A Model for How to Promote Horticulture in Your State

By Greenhouse Grower staff|May 9, 2024

A recent release from the government of the Commonwealth of Massachusetts highlights how the current administration, headed by Governor Maura Healey and Lieutenant Governor Kim Driscoll, is encouraging residents to support greenhouses and nurseries throughout the state during peak gardening season. It also provides a basis for how American consumers and growers outside of Massachusetts can do their part to promote and support horticulture within their state of residence. The original release is as follows:

Spring has arrived in Massachusetts, and with it comes the gardening season. With the weather getting warmer and the days getting longer, the Massachusetts Department of Agricultural Resources (MDAR) is encouraging all garden enthusiasts to visit their nearest local greenhouse or nursery. Growers across the state have been hard at work since the beginning of the year to produce a variety of annual and perennial plants that can add to the beauty of homes.

“With the ongoing impacts of climate change, it’s more important than ever to support local growers and nurseries,” says MDAR Commissioner Ashley Randle. “As spring blooms, we encourage you to visit the over 170 locations across the state where knowledgeable growers are ready to help residents create a beautiful and sustainable garden. With their expertise, you can find the right equipment, seeds, and plants that are well-suited to our changing climate. By working together, we can protect our environment and enjoy nature’s beauty at the same time.”

With over 3,000 acres of land in production, Massachusetts garden centers and nurseries are the largest agricultural sector in the state. These local businesses, many of them multi-generational and family-owned operations, support the local economy with more than $164 million in revenue each year. In addition to plants, seeds, and supplies, they also offer florist services and host special events and seminars throughout the year to provide gardeners with expertise in improving their green thumbs.

“Massachusetts floriculture producers take pride in our efforts to conserve water, manage environmental resources responsibly, and nurture beneficial insects and other natural management practices,” says Matthew Piscitelli, President of the Massachusetts Flower Growers Association. “This time of year brings excitement, joy, and beauty to amateur and professional gardeners alike. We are proud to be one of the largest agricultural sectors in Massachusetts providing locally grown flowers, and we love the support and appreciation shown by our customers, both big and small.”