November 19, 2013
Greenhouse Grower’s 2014 State Of The Industry Survey Is Now Open
Greenhouse Grower's State Of The Industry Survey is now open and we need your input. From crop and sales trends to the issues that keep you up at night, your responses to the survey are the basis for our annual State Of The Industry Report in the January issue.
November 19, 2013
Suntory Reveals Its 2014 Consumer Advertising Plans
To help growers and retailers prepare for the coming spring season, Suntory Flowers announces its multimedia consumer advertising plans for 2014. Leading lifestyle publications where advertising will appear include: • Better Homes & Gardens – April issue (Sun Parasol) • Southern Living – March issue (Sun Parasol) • Sunset – March issue (Sun Parasol) – Plus an extensive digital campaign March through May beginning with Senetti, then transitioning to Sun Parasol. Publications that already engage the avid gardener, where advertising will appear include: • Country Gardens – Early Spring (Senetti) and Spring (Sun Parasol) back covers • Fine Gardening – January/February (Senetti), March/April (Senetti), May/June (Sun Parasol) issues and the Container Gardening issue (Sun Parasol). A multi-faceted digital campaign will run March through May, starting with Senetti and then transitioning to Sun Parasol, while also featuring key annuals in The Suntory Collection. • Inspirations – the official publication published by […]
November 18, 2013
Take A Look Inside Michigan State University’s Gardens
November 18, 2013
Murder Sex Greed: See The American Floral Endowment Awareness Initiative Video
The words “murder,” “sex” and “greed” aren’t normally associated with floriculture, unless you are AFE, which at the September 2013 annual fundraising dinner launched a fresh and eye-opening approach to educating the industry about the positive impacts it makes on critical industry problems. “It’s no secret that flowers and plants make people happy,” Paul Bachman, AFE Chairman and President of Bachman’s, Inc., said. “However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. We took a somewhat surprising approach so that people will take notice.” AFE, an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture, created a custom animated short video, spotlighting how AFE-funded research supports healthier and longer lasting flowers and plants and how its scholarships and grants promote training and hands-on experience for future industry […]
November 18, 2013
Dr. Allan Armitage Issues A Challenge To The Industry
Looking forward, marketing itself effectively will continue to be the biggest challenge the floriculture industry faces, according to Dr. Allan Armitage, professor emeritus of horticulture at the University of Georgia, where he taught for more than 30 years. “We have to be more creative and market ourselves,” he says. “Until we get a national marketing program that everyone throws money into, we will not go anywhere. We need to promote the message that using our products is healthy and makes people feel better. We have to focus on the young people. We need to have a message for them – that they need plants, they need us – and it has to reach them on TV and social media.” The garden of tomorrow is all about lifestyle and ease, and it doesn’t go much further than the deck. That means growers need to produce more lifestyle plants and “paint-by-number” combinations […]
October 29, 2013
Suntory And GGS Structures Unveil Action-Adventure Marketing Videos
Greenhouse suppliers are taking a shot at creating some of the action and adventure you’d normally find in Hollywood in their fall marketing. And they seem to be having a lot of fun making the videos. Suntory has rolled out its Epic Journey Behind Sun Parasol Mandevillas video series. The first installment is an adventure-packed mini-movie detailing the story of Tomoya Misato, the breeder of Sun Parasol mandevillas. Misato had just discovered a mandevilla in the jungle when he was attacked and robbed by bandits. The video series aims to honor the contributions of flower breeders worldwide and captures the passion, dedication and even danger behind plant breeding. “When you think of flower breeders, the first image that comes to mind is a quiet scientist patiently pollinating plant specimens in a greenhouse, wearing a white laboratory coat,” says Taizo Chinju, managing director of Suntory Flowers. “To achieve something truly bold, […]
October 28, 2013
Plants Nouveau’s Helenium Mariachi Series Offers Bold New Colors
Brought to Plants Nouveau from Arie Blom of AB-Cultivars in The Netherlands, the Mariachi series of Helenium autumnalis is compact and bushy. Cultivars are available in brilliant tomato red, fiery orange, glowing gold and sunshine yellow. These plants come from the lab potyvirus free, so please replace your stock each year. The series features include: No mildew Don’t flop Easily scheduled for summer or early fall blooms Brilliant colors New colors for 2014 are: Salsa – spicy red flowers with a hint of orange Fuego – orange flowers with a bright gold halo Siesta – a deep true red with ruffled edges Siesta will add dimension to your garden with its deep red, rounded blooms. This spectacular helenium will stand alone and upright in your garden as a colorful beacon to draw your eye deep into the border. Its round, compact habit stands tall and does not flop in the garden, and […]
September 16, 2013
The Case Of The Yellow-Leaved Calibrachoa
In this FloriCAST case study, one grower saw yellowing in calibrachoa leaves as the spring season progressed, despite a focus on nutrient management. Kansas State’s Kim Williams investigates nutrition, pH and irrigation concerns of this crop to solve the mystery.
August 6, 2013
HGTV HOME Plant Collection Rolling Out Essential Perennials This Summer
The HGTV HOME Plant Collection is launching its new line of Essential Perennials, designed to satisfy increasing demand for plant varieties that offer sustainability year after year, according to Randy Hunter, Managing Partner of Agricola Management Group, exclusive licensee for the Plant Collection. The new line covers the spectrum of popular perennials with varieties ranging from coreopsis and sedum to salvia and dianthus. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop Essential Perennials in addition to its Expressions Annuals Collections. “Sustainability is the name of the game in gardening today. While there will always be a strong market for annuals, there’s a growing demand for high impact and big color perennials that reappear in the garden or landscape the following year.” says Hunter. “Our new line of Essential Perennials features America’s top perennial favorites, designed to thrive in home gardens.” HGTV and […]
July 11, 2013
Organic Fertilizers: Twists On Incorporating Into Root Media
The way nutrients are released from organic fertilizers and traditional fertilzers is different. Investigate some of the differences and how you should use each in this episode of FloriCAST.
July 1, 2013
How Do Organic Substrates Perform Without Additional Fertilizers?
More growers are looking into organic substrates. Here’s a look at research on how several organic substrates perform without adding additional fertilizers in this episode of FloriCAST.