How Windset Farms’ Rebranding Puts the Focus Back on the Produce

Posted by Brian Sparks|September 13, 2023

Windset Farms, one of the largest producers and marketers of greenhouse-grown produce in North America, has announced the launch of a brand refresh and sustainable packaging strategy. Focused on promoting its nutritious, high-quality products, including tomatoes, peppers, cucumbers, and various specialty products, Windset Farms aims to captivate consumers with a fresh packaging experience.

Windset Farms has experienced tremendous growth since its inception, presently selling and marketing greenhouse production from growing regions across the U.S., Canada, and Mexico. According to Chief Operating Officer John Newell, the new packaging design “gives the brand a touch of maturity, symbolic of the company’s growth, while staying true to its original art and music theme.”

The brand refresh also puts the focus back on the produce. The addition of a ladybug pays homage to Windset’s sustainable controlled-environment agriculture (CEA) growing practices, while the prominent Equitable Food Initiative (EFI) or Fair-Trade logos foster customer trust, reinforcing the Windset Farms commitment to social sustainability, food safety, and pest management.

In addition to the brand refresh, Windset continues to offer consumers more sustainable packaging options, including transitioning to monolayer LDPE bags, resulting in 20% less plastic used compared to the previous pack style. The change in material will reduce plastic consumption by 108,000 pounds annually.

“We are excited to introduce our brand refresh and innovative packaging approach,” says Ryan Cherry, Director of Sales at Windset Farms. “With a focus on simplicity, elegance, and sustainability, we look forward to continue expanding the Windset brand.”