Highlights from the New Varieties Zone at Cultivate’25

By Greenhouse Grower staff|July 30, 2025

At Cultivate’25, the New Varieties Zone showcased a diverse collection of colorful and vibrant specimens, from annuals to perennials to shrubs. Every year, some of the world’s best plant breeders introduce the public to brand-new varieties in this section of the Cultivate trade show floor. So, check out the slideshow on this page for a closer look at some of the plants featured in the New Varieties Zone, and stay tuned for more highlights here at GreenhouseGrower.com.

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Zinnia 'Belize Double Pink Bicolor' (Takii Seed)
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Scirpus 'Stars and Stripes Bulrush' (Concept Plants)
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Scaevola 'Whirlwind White Imp.' (Proven Winners)
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Rudbeckia hirta 'Isabella' (Express Seed Company)
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Petunia 'Trilogy Purple Vein' (Takii Seed)
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Petunia 'Surprise Sparkle Blue Vein' (Intrinsa) (Dümmen Orange)
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Petunia 'Supertunia Mini Vista Pink Cloud' (Proven Winners)
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Petunia 'Supertunia Vista Cool Jazz' (Proven Winners)
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Persisaria 'Glowing Reviews' (Willoway Nurseries, SynRG)
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Lobelia 'Laguna Royale Lilac' (Proven Winners)
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Lily 'Sunny Double Duty' (Garden World)
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Lavender angustifolia 'La Diva Spirit Purple Blue' (Dümmen Orange)
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Lavandula stoechas 'Voltage Violet' (Pacific Plug and Liner)
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Hydrangea pan. 'Bubble Bath' (Bloomin' Easy)
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Hydrangea 'Magical Greenfire' (Plants Nouveau)
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Hydrangea 'FlowerFull Smooth' (Bailey Nurseries, NGB Green Thumb Award)
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Hydrangea 'DreamCloud' (Bailey Nurseries)
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Heuchera 'Iridiscent' (Terra Nova Nurseries)
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Heuchera 'Dolce Sultry Night' (Walters Gardens)
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Heuchera 'Dolce Glazed and Confused' (Walters Gardens)
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Geranium macalatum 'Dark Roast' (American Beauties Native Plants)
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Episcia 'Velvet Tapestry Pink Panther' (Proven Winners-leafjoy)
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Echinacea 'Fried Egg' (Terra Nova Nurseries)
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Echinacea 'Double Dipped Jamberry' (Walters Gardens)
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Echibeckia 'Summerina Firana' (Pacific Plug and Liner)
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Digitalis 'Hanabee White' (Takii Seed)
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Caladium 'Heart to Heart Crème Brulee' (Proven Winners)
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Butterfly Bush 'Little Rockstars Red' (Dümmen Orange, NGB Green Thumb Award)
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Begonia hyb. 'I'Conia Bacio Lemon' (Dümmen Orange)
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Begonia 'FlowerBall' (Express Seed Company)
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Achillea millefolium 'Sea Breeze Salmon' (Dümmen Orange)