How Two Greenhouse Vegetable Companies are Expanding Their Presence in Grocery Stores
March 10, 2021 80 Acres Farms and Plenty have announced expanded presence in grocery stores through partnerships with Kroger and Albertsons, respectively.
80 Acres Farms and Kroger
80 Acres Farms and Kroger announced their partnership to bring pesticide-free produce to the Midwest in the hopes of limiting food waste.
Starting March 15, 80 Acres Farms will serve 316 locations across Ohio, Indiana, and Kentucky. Currently, 80 Acres Farms has four locations in the Greater Cincinnati area. This partnership will bring its products both in store and online.
“Everyone deserves easy access to fresh, affordable, delicious food,” says Dan De La Rosa, Group Vice President Fresh Merchandising, Kroger. “This newly expanded partnership means more communities will have just-picked produce at their fingertips 365 days a year. We’re proud to partner with 80 Acres Farms as we work together to create a world with zero hunger and zero waste.”
Plenty and Albertsons
Plenty and Albertsons announced their partnership to bring Plenty products across 17 different locations across Northern California. This brings Plenty’s total of Albertson-owned locations up to 54 stores. This is a part of a multi-year agreement where Plenty will eventually serve 430 stores in California.
A new feature of the expansion is the new Text-a-Farmer program, which allows shoppers to text Plenty farmers about their products.
“At Plenty, we’re proud of the fresh, flavorful greens we grow in our farm, and of our transparent growing process, which lets us track a plant from seed to kitchen,” says Nate Storey, co-founder and Chief Science Officer at Plenty. “The Text-a-Farmer program is one way we can directly connect with customers and hear their personal questions and experiences. We’re always excited to engage with shoppers and help them learn more about our company and the delicious produce we grow.”
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