AFE Releases New Videos Highlighting Industry Successes

AFE Releases New Videos Highlighting Industry Successes

The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation.

“Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.”


The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates:

AFE’s Board of Trustees recognizes and is grateful to current and past donors for the successes realized through collaboration and financial support thus far. However, the Board urges continued industry-wide support to tackle the ever-increasing industry challenges now and into the future.

Think about this: If industry members don’t come together to support floriculture growth and promotion, who will?

Spread The Word

Watch all of the new videos at share them on social media, your company’s website, and during industry events. You can make a difference by helping AFE share floriculture success stories and encouraging a stronger industry.