Dutch Lily Days Attracts Hundreds of Visitors

Posted by Brian Sparks|June 13, 2023

Photo: ANIQ Projectorganisatie B.V.

From June 6-9, 14 lily bulb exporters opened their doors to visitors for the annual Dutch Lily Days. Many international customers and growers came to the test greenhouse for a specific purpose. The thousands of young plants gave them insight into the quality of the bulb, the different treatment methods, and the resulting flowers. It was a successful four-day event that enjoyed increasingly warmer weather.

The opening of the Dutch Lily Days 2023 was held at Royal Van Zanten Flowerbulbs in Hillegom. Around 160 visitors were captivated by the guest speaker, Jan de Boer from Barendsen Flowers, who talked about the power of data collection as a means to get to know the end customer better. Based on this knowledge, trends can be initiated. The launching of the nine pollen-free Liber Lilies formed part of the opening, after which rock musician and flower artist Paul Wijkmeijer from Haarlem started working with the lily’s beauty.

Thousands of Flowering Lilies

In the run up to the Dutch Lily Days, Dutch visitors regularly came to the participating companies and their test greenhouses. Developments in cultivation and crop could be followed closely. Except for a single test greenhouse, Dutch Lily Days was characterized by greenhouses filled with stunning colors and fully blooming lilies. The international visitors were amazed and able to garner inspiration from the novelties and developments in the market after a long period of being absent.

The participants in the Dutch Lily Days are already starting to prepare for the next one. International visitors from around the world will be warmly welcome to attend the next event, which takes place from June 4-7, 2024.