Dümmen Orange Moves Mum Breeding Facilities, Adds Retail Project Manager
February 18, 2022 
Dümmen Orange has moved its breeding facilities for pot and garden mums from Fareham in the United Kingdom to its location in De Kwakel, the Netherlands. Newly installed and climate-controlled greenhouse compartments will provide stable and monitored conditions for conducting trials and ensuring superior breeding outputs.
With this move, Dümmen Orange has centralized its breeding activities for pot and garden chrysanthemum at one location. This includes building up and maintenance of mother stock, the development of new varieties, and the organization of flower trials. All activities are conducted in compliance with high hygiene standards. At the De Kwakel location, Dümmen Orange has access to a large field for extensive outdoor trials in order to assess the garden performance of its garden mum range.
“We started this relocation process in 2020,” says Paul Maris, Breeding Director at Dümmen Orange. “Based on our expectation of the future needs for pot and garden mum breeding and the ideal location to realize this, we started drafting the contours of a new facility, together with some construction companies. For us, the Netherlands was the obvious choice because of the close proximity to the majority of our customers and the technologies and knowledge that are available in our Breeding Technology Centre in De Lier, which we opened in 2020.”
Mike van Os, Product Manager Pot Plants at Dümmen Orange, is also happy with the move.
“It’s not just the facility,” he says. “We’re much closer to our main markets now and customers have better access to all developments and products that we have to offer. Here, we have great opportunities for better product selections that meet our customers’ expectations.”
Mallory Skrobot
New Retail Project Manager
In other company news, Dümmen Orange has added Mallory Skrobot as the company’s new retail project manager for marketing in North America.
In this position, Skrobot will oversee development, execution, and delivery of digital and print content for in-store, point-of-sale (POS) materials, presentations, photo shoots, and trade events, among other things. Her responsibilities include managing retail channels involving independent garden centers, supermarkets, and major national chains like Lowe’s, The Home Depot, Walmart, and Costco. She will also be involved with inbound and outbound retail campaigns.
“Mallory is a solid leader and clear communicator who has great organizational skills” says Chris Berg, Director of Marketing for Dümmen Orange North America. “She knows how to work well with vendors and designers to deliver marketing projects on time and on budget.”
Skrobot joins Dümmen Orange as part of the company’s expanded internal marketing services team and will collaborate with product, retail, IT, and finance management departments to build new opportunities through engagement with clients.
Prior to joining Dümmen Orange, Skrobot worked for the Ohio History Connection over the past seven years, where she served in multiple marketing roles, and before that with the City of Dublin, OH, for five years working in sales and guest services positions. She holds a Bachelor of Arts degree from Wittenberg University where she graduated Cum Laude and completed internships with both the Ohio Historical Society and Columbus Museum of Art.
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