Morel Broadens Cyclamen Market Presence

Morel Diffusion has expanded its cyclamen market by joining forces with Evolem, a France-based company that invests in growing businesses.

Morel, as the French flagship for cyclamen development, becomes the first company in Evolem’s new horticulture division. Morel Diffusion will keep its name, its production sites, and its teams, which ensures the continuity of its service in respect of all commitments to its customers.

“Thanks to its know-how in development and external growth, Evolem will allow us to accelerate our diversification and open up new opportunities,” says Olivier Morel, Chairman of Morel Diffusion.