Monrovia & Proven Winners Team Up For IGCs

Monrovia & Proven Winners Team Up For IGCs

Monrovia and Proven Winners ColorChoice announced that they have formed a strategic partnership for 70 flowering shrubs to be sold exclusively in independent garden centers, beginning in late spring 2011.

Proven Winners ColorChoice introduces new and improved flowering shrubs across the U.S. and Canada, marketing more than 100 varieties specifically chosen for their hardiness, unusually bright colors and easy care. Newly designed containers and plant tags will bear both Proven Winners and Monrovia logos, something new for both companies.

“This is a fantastic partnership for both of us,” said Bob Smiland, chief sales and marketing officer for Monrovia. “Proven Winners ColorChoice has a great breeding program and has developed a line of stunning flowering shrubs that gardeners and landscape professionals are asking for by name. Monrovia will nurture them in our premium soil mixes and grow healthy, lush plants that will flourish in the landscape.”

“We’re excited by the opportunity to expand the availability of the newest flowering shrubs in independent garden centers across the nation,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it. Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”

Among the 70 Proven Winners varieties to be sold through the new partnership are four of the top new shrubs on the market today:

* Incrediball Hydrangea: An improved ‘Annabelle’ hydrangea with the biggest flowers and the strongest stems. Hardy and heat tolerant.
* Invincibelle Spirit Hydrangea: The first-ever pink ‘Annabelle’ hydrangeaâ„¢. A rebloomer that flowers year after year, even after harsh winters. This very hardy and reliable bloomer grows from Manitoba to Mobile.
* Bloomerang Lilac: The most prolific reblooming lilac ever. Fragrant flowers in the spring and again from midsummer until fall.
* Lo & Behold Blue Chip Buddleia: The only miniature Butterfly Bush with loads of blue flowers. Flowers continuously without deadheading.

Marketing support for the line of plants will include advertising, in-store posters and featured locations in Monrovia Boutiques in select garden centers. For more information, visit www.colorchoiceplants.com and www.monrovia.com.

Leave a Reply

12 comments on “Monrovia & Proven Winners Team Up For IGCs

  1. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  2. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  3. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  4. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  5. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  6. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

  7. The plants have been available at the independent garden centers. Why do we need to add Monrovia to the mix. The big problem has been our orders were limited or cut so we had limited amounts of the shrubs while Proven Winners sold them over the internet to our customers.

    I want to hear that these new shrubs will not be sold in the big boxes just like Monrovia branded plants. I have not heard this in the press release.

  8. Is it true that other growers will no longer be able to grow and sell Proven Winners ? Where will the Big Box Stores get their PROVEN WINNERS ?

  9. I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.

  10. What ever Monrovia and Proven Winners may do Please, please, please do not forget that the independent nurseries got you where you are today AND if you let big boxes dictate everything to you[and they will] you will be completely at their mercy. At some point they will want own you and you will be ‘hung out to dry.’ GIVE NO MORE THAT 40% OF YOUR TOTAL DOLLARS TO THEM. And listen to your independents.

  11. “I too am curious as to weather or not other growers will still be able to grow and sell PW? Hopefully someone will respond to this question.”

    Yes, other growers will continue to grow Proven Winner ColorChoice plants as they have in the past.

    Plants in the partnership (grown in the new Proven Winners ColorChoice/Monrovia container) are what will be grown exclusively in IGCs.

    We believe this partnership is a positive development for IGCs, as it will allow IGCs to build better in-store programs using a new supply channel.

    Consumers will also benefit, as they’ll have more locations to purchase Proven Winners shrubs.

    Please contact me with any questions.

    Ryan McGrath
    Marketing & PR Specialist
    Proven Winners ColorChoice
    Direct: 616-223-3368

  12. I don’t mind the nonexclusive nature of PW: if it’s improved material it should be available for consumers and they soon figure out that the over-PGR’d, wilted, buggy stuff at the box store is not worth any savings and the cultural info can’t be trusted. But I do mind the hijack renaming and trademarking and re-marketing of existing cultivars such that the grower must pay more initially and agree not to propagate even unpatented material. Maintaining the paper trail to prove you are not propagating from material obtained from PW sources but rather already had the plant 20 years ago is also a royal pain. Whenever, wherever there’s a choice, we do not choose PW material for this reason. So they are continuing to shoot themselves in the foot. Sad, isn’t it that I feel a need to be “Anonymous” in this discussion.

More From Varieties...
Nathan Lamkey Chuck Pavlich Allan Armitage talk about muckgenia

May 31, 2016

Allan Armitage: Three Trends (Good And Bad) That Caught My Eye At Spring Trials

We need to put the same energies we invest into California Spring Trials to get plants into consumers’ hands and encourage young people in the industry to attend.

Read More
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover A Wide Range Of Crops

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials Guide And Spring Trials Report

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Latest Stories
Nathan Lamkey Chuck Pavlich Allan Armitage talk about muckgenia

May 31, 2016

Allan Armitage: Three Trends (Good And Bad) That Caught…

We need to put the same energies we invest into California Spring Trials to get plants into consumers’ hands and encourage young people in the industry to attend.

Read More
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover…

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials G…

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Poll…

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
P.Allen Smith Cut Flowers

May 25, 2016

Sakata Seed America And P. Allen Smith Extend Partnersh…

Sakata is taking its partnership with plantsman P. Allen Smith a step further to create the P. Allen Smith Home Grown Cut Flowers Collection, a selection of premium cut flower seed hand-picked by Smith and bred exclusively by Sakata.

Read More
Coleus Fancy Feathers Pink (Terra Nova Nurseries)

May 23, 2016

Take A Sneak Peek at Terra Nova Nurseries’ New Coleus F…

A brand-new collection of Terra Nova Nurseries coleus varieties called the Fancy Feathers Series is now available to growers for online orders. The series produces narrow, feather-like leaves and offers a mounded habit.

Read More
Rotary Botanical Gardens, Wisconsin

May 16, 2016

All-America Selections Summer Summit In Madison, WI, Wi…

Registration is now open for the 2016 Summer Summit, which takes place in August and features a focus on the locally grown movement.

Read More

May 10, 2016

13 New Native Plants And Nativars For Going Green [Slid…

Native plants are becoming a bigger part of living green, as consumers become more aware of the role regional native plants play in promoting biodiversity in the garden, in urban landscapes, and in habitat restoration. Here are 13 new native plants breeders are offering to consider for your product mix.

Read More
Pennisetum alopecuroides ‘Ginger Love’ (Aris Greenleaf Plants)

May 10, 2016

12 New Ornamental Grasses For Low Maintenance Garden Ap…

Nothing says low maintenance like ornamental grasses. They add texture, movement, and all-season color to the garden. Check out 12 new ornamental grasses and grass-like varieties for growing in your greenhouse or the garden.

Read More
Blueberry ‘BrazelBerries Perpetua’ (Fall Creek Farm & Nursery)

May 9, 2016

Why Star Roses And Plants Is Buying The BrazelBerries P…

The purchase includes the brand, variety portfolio, and grower network, and allows Star Roses to capitalize on increased berry consumption among consumers.

Read More
Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple …

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

Read More
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

Read More
Andropogon gerardii Blackhawks (Intrinsic Perennial Gardens)

April 27, 2016

Know Your Market When Choosing Ornamental Grasses

Growers have no shortage of choices in the ornamental grass market. Narrowing down the selection comes down to finding the right plant for the right purpose.

Read More
Bee on Bidens

April 25, 2016

Breeders Go The Distance To Bring New Plant Varieties T…

Breeders are meeting the demand for new varieties that perform and sell well by extending trialing to engage the grower community, using advanced technology, and encouraging international collaboration.

Read More
Dr Allan Armitage

April 20, 2016

Growers And Breeders Are Always Looking For A Better To…

While edibles become more diverse, there's one goal that hard-core gardeners and urban foodscapers share.

Read More
Syngenta Pentas

April 20, 2016

Syngenta Flowers Opens Its Perennial Genetics To The Ma…

California Spring Trials 2016 visitors to Syngenta Flowers found the breeder company and its employees happy and excited for the future, in the wake of the announcement of its acquisition by ChemChina. Now Syngenta Flowers is ready to move forward with its breeding efforts in geraniums, pentas, and other crops, and it is opening its perennials offerings to the whole supply chain for a better chance to get those plants to retail.     Syngenta Wants To Revolutionize Geranium Breeding The big news in this year’s trial, says Karl Trellinger, Technical Services Representative at Syngenta, is the change in Syngenta’s breeding efforts in geraniums and pentas. The Calliope geranium series, long considered a premium line in the market, is getting a makeover. Growers have told the breeder that they love the colors available in the Calliope series, but the plants are just too vigorous for smaller containers and combinations. As […]

Read More
[gravityform id="35" title="false" description="false"]