Video of the Week: How Blockchain Can Benefit the Floriculture Industry

Posted by Brian Sparks|January 27, 2023

Each week, Greenhouse Grower highlights a video that shines a spotlight on the controlled-environment industry, from crop protection advice to insider views on plant production at greenhouse operations across the country. Have you recently produced a video you want us to highlight? If so, please send a link to Greenhouse Grower Senior Editor Brian Sparks at [email protected].

Blockchain and its applications in the world of horticulture can be somewhat confusing. The team at Mprise Agriware recently completed a research project on using Blockchain to make sustainability traceable. The video also introduces Flori-Chain, a Blockchain pilot in floricultural supply chains.

“We think it is pretty innovative, and a crucial piece of the puzzle to making sustainability measurable,” says Cor Verdouw, Innovation Manager at Mprise Agriware.

Check out the video below to learn more.