Pleasant View Gardens Launches New Savor Edibles And Fragrants

Pleasant View Gardens Savor Trolley SignPleasant View Gardens has announced the launch of its Savor Edibles & Fragrants program. This new line of vegetables and herbs will be available in 2016 to garden centers that want to take advantage of a booming edibles market.

Comprised of 84 different vegetables and 58 different herbs, Savor offers a traditional variety of plants consumers are comfortable with and can easily grow.

“We want people to come back to Savor year after year because they’ve been so successful in their gardening adventure,” says Pleasant View Gardens Marketing Manager, Nathan Keil. “Our tagline, ‘Grow your own adventure,’ speaks directly to that point, as we look to redefine the edible growing experience.”

Beyond a fresh line of edibles and fragrants, Keil says Savor represents a bold new strategic direction for Pleasant View Gardens. Instead of taking the traditional path of wooing tried-and-true master gardeners, he says Savor sets itself apart with a primary appeal to Millennials, a group that represents the largest generation in the U.S. and more than one-third of the nation’s total population. This focus has driven both Pleasant View’s product mix and its approach to marketing Savor.

“Our studies indicate that Millennials are deeply connected with gardening. And we have the responsibility to help garden centers attract them and satisfy their passion for gardening,” Keil says.

The ultimate goal of Savor is to help Millennials broaden their gardening adventure to include cooking, canning, decorating and even saving the planet.

“Gardening has truly enveloped Millennials’ lives, which is why we’re looking to nurture that attitude not only with our products, but the way in which we engage and interact with them,” Keil says.

The pursuit of Millennials is something Savor also shares with garden centers nationwide, as both are looking to form a stronger bond with this meaningful group. For example, the National Gardening Association reports the rate of gardening among Millennials has risen 63 percent in just the past five years, with one in three U.S. households now having a food garden.

For more information on Savor, call 603-435-8361 or visit Savor on Facebook.

Topics: ,

Leave a Reply

One comment on “Pleasant View Gardens Launches New Savor Edibles And Fragrants

  1. Why isn’t the Holiday Rosemary edible? A friend gave it to me for Christmas, knowing that I love to cook with fresh herbs. She also bought one for herself. I told her at church today that the tag says”Not for consumption”. We were very disappointed.

More From Varieties...
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More
Latest Stories
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
Table setting with begonias for decoration

February 7, 2017

Seasonal Plant Trends for 2017 and Beyond

Aligning your plant sales with popular lifestyle and home décor movements will engage your customers and multiply your profits.

Read More

February 7, 2017

Costa Farms’ Season Premier Presents a First Look at Ne…

The annual event brings breeders, growers, and retailers together to compare new plant varieties and evaluate their performance. Here's a look at some of the new varieties featured in the trial gardens.

Read More
Grateful Heart Rose feature

February 5, 2017

Flower Breeders Making Donations for Heart Disease and …

Companies such as Jackson & Perkins and Proven Winners ColorChoice Shrubs are donating portions of their sales to groups such as the American Heart Association and the Breast Cancer Research Foundation.

Read More
Tyler Beasley

February 1, 2017

Allan Armitage California Spring Trials Scholarship Win…

Beasley, a junior at Oregon State University’s Ecampus who also manages a local community college greenhouse, will join Armitage and a team of Greenhouse Grower editors in attending and reporting on the 2017 California Spring Trials.

Read More
IPM Essen Plant Innovations Winners

January 31, 2017

Top New Plants Recognized at IPM Essen in Germany

Winners were announced in several categories in the Innovations Showcase, from flowering houseplants to cut flowers.

Read More
Allan Armitage San Marzano tomato plant feature

January 25, 2017

Allan Armitage Describes Veggies, Shade Plants, and Cli…

Here's a look at plants that could help you with successful growing in 2017.

Read More
Hibiscus Hollywood Gossip Queen

January 24, 2017

29 New Flowering and Foliage Plants from TPIE 2017

The Tropical Plant Industry Exhibition (TPIE) was the place to be Jan. 18-20 to catch a peek at some of the new plant introductions making their first appearance on the market.

Read More
Quick Plug

January 24, 2017

Dümmen Orange Acquires Quick Plug, a Cutting Compost Su…

Quick Plug technology is designed to open up opportunities for automation and robotization of several product groups and add quality to rooted products.

Read More
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More