW Summit 2015 Explores Attracting The Next Generation Of Growers
Sustainable business practices and recruiting young growers were just two of the issues growers and suppliers brainstormed on at GROW Summit 2015.
December 20, 2015
Chance To Apply For Shinoda Foundation Scholarships Coming Soon
The Shinoda Foundation, named in honor of California floral industry pioneer Joseph Shinoda, will begin accepting applications for its 2016-2017 scholarships in mid January.
December 14, 2015
University Of Florida Horticulture Professor Attracts New Students By Giving Them Plants He Has Bred
University of Florida Institute of Food and Agricultural Sciences Professor David Clark recently donated his 40,000th plant to an undergraduate psychology student.
November 24, 2015
Random Acts Of Flowers Partners With FTD And Pro Flowers To Make Milestone Charitable Bouquet Delivery
The organization, which recycles and repurposes flowers with a volunteer team that delivers bouquets to health care facilities across the country, made its 100,000th delivery to a health care facility in Chicago.