Monrovia & Proven Winners Team Up For IGCs

Monrovia & Proven Winners Team Up For IGCs

Monrovia and Proven Winners ColorChoice announced that they have formed a strategic partnership for 70 flowering shrubs to be sold exclusively in independent garden centers, beginning in late spring 2011.

Proven Winners ColorChoice introduces new and improved flowering shrubs across the U.S. and Canada, marketing more than 100 varieties specifically chosen for their hardiness, unusually bright colors and easy care. Newly designed containers and plant tags will bear both Proven Winners and Monrovia logos, something new for both companies.

“This is a fantastic partnership for both of us,” said Bob Smiland, chief sales and marketing officer for Monrovia. “Proven Winners ColorChoice has a great breeding program and has developed a line of stunning flowering shrubs that gardeners and landscape professionals are asking for by name. Monrovia will nurture them in our premium soil mixes and grow healthy, lush plants that will flourish in the landscape.”

“We’re excited by the opportunity to expand the availability of the newest flowering shrubs in independent garden centers across the nation,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it. Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”

Among the 70 Proven Winners varieties to be sold through the new partnership are four of the top new shrubs on the market today:

* Incrediball Hydrangea: An improved ‘Annabelle’ hydrangea with the biggest flowers and the strongest stems. Hardy and heat tolerant.
* Invincibelle Spirit Hydrangea: The first-ever pink ‘Annabelle’ hydrangeaâ„¢. A rebloomer that flowers year after year, even after harsh winters. This very hardy and reliable bloomer grows from Manitoba to Mobile.
* Bloomerang Lilac: The most prolific reblooming lilac ever. Fragrant flowers in the spring and again from midsummer until fall.
* Lo & Behold Blue Chip Buddleia: The only miniature Butterfly Bush with loads of blue flowers. Flowers continuously without deadheading.

Marketing support for the line of plants will include advertising, in-store posters and featured locations in Monrovia Boutiques in select garden centers. For more information, visit www.colorchoiceplants.com and www.monrovia.com.

Leave a Reply

12 comments on “Monrovia & Proven Winners Team Up For IGCs

  1. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  2. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  3. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  4. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  5. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  6. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

  7. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  8. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  9. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  10. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  11. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  12. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

More From Varieties...
Armitage GWA Buffalo Tour 5

September 21, 2017

Tour of Buffalo Gardens Reveals Hidden Gems And Community Pride

This past August, Allan Armitage joined the Association for Garden Communicators on a tour of Buffalo. It was a reminder that that we can make a difference in neighborhoods, in cities, and in people’s lives.

Read More
Suntory Grandessa argyranthemum - feature

September 18, 2017

Breeders Open Availability for Unrooted Cuttings; Here’s How Growers Will Benefit

With new avenues for buying young plants for vegetative production, growers should have an easier time finding availability and receiving shipments of unrooted cuttings for the coming seasons.

Read More
Ball, Tagawa Succulents Partnership

September 14, 2017

Ball Seed to Partner With Tagawa Greenhouses on New Succulent Offerings

The new program includes in-demand retail products that are popular with younger shoppers, allowing growers to easily build a comprehensive succulent program and stay on-trend in the marketplace.

Read More
Latest Stories
Armitage GWA Buffalo Tour 5

September 21, 2017

Tour of Buffalo Gardens Reveals Hidden Gems And Communi…

This past August, Allan Armitage joined the Association for Garden Communicators on a tour of Buffalo. It was a reminder that that we can make a difference in neighborhoods, in cities, and in people’s lives.

Read More
Suntory Grandessa argyranthemum - feature

September 18, 2017

Breeders Open Availability for Unrooted Cuttings; Here&…

With new avenues for buying young plants for vegetative production, growers should have an easier time finding availability and receiving shipments of unrooted cuttings for the coming seasons.

Read More
Ball, Tagawa Succulents Partnership

September 14, 2017

Ball Seed to Partner With Tagawa Greenhouses on New Suc…

The new program includes in-demand retail products that are popular with younger shoppers, allowing growers to easily build a comprehensive succulent program and stay on-trend in the marketplace.

Read More
Strait-Laced Elderberry

September 10, 2017

Check Out the Top Varieties On Display at Farwest 2017

A panel of plant experts, along with show attendees, selected their favorite offerings during the Farwest 2017 New Varieties Showcase.

Read More

September 5, 2017

Hort Couture Announces New Propagation and Broker Partn…

The new grower-propagator partners are deeply vested in the independent garden center channel with propagation expertise, as well as finished production focused on the independent grower.

Read More
Helianthus Sunfinity (Syngenta Flowers)

September 3, 2017

Growing Tips for Helianthus Sunflower ‘Sunfinity…

This annual sunflower is a profuse bloomer with strong branching that produces multiple flowers per plant from spring to fall.

Read More
Ball Seed Field Day 2017

September 2, 2017

Highlights from Ball Seed’s Annual Field Day and Landsc…

Attendees of the one-day event had the opportunity to see new plants in up-close-and-personal trials, and engage with speakers and product experts.

Read More
Bidens Popstar (Kientzler)

August 31, 2017

Allan Armitage: Why I’ve Become a Fan of Bidens

The rather boring plant with mundane daisy-yellow flowers has morphed into a vigorous plant carrying colorful flowers that seems to be comfortable in most of the country.

Read More

August 29, 2017

27 New Impatiens for Spring Color in 2018

Gardeners love impatiens because they are one of the few plants that offer stand-out, splashy blooms for shady areas, and in some cases full sun. There's no shortage of new introductions this year to choose from for your 2018 product mix. Here are 27 new and improved varieties to consider offering to your customers.  

Read More
Calandiva kalanchoes (Dümmen Orange) Feature

August 28, 2017

Lifestyle Plants Are in Full Bloom for Consumers

The latest decorating trends indicate consumers want hassle-free, colorful plants with big flowers — and growers are finding unique ways to cash in on these luxury-item sales.

Read More
Cuphea Fairy Dust Pink (Proven Winners) feature

August 26, 2017

Kelly Norris: Noteworthy Plants That Caught My Attentio…

Imagine the modern consumer getting so excited about a new plant that they shared the experience with a friend, perhaps not even a fellow gardening consumer.

Read More

August 20, 2017

Proven Winners and Kentucky Nursery and Landscape Assoc…

This year, KNLA is combining its summer outing with the Proven Winners Landscape Roadshow for an informative event that will take place on September 21.

Read More
Four Star 2018 Catalog

August 18, 2017

Four Star Greenhouses’ 2018 Catalog Includes New Variet…

The new catalog is available in both print and digital formats, and features information on new trays that allow for more plugs per square foot.

Read More
Francis Kwong, PanAmerican Seed

August 15, 2017

Ornamental Seed Scientist Francis Kwong Dies at Age 65

Kwong was most recently the Director of Seed Technology for PanAmerican Seed, and his research was instrumental in the development of calibrachoa, angelonia, and other plants.

Read More
Candy Tops Snapdragons Series (Sakata Ornamentals)

August 3, 2017

Five Characteristics Breeders Want in Top-Performing Sp…

New spring annuals have to provide something for everyone — longevity, durability, performance, and more — if they want to meet breeders’ high standards for market-worthy plants.

Read More
Petunia 'Headliner Pink Sky" (Selecta)

August 3, 2017

Why Eccentricity is the New Black in Spring Annuals

Consumers judge plants by appearance, color impact, and ease of maintenance, which is why retailers want new spring annuals that are novel standouts.    

Read More

August 1, 2017

39 New Vegetables and Herbs for 2018

New vegetable and herb introductions for 2017 offer unique shaped fruits, distinctive foliage, intense flavors, improved disease resistance, high yields, and more. Here are 39 new vegetable and herb varieties to consider for your product mix in 2018.

Read More
2018 Griffin Catalog

July 31, 2017

Griffin Releases Print and Digital Versions of Its 2018…

The 250-page print catalog features more than 350 new varieties from leading breeders, while the enhanced digital version has extra features on crop culture, grower tools, and more.

Read More