Predictions for 2025: We Asked, You Answered
January 6, 2025 Predicting the future is always tough. However, predicting the future of an industry such as floriculture that has seen so much volatility in the last five years alone? That’s an even greater challenge.
Nevertheless, in Greenhouse Grower’s 2024/2025 State of the Industry survey, we asked you about your top predictions for the greenhouse market in 2025. Here’s just a glimpse of what some of you had to say, with the usual swings in optimism versus skepticism.
“The plants we grow get better every year, and we will also get better at servicing our customers every year.”
“Flat sales for spring in the Northeast.”
“The big growers will get bigger.”
“Modest growth, more interest in biodegradable containers, more interest in grab-and-go, ready-for-the-porch or deck containers, and less real gardeners as the baby boomers fade away. Younger folks like the results without the work.”
“None, expect more of the same.”
“We’re all going to be rich!”
“Increase in sales by at least 5% to 10%.”
“Positive, with some concern.”
“Weather permitting, I think our sales will increase by 10% or more.”
“I think annuals will trend down. The landscape market will be slow in the spring but rebound by fall. Demand for native perennials will continue to increase as more government regulations continue to require native landscaping. Direct-to-consumer platforms will continue to grow in popularity.”
“Sales will be flat.”
“Labor issues must improve or we will not survive. I have no idea how bad it is elsewhere, but in our location in Washington State, we are really in trouble. Beyond that, it’s all about politics and the weather, neither of which we have control over. But labor and weather both will be greatly impacted by this election.”
“Good, but little growth.”
“Up 3% to 4%.”
“A downturn and increased competition from very small growers.”
“Very strong, but dictated by the general public, not mass merchandisers.”
“I feel flower and vegetable sales will be stable. Prices have gone up and people are willing to pay, but after Memorial Day this year, not many are willing to pay full price. Ready-to-go potted planters sales continue to rise, we just have to have nice stuff ready in May when they want it. It is much harder to get the price for larger containers in June/July. Our ability to get labor during the busy season was better this year than ever, and I anticipate the same for 2025 as things get back to normal following the COVID-19 pandemic.”
“The amount of covered space will continue to grow.”
“We need to pivot a bit to attract new customers.”
“In our area of central Kentucky, I feel 2025 is going to be worse than 2024. Political nonsense, skyrocketing insurance, and a rural area that is dependent on ag-related jobs means our sector is in severe hurt, especially with increasing input costs.”
“Steady growth.”
“I think the industry will continue to thrive, as it has in the years since COVID. I have high hopes for our future.”
“Continued growth through all channels.”
“The big get bigger and the small are either contract growers or they vanish.”
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