Take Your Learning to the Next Level in These Workshops at Cultivate’24
May 16, 2024 The tradeshow at Cultivate’24 opens on Sunday, July 14, which gives attendees a chance to take learning to the next level by signing up for Saturday workshops at Cultivate. These half or full-day programs provide more in-depth opportunities for hands-on learning. Enrich your experience with programs designed to help you and your team develop knowledge and skills that you can take back to your business and implement immediately. Note: these workshops require additional registration; learn more here.
Forecasting Workshop: It’s a Strategy, Not a Tactic
For many years, growers and retailers built most forecasts on the back of an envelope. Then COVID hit and the supply chain was turned on its head. Suddenly, good forecasts are a competitive edge as well as tantamount to your company’s health. In this workshop, you will gain hands-on experience in different ways to make forecasting a strength within your organization and a strategy for building your profitability. Learn the fundamentals of forecasting for a greenhouse/nursery business, starting with an overview of what forecasting is, how it’s used, and various tools and methodologies to help build a better forecast.
Speakers: John Beauford, Advanced Grower Solutions; and Ken Lane, Hathaway & Lane Direct
Pest Management Skills Workshop
This dynamic workshop is tailored for growers seeking effective pest management solutions. In the morning session, immerse yourself in a hands-on experience within a greenhouse, where you’ll develop essential skills. Learn the art of sampling cuttings for pests through washing techniques, establish a dipping protocol to assess phytotoxicity, and discover the application of new granular biopesticides. Transitioning to a classroom-style setting for the afternoon segment, delve into top management strategies for today’s key pests. Explore trapping methods, delve into the world of biological control, and understand the nuances of biopesticides and conventional chemistries. This workshop equips you with a diverse skill set, ensuring you leave empowered to tackle pest issues head-on in your horticultural endeavors.
Speakers: Julie Graesch, BioWorks; Kelly Vance, Anatis Crop Protection; Suzanne Wainwright-Evans, Buglady Consulting
Creating the Best Branded Digital Content of Your Life – A Traveling Workshop
Transform and revolutionize your brand’s digital presence in this traveling workshop. You will learn insights, best practices, and editing secrets for immediate implementation from the industry’s leading content creators. Speakers will analyze real-world examples before heading out into the field to dive into hands-on content creation at Groovy Plants Ranch, a local garden center acing the content creation game. Be prepared to network with fellow garden retail creators, expanding your professional circle and fostering collaborations while exploring the digital landscape and understanding its pivotal role in customer engagement. This immersive workshop equips you with invaluable insights and practical skills. And you’ll leave with a ready-made reel for your brands on social platforms.
Speakers: Clint Albin, Homestead Gardens; Katie Dubow, Garden Media Group; Katie Elzer-Peters, Garden of Words; Maria Failla, Host of “Growing Joy With Plants” podcast
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