7 Can’t Miss Trends for 2023 From the Garden Media Group

By Brian D. Sparks|December 30, 2022

The annual Garden Trends Report from Garden Media Group is always a reliable prognosticator of the consumer mindset heading into the coming year, and how the horticulture industry can respond. How accurate are they? Click here to access past reports so you can see how well they did.

The theme for this year’s report, “I Believe In Me,” highlights seven trends that will inspire consumers today and in the future.

“We’re stepping away from the ‘me, me, me’ mentality of self-care and moving toward self-empowerment, self-reliance, and accessibility,” says Katie Dubow, President of Garden Media Group. “Now is the time to take responsibility for the materials we use, how stuff is produced, how we buy and consume, and the values we buy into.”

The 2023 Trends Report highlights:

How the industry is moving forward and making gardening more accessible than ever before
PlantTok and how retailers can use it to gain inspiration and drive sales
“Super-Agers,” the anti-millennial trend and a customer you can’t afford to ignore.
The hottest color of 2023
Rapid technology advancement, and more.

Whether you’re a grower, retailer, or simply interested in trendwatching, download the 2023 Garden Trends report here to become an insider, influencer, and leader.