Suntory Flowers Launches New BluOcean Chrysanthemum in North America
August 15, 2023 
Suntory BluOcean Chrysanthemums Coral and Sapphire
Suntory Flowers has announced the launch of its latest creation, the BluOcean Chrysanthemum. This captivating flower, featuring shades of violets and blues, is the result of a groundbreaking collaboration between Suntory Flowers, Suntory Global Innovation Center, and the National Agriculture and Food Research Organization (NARO) in Japan.
The collaboration between Suntory group and NARO exemplifies the power of scientific expertise and dedication to pushing the boundaries of what is possible in plant breeding. Combining Suntory’s and NARO’s expertise in genetic modification to modify flower color and deep understanding of chrysanthemums research, the teams worked tirelessly to develop a chrysanthemum with an enchanting blue hue, previously unseen in nature.
The BluOcean Chrysanthemum not only showcases an enchanted color palette but also exhibits enhanced traits of color (violets, blues, and lavenders). These qualities make it an ideal choice for professional florists seeking to elevate their floral arrangements with an elegant touch of blue.
“We are thrilled to unveil the BluOcean Chrysanthemum, a testament to our commitment to innovation and collaboration,” says Yasunori Yomo, CEO of Suntory Flowers. “This remarkable flower embodies the dedication of our teams and the potential of genetic engineering to bring excitement and wonder to people through plants.”
BluOcean was selected for the branding because Suntory places the highest priority on the sustainability of water, which is an important raw ingredient for its business. Water is a precious resource to protect and not take for granted. In addition to environmental conservation, Suntory strives to create rich experiences for people through its products and services in harmony with nature through relentless innovation.
Suntory Flowers plans to introduce the BluOcean Chrysanthemum as a fresh cut flower to the market in the U.S. and Canada sometime in September 2023, making it available to floral enthusiasts and professionals in North America. BlueOcean will become the third fresh cut flower brand under the Suntory Flowers brand, followed by the Suntory Blue rose Applause and Florigene Mooncarnation.
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