The Connection Between Cannabis Production and Social Equity

Posted by Brian Sparks|July 10, 2020

The U.S. has seen a significant ideological shift about cannabis in recent years. The latest Gallup poll found 70% of Americans believe smoking cannabis to be morally acceptable. In a national pandemic, cannabis businesses nationwide have been declared essential businesses; in some states, cannabis has become a hip new ingredient featured on modern cooking shows.

As a result, cannabis industry leaders from California to Massachusetts are looking to address the issue of social equity in terms of how the market is viewed both on the outside from within.

The question is, how would this affect you, whether you’re already a cannabis grower, you’re considering it, or you’re simply interested in how the cannabis market affects your market segment?

Learn more in this article on New Frontier Data.