‘Invincibelle Spirit’ Wins A ‘Best In Show’ At IGC
August 30, 2010 
The very first pink-flowered form of the Annabelle hydrangea, ‘Invincibelle Spirit’ is 2010’s hot seller from Proven Winners ColorChoice.
According to the IGC Show, a panel of six leading IGC retailers from across North America was tasked with scouting the best products in eight categories from vendors exhibiting at Chicago’s Navy Pier. The panel chose ‘Invincibelle Spirit’ as a “best in show” winner for the plant category.
Following the initial selection, the top products in each category were discussed and scored from one to five under each of the following criteria: retailers’ “likelihood to purchase,” whether it “solves a problem,” its “uniqueness” and whether it is “inspiring.” The company and product scoring the most number of points in each category was awarded “best of show” for that category.
Adding to its appeal, for every Invincibelle Spirit Hydrangea sold at retail, $1 is being donating to the Breast Cancer Research Foundation as part of the Invincibelle Spirit Campaign to raise $1 million for breast cancer research.
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