What to Expect at GreenTech Live and Online 2021

By RAI Amsterdam|July 23, 2021

GreenTech is returning in 2021, and just like last year, the event will offer a hybrid of in-person and online information on the latest trends shaping global horticulture.

The theme of GreenTech 2021 Live & Online, which takes place Sept. 28-30 at the RAI Amsterdam, is “Happy Food, Healthy Flowers.” This theme is central in the programming during the exhibition, where more than 50 knowledge sessions can be followed in two theatres. In The Xpert Theatre, the focus will be on in-depth product and cultivation-oriented topics and tips and tricks. The Vision Stage will delve into more macro-economic themes and trends. All sessions can also be followed online.

With the Happy Food Healthy Flowers theme, GreenTech 2021 Live & Online is designed to contributes to the global health development that has accelerated into a trend as a result of the COVID-19 pandemic. Many disruptive shifts are taking place in the market: the supply chain is changing, and new business opportunities are emerging.

During the event, experts will share their knowledge in more than 50 educational sessions covering cultivation challenges, solutions, and innovations. Data-driven horticulture and artificial intelligence, crop optimization, and water and energy efficiency will be among many topics at The Xpert Theatre. At The Vision Stage, various stakeholders will offer possible solutions to the audience on major themes and trends that affect the entire world, including feeding and greening cities, sustainability, human capital challenges, and the overall health and well-being trend.

The GreenTech Innovation Awards

Every year, GreenTech is the platform where the industry exhibits its innovations. Despite this disruptive year, exhibitors have not lost their focus on innovating. The number of entries is still rising. Every entry will be assessed by an expert jury, which includes Greenhouse Grower Senior Editor Brian Sparks. The winners in the categories of “Innovation” and “Concept” will be announced during the official opening of GreenTech Live & Online.