California Dreaming Takes on a Whole New Meaning at CAST 2018
The second to last day at California Spring Trials, the Greenhouse Grower team visited four nurseries based in Israel – Cohen Nurseries, Jaldety Nurseries, Hishtil Nurseries, and Nir Nurseries – all displaying their new genetics and availabilities at Suncrest Nursery. Cohen Nurseries is a cuttings propagator for many breeders, supplying unrooted cuttings to the U.S., but it also has some exclusive genetics that it makes available to growers here. Jaldety, Histil, and Nir all offer a unique assortment of genetics, and it’s always interesting to see what they have available.
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Pacific Plug & Liner
Laura_GG_Editor: Pacific Plug & Liner is well known for its creatively merchandised displays and gorgeous combos at #CAST2018 #CASpringTrials. This year the theme was heavy metal music inspired, with a "battle of the bands." Each "band" focused on one of the grower's main crops, like Eckibeckia.
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Grass Sabbath
@Laura_GG_Editor: What's your favorite "music you can shake ya grass to?" Looks like Pacific Plug & Liner's is Grass Sabbath. #CAST2018 #CASpringTrials
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Highway to Hellebore
@Laura_GG_Editor: Pacific Plug & Liner knows how to bring out the rocker in everyone. Did you know these seemingly delicate flowers can be rebel musicians? It's always the quiet ones. #HighwaytoHellebore #CAST2018 #CASpringTrials
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Lavender Display at PP&L
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April Herring-Murray, PP&L
Laura Drotleff: Here's the creative mind behind it all at Pacific Plug & Liner. April Herring-Murray knows how to amp up marketing and merchandising vignettes, making PP&L a memorable stop. This year, she made visitors' badges into backstage passes and offered band t-shirts for sale. #CAST2018
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Quality Cuttings Succulent Drum
@Janeen_GG: Quality Cuttings showed off its mad musical succulent skills at Pacific Plug and Liner. It’s offering 51 new succulents this year. The company continues to expand into perennials, too.
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Quality Cuttings Succulent Guitar
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Quality-Cuttings-Succulent-Radio
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Southern Living & Sunset Western
@Laura_GG_Editor: The @SLplants and @SunsetPlants brands continue to invest in consumer marketing of its plant brands and selections. I've seen some of the vignettes growers provide retailers and they look just like this showcase at #CAST2018 #CASpringTrials.
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ISO Cutting Planter
@Laura_GG_Editor: Pacific Plug & Liner has invested in new automation to reduce the pain of labor shortages. The ISO cutting planter automates the heavy monotonous manual work of planting cuttings. Two more are coming, says Gen. Manager Marlon Carrera. #CAST2018 #CASpringTrials
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Growcoon Biodegradable Plug & Liner Wrap
@Laura_GG_Editor: Pacific Plug & Liner is now using the Growcoon, am innovative new plant propagation system from Klasmann-Deillman that supports faster root development and forms a stable root ball. Biodegradeable Growcoon is used in all current tray systems by hand or automatically. #CAST2018
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Growcoon Dispenser
@Laura_GG_Editor: Pacific Plug & Liner purchased and automatic Growcoon plant propagation system dispenser, installed at the front of its tray filling line. The machine drops Growcoons into trays, which are then filled with media and stuck with cuttings by the ISO cutting planter. #CAST2018
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Friends and Twins
@Laura_GG_Editor: Twinning! @ArmitageAllan and Jim Pugh of American Farms have been mistaken for one another all week at #CAST2018 #CASpringTrials. We finally got them together in the same place, at Syngenta Flowers. @SyngentaFHG.
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Picnic With Moxie
@Laura_GG_Editor: The vignettes at Syngenta Flowers @SyngentaFHG were all California-inspired, using pictures of California scenery, like this strawberry field, to depict its California Dreaming theme. I'd like to have a picnic here, surrounded by Moxie geraniums, wouldn't you? #CAST2018 #CASpringTrials
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Cabrio California Dreaming
@Laura_GG_Editor: Surfin' USA, Cabrio style at Syngenta Flowers @SyngentaFHG . Cabrio is a smaller sized calibrachoa. This display is gnarly, dude. #CAST2018 #CASpringTrials
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Alesco Comparison
@Laura_GG_Editor: In Syngenta Flowers @SyngentaFHG trials with Alesco from Chrysal there was less flower shatter (right) than without (left). Important for growers who ship plants, and need longer, better shelf life at retail. #CASpringTrials #CAST2018
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Perennial Woodland Creatures
@Laura_GG_Editor: Loving this perennials vignette at Syngenta Flowers @SyngentaFHG, with the woodland theme and animals. #CASpringTrials #CAST2018
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Sunfinity Growing Suggestions
@Laura_GG_Editor: Sunfinity was a popular introduction last year, and even picked up a couple of Medal of Excellence awards from @greenhousegrow. Syngenta Flowers @SyngentaFHG offered some dos and don'ts for successful production at #CAST2018 #CASpringTrials
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Four Ps for Producing Sunfinity
@Laura_GG_Editor: Sunfinity helianthus is easier to produce if you follow these rules, according to Syngenta Flowers @SyngentaFHG. #CASpringTrials #CAST2018
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Syngenta Flowers Garden
@Laura_GG_Editor; The gardens at Syngenta Flowers @SyngentaFHG are as beautiful as ever. #CASpringTrials #CAST2018
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Syngenta Camelot Foxglove
Laura_GG_Editor: Don't you just adore foxglove? I do. #CASpringTrials #CAST2018 @SyngentaFHG
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Syngenta Flowers Garden
@Laura_GG_Editor: Ending another great day at Syngenta Flowers @SyngentaFHG. #CASpringTrials #CAST2018
View all
Pacific Plug & Liner
Grass Sabbath
Highway to Hellebore
Lavender Display at PP&L
April Herring-Murray, PP&L
Quality Cuttings Succulent Drum
Quality Cuttings Succulent Guitar
Quality-Cuttings-Succulent-Radio
Southern Living & Sunset Western
ISO Cutting Planter
Growcoon Biodegradable Plug & Liner Wrap
Growcoon Dispenser
Friends and Twins
Picnic With Moxie
Cabrio California Dreaming
Alesco Comparison
Perennial Woodland Creatures
Sunfinity Growing Suggestions
Four Ps for Producing Sunfinity
Syngenta Flowers Garden
Syngenta Camelot Foxglove
Syngenta Flowers Garden
Next, we headed down the road to Pacific Plug and Liner (PP&L), a young plant grower that offers a wide selection of perennials to the marketplace. A few of the operation’s perennial supplier partners – Bailey Nurseries, Southern Living, and Quality Young Plants – display on location at the facility, but most of the space highlights PP&L’s perennial offerings, complete with well thought-out, engaging, compelling merchandising vignettes born from the marketing mind of PP&L’s April Herring-Murray. Everyone along the CAST trail talks about her annual themes and we all look forward to seeing what she’s thought up each year. We also got a behind-the-scenes look at some of the automation the young plant operation has invested in over the past year. More is coming to make PP&L as efficient as possible, says General Manager Marlon Carrera.
The last stop of the day was at Syngenta Flowers, where we were California Dreaming over the creative, California-inspired displays. The breeder exhibited a number of new variety introductions this year, and the mood there felt more positive than it had in awhile, and that feeling was palpable in the way its genetics were displayed, starting with our entrance into the carefully manicured, beautiful gardens that look as breathtaking as ever. We were happy to see and feel the good vibes while talking with our friends there.
Check out the slideshow to see what was experienced, and remember we will have more comprehensive coverage in the trials in our upcoming June print issue, and online at GreenhouseGrower.com. We’ll highlight a number of things, from new varieties to trends we’re seeing, and more in-depth industry news and discussions.
Meanwhile, let us know what you think of our coverage this week so far, and what you’re seeing that you really like! We would love to hear your feedback. Comment below, send us an email at [email protected] or [email protected], or send us a Tweet @Laura_GG_Editor or @Janeen_GG.
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Laura Drotleff is a former Editor for Greenhouse Grower. See all author stories here.