Monrovia & Proven Winners Team Up For IGCs

Monrovia & Proven Winners Team Up For IGCs

Monrovia and Proven Winners ColorChoice announced that they have formed a strategic partnership for 70 flowering shrubs to be sold exclusively in independent garden centers, beginning in late spring 2011.

Proven Winners ColorChoice introduces new and improved flowering shrubs across the U.S. and Canada, marketing more than 100 varieties specifically chosen for their hardiness, unusually bright colors and easy care. Newly designed containers and plant tags will bear both Proven Winners and Monrovia logos, something new for both companies.

“This is a fantastic partnership for both of us,” said Bob Smiland, chief sales and marketing officer for Monrovia. “Proven Winners ColorChoice has a great breeding program and has developed a line of stunning flowering shrubs that gardeners and landscape professionals are asking for by name. Monrovia will nurture them in our premium soil mixes and grow healthy, lush plants that will flourish in the landscape.”

“We’re excited by the opportunity to expand the availability of the newest flowering shrubs in independent garden centers across the nation,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it. Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”

Among the 70 Proven Winners varieties to be sold through the new partnership are four of the top new shrubs on the market today:

* Incrediball Hydrangea: An improved ‘Annabelle’ hydrangea with the biggest flowers and the strongest stems. Hardy and heat tolerant.
* Invincibelle Spirit Hydrangea: The first-ever pink ‘Annabelle’ hydrangeaâ„¢. A rebloomer that flowers year after year, even after harsh winters. This very hardy and reliable bloomer grows from Manitoba to Mobile.
* Bloomerang Lilac: The most prolific reblooming lilac ever. Fragrant flowers in the spring and again from midsummer until fall.
* Lo & Behold Blue Chip Buddleia: The only miniature Butterfly Bush with loads of blue flowers. Flowers continuously without deadheading.

Marketing support for the line of plants will include advertising, in-store posters and featured locations in Monrovia Boutiques in select garden centers. For more information, visit www.colorchoiceplants.com and www.monrovia.com.

Leave a Reply

12 comments on “Monrovia & Proven Winners Team Up For IGCs

  1. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  2. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  3. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  4. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  5. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  6. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

  7. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  8. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  9. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  10. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  11. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  12. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

More From Varieties...
Begonia Spectre Silver Terra Nova Nurseries

April 20, 2017

Terra Nova Nurseries Releases Two New, Attractive Begonia Varieties

Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.

Read More

April 18, 2017

Cool Combos From CAST 2017 – Editor’s Choice

With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.

Read More
Danziger New Hires

April 16, 2017

Danziger Invests in Continued North American Business Growth

As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.

Read More
Latest Stories
Begonia Spectre Silver Terra Nova Nurseries

April 20, 2017

Terra Nova Nurseries Releases Two New, Attractive Begon…

Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.

Read More

April 18, 2017

Cool Combos From CAST 2017 – Editor’s Choic…

With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.

Read More
Danziger New Hires

April 16, 2017

Danziger Invests in Continued North American Business G…

As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.

Read More
Florida Flower Trials

April 12, 2017

Looking for Info on New Varieties for Hot Climates? Che…

The Florida Nursery Growers and Landscape Association’s Florida Flower Trials, which are focused on new and improved varieties able to thrive in the extremes of Florida’s climate, are a great opportunity to connect with national breeders.

Read More
Lupinus Staircase Series (Green Fuse Botanicals)

April 11, 2017

Begonias, Celosias Among Dr. Allan Armitage’s Favorites…

Check out some of Allan’s top picks from his final day at CAST 2017, which included visits to Green Fuse Botanicals and Floranova.

Read More
Rex Begonia container mix at Green Fuse Botanicals

April 11, 2017

Green Fuse Botanicals’ Rex Begonias and First Looks; Fl…

Here are the highlights from Green Fuse Botanicals and Floranova on the last day of CAST 2017.

Read More

April 7, 2017

Hort Couture Wows With Farm to Table; Florist Holland R…

On the last day for GroLink and the second to last for the Greenhouse Grower team, the wealth of genetics, marketing programs, and announcements were pleasing to our eyes, ears, and hearts.

Read More

April 7, 2017

California Spring Trials Day Five: Notable New Plant Va…

See some of the new varieties for 2018 displayed at Ball Horticultural and GroLink Plant Company on day five of California Spring Trials 2017.

Read More

April 7, 2017

PanAmerican Promotes Pentas, Plug-and-Play, and Veggies…

On Day 5 of the California Spring Trials, the Greenhouse Grower team hit the Southern California Trials and saw a multitude of new introductions and exciting programs.

Read More

April 7, 2017

CAST 2017: Musings of a California Spring Trials Rookie…

The number of opportunities presented to me are enough to make me rethink my location, but I still have a lot of big decisions to make for the future.

Read More

April 6, 2017

Dr. Allan Armitage’s Top Picks From Ball and GroL…

Here are Dr. Allan Armitage’s five variety picks, plus one display, from on Day 5 of CAST 2017.

Read More

April 6, 2017

Dümmen Orange Provides Retail Concepts; Terra Nova Offe…

Greenhouse Grower hit the Central Coast of California on our Day 4 of California Spring Trials, and what we saw was inspiring and exciting.

Read More

April 5, 2017

California Spring Trials Day Four: New Plant Intros fro…

The Greenhouse Grower team saw loads of memorable plants during day four, as it visited Dümmen Orange, Chisan Orchids, and Windmill Nursery. Dümmen had several notable introductions, including Wild Romance New Guinea impatiens in Blush Pink and White, which inspired the theme of its displays. One of the standout displays was its perennial combos with some new leucanthemum additions. Chisan Orchids in Los Alamos, CA, with Israeli breeders Hishtil, Jaldety, and Cohen Propagators, was a new stop on the route this year. Hishtil has a new gaura series out that includes a compact, low-growing variety, ‘Baby,’ with a mass of pink blooms. Cohen displayed Verbena ‘Mickey Red Rose,’ a unique bi-color that looks like a mixed combo, and Jaldety featured an interesting Cyperus prolifera. Windmill Nursery was the last stop of the day, with breeders Terra Nova Nurseries, Kientzler, J. Berry Nursery, and KiwiFlora. Terra Nova had several new heuchera for show, including ‘Onyx,’ which is a mounding, […]

Read More

April 5, 2017

CAST 2017: Musings of a California Spring Trials Rookie…

Set-aside all the varieties - I have come to the realization that being a grower is where I belong.

Read More

April 5, 2017

Dr. A’s Day Four Top Varieties for CAST 2017

Check out Dr. Allan Armitage's top five picks from visits to Dummen Orange, Chisan Orchids, and Windmill Nursery during day four of California Spring Trials 2017.

Read More

April 4, 2017

Dr. A’s Day Three Picks for CAST 2017

Take a look at Dr. Allan Armitage’s top five favorites from the American Takii, Sakata, and Floricultura stops during the 2017 California Spring Trials.

Read More

April 4, 2017

California Spring Trials Day Three – New Intros f…

Check out some of the great new plant introductions for 2018 the Greenhouse Grower team encountered on day four of California Spring Trials 2017.

Read More

April 4, 2017

Takii’s New Breeding Efforts; Sakata Seed America Turns…

Day three on the trail took us to the last three stops in the north, American Takii, Sakata Seed America, and Floricultura, which showcased a number of companies.

Read More