Anders Ludvigson, Svensson’s executive vice president, set out this May with a small film crew to explore some of the climates where his textile products are used by commercial greenhouse growers. His micro-adventure takes him first inside the Arctic Circle and then to part of the Californian desert. In both regions, his climate screens are used to reduce energy and/or water consumption in horticultural operations.
The purpose of the film is to raise awareness for a problem that will soon affect us all in some way: society needs growers to produce more food using less resources. Ludvigson believes better growing can help, and he is on a mission to do what he can to make it happen.
‘‘Together with our partners, we’re trying to create a working environment where the common goal is better growing — growing in ways that are efficient with natural resources and lucrative for the grower,’’ Ludvigson says.
In other news, Svensson will introduce its new climate family concept at Greentech in Holland and at Cultivate’14 in Columbus, Ohio, this summer. This divides the wide range of climate screens into five user-friendly families, which makes it easier to choose the right screen and increase efficiency for the grower’s operation. The names of the five families are: Harmony, Luxous, Obscura, Solaro and Tempa.
Source: AB Ludvig Svensson