Association of Specialty Cut Flower Growers Has a New Executive Director
December 19, 2023 
Steve Crone
The Association of Specialty Cut Flower Growers, Inc. (ASCFG) has named its new Executive Director: Steven Crone. The announcement was made by Valerie Schirmer, board president, at the ASCFG National Conference in St. Louis, MO, in November.
Crone’s hiring concludes a yearlong succession planning process following Judy Laushman informing the Board of her retirement at the end of 2023. Laushman has been a central figure in the promotion of cut flowers and an advocate for flower farmers across the continent for more than three decades. She joined the ASCFG in 1988 as the association’s co-founder and first Executive Director and served in the role for 35 years.
Crone, who has a long history of service to non-profit organizations, empowering boards, and growing membership, will formally succeed Laushman on January 1, 2024. Currently, the two leaders are working side by side through the transition period until Laushman’s retirement in late December.
Crone is an engaged leader with a deep background in membership development that spans his non-profit career for more than two decades. Throughout his service, Crone has helped to advance organizational impact through fundraising, educational programs, and governance best practices, along the way successfully managing two multi-million-dollar capital campaigns and community development efforts.
“I am honored to be joining the Association of Specialty Cut Flower Growers as only the second Executive Director in our history,” says Crone. “The U.S. cut flower market continues to grow with increasing demand for a wide variety of locally grown fresh-cut flowers, and due to Judy’s member education focus, the ASCFG is as relevant as ever engaging the seasoned flower farmer and an integral service connecting and supporting new growers along their journey. I am excited to work with board members, suppliers, supporters, and, of course association members to advance our mission, and that of the ASCFG Research Foundation.”
Most recently, Crone served as director of a Cleveland-based animal rescue and prior to that, as CEO of YMCA’s in Northern Ohio. He will be based at the ASCFG office in Oberlin, OH, with travel plans throughout the next year to meet with members and supporters of the association.
“We are thrilled to have Steve Crone join the ASCFG as our new Executive Director,” says Valarie Schirmer, Board President and owner of Three Toads Farm in Winchester, KY. “Steve has dedicated his career to furthering the non-profit mission and brings non-profit executive experience and a collaborative management style that will grow our membership and funding.”
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