Monrovia & Proven Winners Team Up For IGCs

Monrovia & Proven Winners Team Up For IGCs

Monrovia and Proven Winners ColorChoice announced that they have formed a strategic partnership for 70 flowering shrubs to be sold exclusively in independent garden centers, beginning in late spring 2011.

Proven Winners ColorChoice introduces new and improved flowering shrubs across the U.S. and Canada, marketing more than 100 varieties specifically chosen for their hardiness, unusually bright colors and easy care. Newly designed containers and plant tags will bear both Proven Winners and Monrovia logos, something new for both companies.

“This is a fantastic partnership for both of us,” said Bob Smiland, chief sales and marketing officer for Monrovia. “Proven Winners ColorChoice has a great breeding program and has developed a line of stunning flowering shrubs that gardeners and landscape professionals are asking for by name. Monrovia will nurture them in our premium soil mixes and grow healthy, lush plants that will flourish in the landscape.”

“We’re excited by the opportunity to expand the availability of the newest flowering shrubs in independent garden centers across the nation,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it. Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”

Among the 70 Proven Winners varieties to be sold through the new partnership are four of the top new shrubs on the market today:

* Incrediball Hydrangea: An improved ‘Annabelle’ hydrangea with the biggest flowers and the strongest stems. Hardy and heat tolerant.
* Invincibelle Spirit Hydrangea: The first-ever pink ‘Annabelle’ hydrangeaâ„¢. A rebloomer that flowers year after year, even after harsh winters. This very hardy and reliable bloomer grows from Manitoba to Mobile.
* Bloomerang Lilac: The most prolific reblooming lilac ever. Fragrant flowers in the spring and again from midsummer until fall.
* Lo & Behold Blue Chip Buddleia: The only miniature Butterfly Bush with loads of blue flowers. Flowers continuously without deadheading.

Marketing support for the line of plants will include advertising, in-store posters and featured locations in Monrovia Boutiques in select garden centers. For more information, visit www.colorchoiceplants.com and www.monrovia.com.

Leave a Reply

12 comments on “Monrovia & Proven Winners Team Up For IGCs

  1. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  2. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  3. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  4. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  5. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  6. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

  7. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  8. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  9. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  10. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  11. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  12. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

More From Varieties...
2017 North Carolina University Field Trials

January 17, 2018

2017 North Carolina State University Field Trial Results

Check out the 2017 field trial results for North Carolina State University/JC Raulston Arboretum in Raleigh, NC.

Read More

January 16, 2018

Ball Horticultural Company, KeyGene Announce Successful Genome Sequencing of Impatiens

The companies’ breakthrough high-quality genome sequence and assembly of I. walleriana should lead to more efficient breeding and identification of disease resistance markers for important industry solutions.

Read More
Golden-State-Bulb-Begonia-Feature

January 16, 2018

PanAmerican Seed Buys Begonia Product Line From Golden State Bulb Growers

The acquisition of the popular AmeriHybrid and On Top begonia genetics expands PanAmerican Seed’s assortment in this important class.

Read More
Latest Stories
2017 North Carolina University Field Trials

January 17, 2018

2017 North Carolina State University Field Trial Result…

Check out the 2017 field trial results for North Carolina State University/JC Raulston Arboretum in Raleigh, NC.

Read More

January 16, 2018

Ball Horticultural Company, KeyGene Announce Successful…

The companies’ breakthrough high-quality genome sequence and assembly of I. walleriana should lead to more efficient breeding and identification of disease resistance markers for important industry solutions.

Read More
Golden-State-Bulb-Begonia-Feature

January 16, 2018

PanAmerican Seed Buys Begonia Product Line From Golden …

The acquisition of the popular AmeriHybrid and On Top begonia genetics expands PanAmerican Seed’s assortment in this important class.

Read More

January 16, 2018

20 Colorful Foliage and Tropical Plants for Garden Inte…

Add a bit of the tropics to your product mix with new foliage and tropical plant varieties that offer bold colors and distinct patterns.

Read More
Overview-UGA-Trial-Gardens-2017

January 15, 2018

2017 University of Georgia Field Trial Results

Check out the 2017 field trial results for the University of Georgia in Athens, GA.

Read More
Ipomea-FM-Limon

January 14, 2018

2017 Texas A&M University Field Trial Results

Check out the 2017 field trial results for the Texas A&M AgriLife Research and Extension Center in Overton, TX.

Read More
Metrolina-Southern-Garden-Tour-Feature

January 13, 2018

2018 Southern Garden Tour Includes Visits to Young’s Pl…

The tour is scheduled for June 5-7, 2018, and offers floriculture industry members the opportunity to view trials of thousands of new and proven plant varieties.

Read More
Bidens-Golden-Empire-Danziger

January 10, 2018

Growing Tips for Bidens From a Plant Expert

Even with the ramp up in breeding, producing bidens still takes attention to detail and a focus on quality.

Read More
California Coast

January 9, 2018

2018 California Spring Trials Dates, Times, Locations

It’s time to start planning for a great road trip in April to see all the latest plants on display. This quick reference guide will help you map out your trip.

Read More
Take-2-Veggie-Combo-Burpee-Seed

January 6, 2018

Why Growers Should Not Market Their Plants, But the Sol…

In his latest column, Allan Armitage says landscapers, designers, and gardeners want solutions to problems, not simply a recommendation for one more handsome plant.

Read More

January 4, 2018

Stand-Out New Varieties That Keep D.S. Cole Growers Co…

See what new varieties stood out to Doug Cole, owner of D.S. Cole Growers in Loudon, NH, this year.

Read More
New-Plant-Display-at-Retail

January 3, 2018

Kelly Norris: Why We Need to Reevaluate the New Plant T…

The value of a new plant seems scaled on how quickly producers add it to their lines as opposed to the value it might actually have at the point of consumption.

Read More
Houseplants-for-Millennials

December 29, 2017

Why Millennials Can’t Get Their Fill of Foliage Plants …

The latest Millennial obsession with houseplants goes beyond a desire to grow something. It’s a lifestyle choice they’re making for the mind, body, and soul.

Read More
WebTrackToGo

December 24, 2017

Ball Seed Updates WebTrack To Go App With Enhanced Feat…

The latest update lets users scan seed packets for germination percentage, allowing for efficient production planning and inventory management.

Read More
Costa Farms’ Trial Gardens mimic spring garden conditions across the U.S. to test the metal of new varieties

December 22, 2017

Costa Farms Hosting Winter Open House in January

Costa Farms is planning to open its 2-acre trial garden on Jan. 15, 2018, for its annual Winter Trial Garden Open House, where visitors will have the opportunity to see more than 500 plant varieties of annuals and perennials.

Read More
Begonias-I’Conia-Series-Dümmen-Orange-Miss-Montreal

December 19, 2017

34 New Flowering Annuals to Brighten Up Your Product Mi…

Consumers will soon have the opportunity to experiment with colorful, big-impact blooms in their containers and landscapes. Here are 31 new introductions to consider that will color-up your product mix.

Read More
Combo-at-Youngs-Plant-Farm

December 12, 2017

How to Produce Stunning Combination Containers

It’s easy to produce your own attention-grabbing combos, if you follow this advice from a master combination designer.

Read More
SunStanding-New-Guinea-Impatiens-Dummen-Orange-feature

December 7, 2017

Growing Tips From a Pro for SunStanding New Guinea Impa…

SunStanding New Guinea impatiens hybrids spruce up the landscape with vibrant blooms that explode with color in both sun and shade areas, and they hold up well in heat and humidity.

Read More